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Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics | Local SEO & Web Marketing | Scoop.it

We have to stop using the term "keyword" as much as we can. It will never go away, don't get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals.


Via Bonnie Burns
Elliot Walker's insight:

Great insight into the emergence of topic based marketing, as opposed to keyword SEO we are all used to. This is especially important following Google's Hummingbird update which means Google now looks for the meaning of the overall web page  for its search engine rankings.

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Marie-Brigitte Souci's curator insight, November 18, 2013 2:07 PM

This is great advice, it should be topics first and the keywords will come automatically, thank you.

Brigitte.

http://www.homebasedofficeservices.com/

Ali Ahmad Ul Haq's curator insight, November 19, 2013 11:35 AM

http://www.techinsit.com

Local SEO & Web Marketing
News, views and features on local SEO & web marketing, including Local SEO, Google Places, Google+ Local, Content Marketing and Social Media for businesses.
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How to Get the Reviews that will Improve Your Local Search Rankings

How to Get the Reviews that will Improve Your Local Search Rankings | Local SEO & Web Marketing | Scoop.it
If you are looking to get to the top in Search then these Google Local SEO tips are tried and tested, and will help you rise and shine!

Via Peg Corwin
Elliot Walker's insight:

Some useful stats on the importance of reviews plus five helpful tips to get more reviews for your business for better local rankings.

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Peg Corwin's curator insight, July 4, 2:00 PM

See 5 tips to get more local reviews.  Plus find an Interesting infographic on Review of Reviews with lots of stats.

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Using Content Marketing to Improve Local SEO

Using Content Marketing to Improve Local SEO | Local SEO & Web Marketing | Scoop.it
How to tailor your local content to help your rank in the search engines for products or services in your local area or a specific town, suburb or city.
Elliot Walker's insight:

If you're trying to attract local people to your local business - or if you want to attract people from other areas to visit your business - you're going to need content on your website that is about your local area. Sounds obvious - right? Well, you'd be amazed how may local businesses do not offer locally relevant content.


Here are some tips on using content marketing to improve search engine ranking for local terms and attract potential customers looking for 'local' products or services.

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Research: 56 Pct. Of "On The Go" Searches Have Local Intent

Research: 56 Pct. Of "On The Go" Searches Have Local Intent | Local SEO & Web Marketing | Scoop.it
ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across […]
Elliot Walker's insight:

56% Of Mobile "On The Go" Searches Have Local Intent. Some other great stats in this article on why local optimisation is so important.  Better make sure you're optimised for local.

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Google Local Knowledge Graph Showing Google+ Posts - How To & Examples

Google Local Knowledge Graph Showing Google+ Posts - How To & Examples | Local SEO & Web Marketing | Scoop.it

Local Google+ posts have been showing up in the Knowledge Graph for brand searches for awhile now. But I think many business owners and even consultants are not aware.

I was just talking to a bunch of Dentists about G+ and grabbed a screen shot to show them how if done right an eye-catching post could be showing up right in Google search, which could potentially mean an extra click and a new patient.


Via Linda Buquet :: Catalyst eMarketing
Elliot Walker's insight:

Even more incentive to keep up-to-date with your Google+ posts, as these are now displaying on Google Local search results.

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How to Collect Reviews for Your Tourism Business - Coast 360 Digital Marketing

How to Collect Reviews for Your Tourism Business - Coast 360 Digital Marketing | Local SEO & Web Marketing | Scoop.it
Any seasoned traveller knows the value of customer reviews when planning the next trip. We know that the difference between a great holiday and the trip from hell can rest ...
Elliot Walker's insight:

Here are some simple tips on encouraging more visitors to leave positive reviews. Top the of list: just ask!

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The New Rules of Search Engine Optimization (Infographic) - Business 2 Community

The New Rules of Search Engine Optimization (Infographic) - Business 2 Community | Local SEO & Web Marketing | Scoop.it

Via Alexandre Guapyassu
Elliot Walker's insight:

Useful snapshot showing the way SEO has evolved. The New Rules of Search Engine Optimization (Infographic).

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Search Engine Optimization in Pictures - VIDEO

Our guide to the awesome world of SEO - simply put we say "Make Good Stuff!" For more information about Climbing Trees, visit www.climbingtrees.com or call 0...

Via Peg Corwin
Elliot Walker's insight:

It's easy to get lost in the technicalities of SEO. So it's refreshing to see this cute little video which lays out the basics of SEO very simply. It's well worth a watch.

The core message in this video is to 'Make Good Stuff'. Now that may seem obvious but many people lose sight of this as they try to optimise or over-optimise their sites for search engine ranking. So instead of getting sidetracked by the latest on-site tricks and ingenious link-building techniques it would be wise for most website owners to concentrate first on making their website good.

This reminds me of the old marketing maxim 'keep it simple, stupid' or KISS. It doesn't take a genius to work out that a good, valuable website should be the basis of your campaign. If this is achieved all else will follow.

If a website is good, useful, informative or inspirational, more people will visit it, more people will link to it, more people will share it with their friends, so even more people will visit. This will all help improve search engine rankings.

Yes, you still need to optimise your title tags, text and images. Yes, you still need to promote the site. But if you concentrate on making the website 'good' in the first place, your efforts will be rewarded many times over in the long run.

So remember to 'keep it simple' and 'make good stuff'.

If you like this Scoop, please like or share.

For more information on SEO visit this page.

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Peg Corwin's curator insight, February 1, 10:50 AM

Cute little video that explains SEO basics like title tags and the importance of good content.


If you like this scoop, please consider a thumbs up or share.

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The 27 Best Local SEO Articles of 2013

The 27 Best Local SEO Articles of 2013 | Local SEO & Web Marketing | Scoop.it
Let’s keep this short and sweet. If you want to learn more about local seo and local search rankings, do yourself a HUGE favor and read these 27 local search articles from 2013.

Via Peg Corwin
Elliot Walker's insight:

Need to get up to speed on local SEO fast? This excellent post pulls together some of the best articles on local SEO from last year from major websites and search industry commentators. Grab yourself a cup of coffee and soak up the wealth of information contained here.


If you like this post, please like, share or re-scoop.

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Peg Corwin's curator insight, December 31, 2013 9:35 AM

See SEO and marketing articles for your LOCAL BUSINESS by major sites like Moz, Search Engine Land and Search Engine Watch.  Great resource.


If you like this scoop,please consider a thumbs up or share.

Witmer Group's curator insight, January 9, 12:37 PM

Nice aggregation of local SEO articles. 

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Google Places: Review Widget Rolling Out Worldwide - Local University

Google Places: Review Widget Rolling Out Worldwide - Local University | Local SEO & Web Marketing | Scoop.it
Today's worldwide rollout of the Google Places for Business Dashboard Review widget is one of the most significant upgrades to the business center ever. The
Elliot Walker's insight:

This is an exciting development from Google+ Local - business owners with business listings (formerly Google Places) connected to their Google+ social account can now manage their reviews all from one page and gain valuable insights on their reviews.


Reputation management is crucial to business success and a five star rating is worth it's weight in gold. Now business owners can manage their most important reviews (those left by other Google users) and ALSO keep an eye on reviews and ratings from other websites and directories, as this section displays snippets from reviews that Google has indexed from around the web.


Not bad for a free service.


Please note that your listing must be connected to your Google+ social account and that this review widget is currently being rolled out worldwide. I can not get this yet in my dashboard here in the UK - but I hope it lands soon so I can start managing reviews for myself and clients with ease from the Google+ Local dashboard.

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Stop Thinking Keywords, Think Topics

Stop Thinking Keywords, Think Topics | Local SEO & Web Marketing | Scoop.it

We have to stop using the term "keyword" as much as we can. It will never go away, don't get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals.


Via Bonnie Burns
Elliot Walker's insight:

Great insight into the emergence of topic based marketing, as opposed to keyword SEO we are all used to. This is especially important following Google's Hummingbird update which means Google now looks for the meaning of the overall web page  for its search engine rankings.

more...
Marie-Brigitte Souci's curator insight, November 18, 2013 2:07 PM

This is great advice, it should be topics first and the keywords will come automatically, thank you.

Brigitte.

http://www.homebasedofficeservices.com/

Ali Ahmad Ul Haq's curator insight, November 19, 2013 11:35 AM

http://www.techinsit.com

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Considering a Local SEO Audit? Do These 6 Things First ...

Considering a Local SEO Audit? Do These 6 Things First ... | Local SEO & Web Marketing | Scoop.it
By a “local SEO audit” I mean a list of suggestions that tell you (a) what's wrong with your visibility in local search and (b) exactly what needs to be fixed. It's like getting a physical for your business.
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Survey Says Yelp The Most Influential Local Review Site

Survey Says Yelp The Most Influential Local Review Site | Local SEO & Web Marketing | Scoop.it
Yelp says it’s the most frequently used, most trusted and highest quality local reviews site, according to new Nielsen survey data. Some of those data were released on the company’s official blog two days ago. Beyond Yelp, the universe of competitors included in the survey were the following: Angie’s List Citysearch OpenTable TripAdvisor YP Zagat […]
Elliot Walker's insight:

We all know it's crucial to get good reviews on Google+ to support your local search ranking. But it's also important to nurture your reviews on other online review sites. This has the double impact of influencing potential buyers on these sites, and feeding through to the overall quality score of your Google+ Local listing.


Of all the many thousands of directories and review sites out there, Yelp has emerged as the pick of the bunch. While this claim is based on data published by Yelp itself, few will argue that it is the Big Cheese among internet review sites.


In this survey TripAdviser is named as second most influential and trustworthy review site. And as this article says, "it’s very hard to imagine Yelp beating TripAdvisor in the travel/hotels category".


Travel and tourism companies should embrace and nurture their reputation on TripAdvisor, Yelp and any other relevant review sites for online success.

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Elliot Walker's curator insight, July 10, 1:32 AM

We all know it's crucial to get good reviews on Google+ to support your local search ranking. But it's also important to nurture your reviews on other online review sites. This has the double impact of influencing potential buyers on these sites, and feeding through to the overall quality score of your Google+ Local listing.


Of all the many thousands of directories and review sites out there, Yelp has emerged as the pick of the bunch. While this claim is based on data published by Yelp itself, few will argue that it is the Big Cheese among internet review sites.


In this survey TripAdviser is named as second most influential and trustworthy review site. And as this article says, "it’s very hard to imagine Yelp beating TripAdvisor in the travel/hotels category".

Travel and tourism companies should embrace and nurture their reputation on TripAdvisor, Yelp and any other relevant review sites for online success.

Rescooped by Elliot Walker from Hospitality Digital Marketing & Beyond
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Negative SEO from Links, What you can Do?

Negative SEO from Links, What you can Do? | Local SEO & Web Marketing | Scoop.it
In this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to […]

Via Alexandre Guapyassu
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Rescooped by Elliot Walker from Google+ Local & Local SEO News
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Troubleshooting Google Local Ranking Problems - Excellent Guide by Miriam Ellis!

Troubleshooting Google Local Ranking Problems - Excellent Guide by Miriam Ellis! | Local SEO & Web Marketing | Scoop.it
Miriam Ellis, a good friend and our 1st Local Search Forum mod has been working on a giant troubleshooting guide that she asked my advice on a couple of times. It was just published...
Via Linda Buquet :: Catalyst eMarketing
Elliot Walker's insight:
Useful guide for companies to try to troubleshoot why they are suffering from low Google local rankings.
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Why "Barnacle SEO" Is Making A Big Comeback In Local

Why "Barnacle SEO" Is Making A Big Comeback In Local | Local SEO & Web Marketing | Scoop.it
Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been […]

Via Alexandre Guapyassu
Elliot Walker's insight:

This is a good post on a tactic called 'barnacle SEO' which is a cost-effective method for local businesses to get coverage on Google. Instead of SEO for your own website, this tactic concerns promoting branded profiles on mega directories to get your business found above others.


Barnacle SEO is described as: 'Attaching oneself to a large fixed object and waiting for the customers to float by in the current.'


It may not be as direct as traditional SEO, but thanks to algorithmic changes over the past few years, it is a method which can generate relatively easy results. We are now seeing more and more prominent directories in local search results. These include big sites like Yelp and Trip Advisor, as well as niche or location specific directories for local businesses.


This is a good step guide to maximising your branded profiles on external sites to generate traffic and leads from the search engines.

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Alexandre Guapyassu's curator insight, March 26, 11:53 AM

Good strategy for local business!

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Local Search in 2014? 26 Experts Weigh In

Local Search in 2014? 26 Experts Weigh In | Local SEO & Web Marketing | Scoop.it

26 Experts From All Around The World Provide Predictions Of How Local SEO Will Change In 2014


Via Peg Corwin
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Peg Corwin's curator insight, February 22, 11:44 AM

Read these 26 LOCAL SEO experts to get an idea what's coming for local businesses.


For example: David Mihm "I predict local search results will get more compressed, more personalized, and quasi-randomized over the next 12 months."


If you like this scoop, would you consider a thumbs up or share?

SMX London's curator insight, February 28, 1:58 AM

SMX London 2014- Chelsea FC (13-14 May).  This is THE place to meet the leading lights in the search world.  Register Now  http://bit.ly/1mIFJg9

BlairEvanBall's curator insight, February 28, 7:55 AM

If you are a local business, your strategy needs to change to enhance your search results. SEO is not a set it and forget it strategy. These insights will get you ahead in the game.

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Google EU Antitrust Settlement Means Expedia, Booking.com and Yelp Get Equal Weight in Search

Google EU Antitrust Settlement Means Expedia, Booking.com and Yelp Get Equal Weight in Search | Local SEO & Web Marketing | Scoop.it
Google's travel rivals in Europe won a landmark antitrust settlement as Google agreed to display the services of three rivals when it shows its own services.

Via Alexandre Guapyassu
Elliot Walker's insight:

Google told it must display alternative listings in its local results in the EU - this will mean that optimised profiles and positive reviews on Yelp, TripAdvisor and other local business directories will become more important than ever.

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Elliot Walker's curator insight, February 6, 2:58 AM

This EU settlement is especially relevant to hotels and tourism businesses which rely on web traffic to attract customers. Google told it must display alternative listings in its local results in the EU - this will mean that optimised profiles and positive reviews on Yelp, TripAdvisor and other local business directories will become more important than ever. Time to get your business citations up to scratch!

Amanda Groover's curator insight, February 7, 6:35 AM

Even more proof that we are a global market!  Check out how these changes in Europe could impact you.

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Local SEO best practice: dos and don'ts

Local SEO best practice: dos and don'ts | Local SEO & Web Marketing | Scoop.it
The growth and ubiquity of the smartphone means that local SEO is more important than ever, and some of the techniques for improving rankings are very simple, and free.
Elliot Walker's insight:

This is a great no nonsense guide to the core basics of local SEO from fantastic digital marketing resource Econsultancy.


There's a superb visual guide to setting up your web pages to target specific business locations. It also re-iterates the imporance of NAP (name, address, phone number) consistency on your website, Google+ Local listing and wherever your company is listed online. It also reminds you to keep your local SEO efforts natural and to avoid spammy or fake practrices, as these will inevitably backfire in the long-run.


Overall, this a good quick-glance guide to make sure you are on the right track with your local SEO. Well worth a read.

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» How Pinterest Place Pins Are Effective For Your Local Business

» How Pinterest Place Pins Are Effective For Your Local Business | Local SEO & Web Marketing | Scoop.it
Elliot Walker's insight:

With so many marketing channels to manage, local business owners often overlook Pinterest. But this image-led social network offers some great opportunities to promote products and services.


This post is especially relevant for travel and tourism companies, as it suggests how hotels, restaurants and holiday companies can use Pinterest's new Place Pins to create a localised storyboard of images useful or appealling to potential visitors.


A hotel might, for example, pin images for things to do and see in the local area and add their own tips and advice. Then the hotel could sprinkle the board with images and information on rooms, restaurant dishes or spa treatments. This would help to build the authority of the hotel online, drive traffic to their website and provide SEO value from any links embedded with the information.


This article is well worth the read for some first class tips on using Pinterest Place Pins for travel and tourism marketing.

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REVIEWS - How to get Google Reviews Without a Google+ Account!

REVIEWS - How to get Google Reviews Without a Google+ Account! | Local SEO & Web Marketing | Scoop.it
Asking people to do things is a chore! Especially when it comes to getting local business reviews. In this post I'm going to show you the easiest tip for getting legitimate Google Places reviews.

Via Peg Corwin
Elliot Walker's insight:

This is a really useful workaround for getting happy customers to leave a review for you on your Google+ Local page - which as we all know if vitally important for your ranking on Google Places and Maps. The more reviews you get the higher you place.

 

Getting people, who do not have a Google+ account, to leave a review is like asking them to jump through hoops of fire. 9 times out of 10 they are just not going to do it. But with this solution, they can now leave a review on your Google+ Local page if they have Google Maps on an Android or iOS mobile device such as smartphone or tablet, which is a very high percentage of people.

 

To write a review they only need a general Google account (Gmail, YouTube etc will do) and if they don't they can set this up with one click inside the Google Maps app. They never have to go near Google+ if they don't want to.

 

With this simple trick you can start gathering reviews for your business more easily and boost your presence on Google!

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Peg Corwin's curator insight, November 17, 2013 6:10 PM

Quote: "What if I told you that you can get people to write you a Google+ Local review in under 1 minute! It is possible and the key is theGoogle Maps App for iPhone and Android!"


==> "Put up a small card at your cash desk or on the tables of your restaurant. Direct iPhone users to this link to download / view Google Maps: http://bit.ly/ZixJpC"


If you like this scoop, please consider at thumbs up or share.

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4 Tips to Measure the Success of Your Content Strategy

4 Tips to Measure the Success of Your Content Strategy | Local SEO & Web Marketing | Scoop.it
Establishing built-in metrics to measure the performance of a content strategy is key to its success.
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Growth of Social Media Continues at Pace - Coast 360 Digital Marketing

Growth of Social Media Continues at Pace - Coast 360 Digital Marketing | Local SEO & Web Marketing | Scoop.it
Check out this infographic which shows the meteoric growth of social media - presents a huge opportunity for small businesses to engage with customers.
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