Game Changers from the localization industry share their thoughts, opinions and experience from the gathering of localization pros at the LocLeaders Forum 2015 in Silicon Valley. It is all captured in the latest Welocalize LocLeaders Magazine with guest articles, photos and quotes about the event and the topics discussed including creating a playbook, economic models, the future, winning strategies and using data to make decisions. Read featured guest articles for globalization and localization
Loïc Dufresne de Virel, Localization Strategist at Intel Corporation details what to expect in a world of language models, NLP and algorithms. Leading this disruption is agile, mobile, integration, automation and user experience. Loïc was a featured panelist in the Welocalize LocLeaders Forum 2015: Game Changers discussion about changing economics.
LocLeaders Forum 2015: Game Changers featured a panel discussion on the economics of localization. Andy Jacobson, Senior Director for UX Operations at Blackboard, global education technology company, summarizes key points about changing economics and engaging translators in this Welocalize guest blog post.
Huw Aveston shares marketing terms, jargon and acronyms based a panel discussion "Using Data to Create your Playbook" at the LocLeaders Forum 2015 in Silicon Valley. Huw Aveston is Managing Partner and Commercial Director at Traffic Optimiser, provider of multilingual SEO, SEM and digital marketing services for global brands.
Emma Cox at Welcoalize highlights the importance of localization in consumer packaging. A key challenge when trying to build a locally consistent product is to interpret the global brand identity and creative concept in a meaningful way.
Discussions at LocWorld 29 and LocLeaders 2015 in Silicon Valley focused on predicting the future, language technologies, innovations, disruption and economics. Globalization and localizaiton leaders gathered to share new approaches and winning strategies. Welocalize's Smith Yewell provided the keynote "How to Predict the Future" at Localization World along with Google, Blackboard and Qvivr.
Derek McCann has joined Welocalize to lead regionally-based operations, program management and new business development and client retention programs in the United States. Derek is a localization. Prior to joining Welocalize, McCann worked for Microsoft for more than 23 years, both in Seattle and Dublin. In his latest position, he was Senior Director Internationalization and Localization with senior leadership responsibility for the Microsoft® Windows localization program. In his tenure, he mana
Park IP Translations is sponsoring the 2015 AIPF Annual Meeting that is taking place in Toronto, Canada September 30 through October 2. Park IP Translations provide global patent strategy advice and legal language solutions to specialty law firms and legal professionals, including patent translation and foreign filing services.
Welocalize sponsored the installation and maintenance of a garden at Parkway Elementary School in Frederick. Through Welocalize’s sponsorship, the students participated with volunteers in the planting of the garden and students will continue to grow and harvest the crops, connecting them with the agricultural community to help further their education and support local charities.
Welocalize shares trends in travel and hospitality that impact global reach. Global advertising campaigns benefit from localization expertise for all content types including mobile apps, video, UGC or transcreating a full campaign. Advertising and global marketing online digital assets and materials have to be adapted to local markets, especially in the e-commerce space for maximum impact. Louise Donkor shares advertising trends for online travel and hospitality companies to have global reach.
Welocalize recently details strategies that can help reduce costs and provide a better learning experience by preparing content for localization. Welocalize published a whitepaper in Multilingual Magazine December 2015, sharing tips in getting online learning content ready for a global audience. Whether you are delivering e-learning or classroom materials, localization is important to ensuring your learners retain information. This often starts with having the content delivered in their language of choice. Welocalize are learning localization experts.
By Chris Grebisz At the Welocalize LocLeaders Forum 2015: Game Changers event in Silicon Valley, Chris led the afternoon session, Game Changing Disruptive Economics, with the help of panelists Andy Jacobson from Blackboard and Loïc Dufresne de Virel from Intel. In this blog, Chris summarizes some of discussion highlights. The overall thesis on the subject …
Jennifer Johnson, Senior Manager of Localization Services at Autodesk shares how they used data to make important decisions, create process improvements and build a solid global localization team. Participating in the panel at LocLeaders Forum 2015: Game Changers, Jennifer highlighted how data drives winning results. Highlights from this discussion are outlined in Jennifer's post.
The Head of Globalization at PayPal, Salvatore "Salvo" Giammarresi, shares important advice about for aligning localization goals to global business strategy. Data plays an important role, as discussed at the recent LocLeaders Forum 2015 in Silicon Valley. Having qualified data to present to c-level executives can help drive alignment and bring the awareness to how localization helps the company achieve their business goals. Salvo notes that due to the advocacy work done, the Globalization funct
Welocalize LocLeaders Forum in Silicon Valley was the place where global brands, clients and colleagues gathered to discuss challenges and best practices on the topics of data, economics, winning strategies and how to predict the future. New voices to LocLeaders provided for a robust exchange with industry veterans and newcomers to localization. Welocalize hosts LocLeaders Forum events to bring peers together to talk about current issues and the future of localization.
Welocalize’s Louise Law and Alex Matusescu recently contributed a feature article to Multilingual Magazine, October/November 2015 edition. The article, titled “Localization in China and Tomorrow’s Translators,” looks at the Chinese economy and culture and considers translator retention in the localization industry.
Park IP Translations will exhibit at booth #1 at the AIPLA 2015 Annual Meeting in Washington, DC, October 22-24. The American Intellectual Property Law Association has 14,000 members. Park IP will host their exclusive Scotch Tasting on October 22 at Open City. Park IP legal language experts will be on hand to meet with professionals and discuss global patent portfolios, reducing risk and foreign filings.
Welocalize is sponsoring and exhibiting at the Brand2Global Conference 2015 in London. Welocalize localization professionals, including Welocalize CEO Smith Yewell, will share best practices and customer experience examples of how to increase and grow market share using languages. From translation to transcreation, Welocalize develops customer-centric solutions for local audiences in the right language to achieve successful global brand management.
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