People are attracted to brands they can relate to. See what you have in common with your targets and use it to draw them to you.
Localizing does'nt mean diverging from our global positioning. Gilette, for example, still says that they're the best a man can get. But by using something dear to Indian men, they were able to make their targets believe them.
The India Ride Team of Canadian brothers Colin Pyle and Ryan Pyle are very proud to have partnered with Lenovo on their recent expedition and television prod...
Lenovo AP Doers Digest's insight:
A duo of Canadian took on Indian expedition like no other. They covered the country in 60 days, biking their way through mountains, valleys, snow and rain. And with the help of their Lenovo laptopns, they were able to document their whole adventure.
Check out their video, including their trip to our factory in Pondicherry!
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Creating engaging newsletters with your curated content is really easy.