LOCALIZATION
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LOCALIZATION
THINK, ACT AND SPEAK LIKE THEM
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Art Series Hotel Group - Steal Banksy Case Study

Art Series Hotels, a luxury art-themed hotel chain located in Melbourne, Australia, needed to maximise occupancy rates over their quiet summer period to sell...
Lenovo AP Doers Digest's insight:
Art Series Hotel tapped into Melbourne's landscape of graffiti as a way int to lure art lovers into booking a room at the hotel. Sometimes, the opportunities are out there on the streets.
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Gillette Shave Sutra Movie

Lenovo AP Doers Digest's insight:

People are attracted to brands they can relate to. See what you have in common with your targets and use it to draw them to you.

 

Localizing does'nt mean diverging from our global positioning. Gilette, for example, still says that they're the best a man can get. But by using something dear to Indian men, they were able to make their targets believe them.

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DO STORIES: GREAT INDIAN RIDE

The India Ride Team of Canadian brothers Colin Pyle and Ryan Pyle are very proud to have partnered with Lenovo on their recent expedition and television prod...
Lenovo AP Doers Digest's insight:

A duo of Canadian took on Indian expedition like no other. They covered the country in 60 days, biking their way through mountains, valleys, snow and rain. And with the help of their Lenovo laptopns, they were able to document their whole adventure. 

Check out their video, including their trip to our factory in Pondicherry!

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Nestle KitKat - Kittu Kitsu Case Study Japan

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) ...
Lenovo AP Doers Digest's insight:

Culture is a powerul marketing tool. We can use it to emotionally connect with our targets and speak to them in their own language,

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