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Copywriting Tips for the Three Most Important Pages on Your Website

Copywriting Tips for the Three Most Important Pages on Your Website | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

Via Daniel Watson
Marshall Van Fleet's insight:

Here's some good advice Website copywriting advice for all you  Do It Yourselfers...

 

Make it a great day!

 

Marshall

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commentrix's curator insight, February 18, 12:10 AM

Effective Writing for Your Website! A How To Do Slideshare!

Tiffany C. Wright's curator insight, February 18, 1:43 AM

A slideshare presentation.

Tooliers's curator insight, February 20, 9:52 AM

thanks @slideshare.net

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Facebook ads to become more relevant, say why they're being shown - Inside Facebook

Facebook ads to become more relevant, say why they're being shown - Inside Facebook | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Have you ever looked at some Facebook ads and wondered why they're showing up in your News Feed or on your sidebar? Now, you can find out.
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What's a Facebook Like Worth? - Small Business Trends

What's a Facebook Like Worth? - Small Business Trends | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
The document is full of some pretty interesting case studies on Starbucks, Southwest and Bing, with regards to how they use their Facebook Pages to generate interest, buzz and business. How to Measure a Like ...

Via Chris Allan
Marshall Van Fleet's insight:

The document is full of some pretty interesting case studies on Starbucks, Southwest and Bing, with regards to how they use their Facebook Pages to generate interest, buzz and business. How to Measure a Like ...

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Marshall Van Fleet's curator insight, December 9, 2013 7:29 AM

Local Small Business Owners can learn from what large corporations are doing to create Likes, Fans, and Sales on Facebook....

Marshall Van Fleet's curator insight, June 18, 9:01 AM

The document is full of some pretty interesting case studies on Starbucks, Southwest and Bing, with regards to how they use their Facebook Pages to generate interest, buzz and business. How to Measure a Like 

Rescooped by Marshall Van Fleet from LinkedIn for Business Sucess
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How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Here are five ways to measure the success of your personal branding strategy on LInkedIn.

 

Digest...

 

-- >  Get Your LinkedIn Profile to Show Up On Search More. The more times that your LinkedIn profile show up in search; the chances that you will be found are increased!  Keeping your profile’s headline, summary, and job experience current and refreshed with relevant key words will increase the amount of times that you will show up in search. 

-- >  Increase The Potential Reach Of Your Personal Brand And LinkedIn Profile. More daily updates and LinkedIn Group updates will increase your potential brand impressions. When you send out a LinkedIn update more than your followers see you message.

-- >  Increase The Amount Of Times Your LinkedIn Profile Is Viewed And Considered. Many things affect profile views, ranging from who you just met at a conference to the quality of content that you distribute on LinkedIn. When your weekly profile views increase on an ongoing basis, then you know you are likely doing something right on LinkedIn.

-- >  Increase The Amount Of Expertise LinkedIn Endorsements That You Receive. When your network sees regular updates with great content, then you are likely to come to mind when they have the chance to give you a Skills and Expertise endorsement. Skills & Expertise endorsements are a key driver that impacts your search results, ranking your higher based on the amount of endorsements that you maintain.

-- >  Increase The Amount Of LinkedIn Invites You Receive. Your inside-LinkedIn activity and your outside-LinkedIn activity, such as thought-leader blogging, speaking or networking, should lead to an increased amount of people who want to connect with you on LinkedIn.

 

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iNeoMarketing's curator insight, October 20, 2013 8:33 PM

The easiest ones to tackle: endorsements and invites. Endorse others and they will reciprocate.

Rescooped by Marshall Van Fleet from LinkedIn for Business Sucess
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Infographic: Create a successful LinkedIn group in 10 simple steps - Top Dog Social Media | #TheMarketingAutomationAlert

Infographic: Create a successful LinkedIn group in 10 simple steps - Top Dog Social Media | #TheMarketingAutomationAlert | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
LinkedIn is an ideal place to connect with potential customers and business associates, and the best way to get to know them is through an engaging group.

 

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


Via iNeoMarketing, WildfireSocialMarketing
Marshall Van Fleet's insight:

You build communities of loyal fans on Facebook, Twitter, Pinterest and Instagram—but what about LinkedIn?

The professional network can do a lot more than just tell you who has been looking at your profile. It can help establish your company as a thought leader, and attract potential customers or business associates to your brand.

The best way to do this is through a group.

An infographic from Top Dog Social Media explains how you can set up a thriving and engaging LinkedIn group in just 10 steps. Here are a few of them:

1. Choose the right name. Select a name that's simple, broad and includes keywords that will attract your target audience.

2. Create a custom logo. A professional logo adds credibility to your group and will make it more attractive to potential members.

3. Optimize the group's summary. This short description will appear in search results, so make it enticing. Also include a few keywords.

4. Decide whether you want to approve new members. You can allow members to join instantly, or only after you screen them. Screening can help you ensure your group only includes those who are serious about connecting.

5. Set posting permissions. Determine whether group members can post freely or need approval from you.

6. Create a welcome message. Welcome newcomers with a warm, pre-written message.

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iNeoMarketing's curator insight, October 15, 2013 9:44 PM

Another one where you must carefully evaluate the ROLOE.  And there's a lot of "E".

Rescooped by Marshall Van Fleet from LinkedIn for Business Sucess
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Announcing: LinkedIn Intro

Announcing: LinkedIn Intro | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Last year, LinkedIn acquired Rapportive, an email company that I co-founded. Since then, we have been furiously working together to build a groundbreaking mobile product: LinkedIn Intro.
The growth of mobile email is simply staggering.

Via WildfireSocialMarketing
Marshall Van Fleet's insight:

Last year, LinkedIn acquired Rapportive, an email company that I co-founded. Since then, we have been furiously working together to build a groundbreaking mobile product: LinkedIn Intro. 
The growth of mobile email is simply staggering.

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WildfireSocialMarketing's curator insight, October 28, 2013 7:10 PM

I llike the idea of LinkedIn Intro...  kinda works like the Outlook plugin.  Identifying email senders is useful.  

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20 LinkedIn Tips for B2B Social Media Success | Social Media B2B

20 LinkedIn Tips for B2B Social Media Success | Social Media B2B | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Personal Profiles


1. Use a professional-looking photo that is tight and well-lit with limited background distractions. (Source)


2. Customize your website listings. (Source)


3. Use LinkedIn to follow up after other communications. (Source)


4. Teach LinkedIn strategy and tactics to your employees. (Source)


5. Endorse others first and endorse fairly. (Source)
Company Pages


6. Choose keywords in your company description that your potential customers might look for. (Source)


7. Target your posts by Industry or Location. (Source)


8. Build followers for your LinkedIn company page. (Source)


9. Amplify through your network. (Source)


10. Monitor and focus your efforts. (Source)


Networking


11. Use “Tags” to categorize your connections. (Source)


12. When you think it could benefit your business, ask your contacts for introductions to their contacts. (Source)


13. Understand the psychological needs of people on LinkedIn when connecting with them. (Source)


Groups


14. Have sales reps join industry and local LinkedIn Groups. (Source)


15. The best groups have discussion topics that do not always begin with blog article links. (Source)


16. Send messages to a large number of people for free. (Source)
Lead Generation


17. Target searches for keywords you’ve identified as central to your business. (Source)


18. Create free banners on your products/services page. (Source)
LinkedIn Advertising


19. Each element must attract the audience you’re targeting and inspire people to click on the ad. (Source)


20. Create a special landing page just for LinkedIn ads. (Source)


Via Nigel Ohrum
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Rescooped by Marshall Van Fleet from LinkedIn communities
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3 Tips to Warm Up Your LinkedIn Prospecting

3 Tips to Warm Up Your LinkedIn Prospecting | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
The truth is, LinkedIn is a personal network, not unlike meeting someone at your local Chamber of Commerce. You wouldn’t go into your monthly Chamber meeting, walk up to someone you’ve never met, and say something that sounded automated.

Via Dave Sumner Smith
Marshall Van Fleet's insight:

The truth is, LinkedIn is a personal network, not unlike meeting someone at your local Chamber of Commerce. You wouldn’t go into your monthly Chamber meeting, walk up to someone you’ve never met, and say something that sounded automated.

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Rescooped by Marshall Van Fleet from BUSINESS and more
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LinkedIn Tips: Using a Company Profile for Your Business

LinkedIn Tips: Using a Company Profile for Your Business | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

Are you using LinkedIn as a tool to promote your local business online? As the second most-visited social network in the U.S., just behind Facebook, LinkedIn is a great tool, and you can use both your personal business profile and a company profile to share about your business online. In part one of this series, we shared tips for using a personal profile to promote your business. Next, you’ll want to create and optimize a company profile for your business so you can share information about your company, open jobs, and products and services with LinkedIn users...


Via Martin Gysler
Marshall Van Fleet's insight:

Are you using LinkedIn as a tool to promote your local business online? As the second most-visited social network in the U.S., just behind Facebook, LinkedIn is a great tool, and you can use both your personal business profile and a company profile to share about your business online. In part one of this series, we shared tips for using a personal profile to promote your business. Next, you’ll want to create and optimize a company profile for your business so you can share information about your company, open jobs, and products and services with LinkedIn users...

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Rescooped by Marshall Van Fleet from Information for Small Business
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How to Use LinkedIn For Your Small Business | Groupon Works

How to Use LinkedIn For Your Small Business | Groupon Works | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Learn how to use LinkedIn for your small business to engage with your network. We have seven tips on how it can help you grow your local presence. (New to LinkedIn?

Via Keith Meyer
Marshall Van Fleet's insight:

Learn how to use LinkedIn for your small business to engage with your network. We have seven tips on how it can help you grow your local presence. (New to LinkedIn?

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Keith Meyer's curator insight, August 10, 2013 12:08 AM

Have you ever wondered how you could use all you network contacts on LinkedIn to work for your business......well read this article about Groupon Works.

Rescooped by Marshall Van Fleet from Miscellaneousss
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Here Are The Major Differences Between Successful And Unsuccessful People

Here Are The Major Differences Between Successful And Unsuccessful People | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
In a recent LinkedIn post, Dave Kerpen, chief executive of Likeable Local, laid out some of the biggest differences between successful and unsuccessful people.

Via Marija Raos Fitzhugh
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Rescooped by Marshall Van Fleet from Digital-News on Scoop.it today
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Local Businesses Have Big Advantages in Our Digital World - LinkedIn Today

Local Businesses Have Big Advantages in Our Digital World - LinkedIn Today | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Local Businesses Have Big Advantages in Our Digital World
LinkedIn Today
The most important of these are authenticity and credibility, which have become the most valuable currencies in the new world of social networking.

Via Thomas Faltin
Marshall Van Fleet's insight:

Local Businesses Have Big Advantages in Our Digital World 
LinkedIn Today 
The most important of these are authenticity and credibility, which have become the most valuable currencies in the new world of social networking.

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Rescooped by Marshall Van Fleet from LinkedIn Marketing Strategy
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How to Become a Local Expert using LinkedIn

How to Become a Local Expert using LinkedIn | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
How to Become a Local Expert using LinkedIn...

Via Noland Hoshino
Marshall Van Fleet's insight:

How to Become a Local Expert using LinkedIn...

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Rescooped by Marshall Van Fleet from Facebook Marketing for Local Business
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Local Businesses Warming to Advertising on Facebook - MarketingProfs.com (subscription)

Local Businesses Warming to Advertising on Facebook - MarketingProfs.com (subscription) | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

MarketingProfs.com (subscription)Local Businesses Warming to Advertising on FacebookMarketingProfs.com (subscription)Meanwhile, 65.7% of surveyed local merchants say they use Facebook for marketing.


Via Chris Allan
Marshall Van Fleet's insight:

MarketingProfs.com (subscription)Local Businesses Warming to Advertising on FacebookMarketingProfs.com (subscription)Meanwhile, 65.7% of surveyed local merchants say they use Facebook for marketing.

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Rescooped by Marshall Van Fleet from Facebook Marketing for Local Business
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10 Tips to Creating a Successful Facebook Fanpage for Your Local Business | socialsitespro.com

10 Tips to Creating a Successful Facebook Fanpage for Your Local Business | socialsitespro.com | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
http://t.co/dddljzaz 10 Tips to Creating a Successful Facebook Fanpage for Your Local Business business facebook fanpage :)...

Via Chris Allan
Marshall Van Fleet's insight:

https://www.facebook.com/M.W.VanFleetandAssociates 10 Tips to Creating a Successful Facebook Fanpage for Your Local Business business facebook fanpage :)...

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Rescooped by Marshall Van Fleet from LinkedIn for Business Sucess
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Enhance your LinkedIn updates with rich media

Introducing the ability to directly upload images, documents, and presentations to the updates you share from the LinkedIn Homepage. Learn more: http://blog.li

Via Noland Hoshino, WildfireSocialMarketing
Marshall Van Fleet's insight:

Introducing the ability to directly upload images, documents, and presentations to the updates you share from the LinkedIn Homepage. Learn more:

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WildfireSocialMarketing's curator insight, June 26, 2013 12:47 PM

Linkedin updates....the paperclip is back again... yeah!

Rescooped by Marshall Van Fleet from LinkedIn for Business Sucess
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The Ultimate LinkedIn Profile Tips Summary #INFOGRAPHIC - Maximize Social Business | #TheMarketingAutomationAlert

The Ultimate LinkedIn Profile Tips Summary #INFOGRAPHIC - Maximize Social Business | #TheMarketingAutomationAlert | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

An infographic of LinkedIn profile tips including advice on photo, professional headline, summary, SEO, visual branding, experience, education & more.


Via iNeoMarketing, WildfireSocialMarketing
Marshall Van Fleet's insight:

An infographic of LinkedIn profile tips including advice on photo, professional headline, summary, SEO, visual branding, experience, education & more.

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iNeoMarketing's curator insight, October 27, 2013 6:05 PM

Unlike my photo for the Halloween holiday...


h/t to digitalinformationworld.com

Rescooped by Marshall Van Fleet from LinkedIn for Business Sucess
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LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn

LinkedIn Prospecting, How to Find Your Next Customer on LinkedIn | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Social Media Marketing Podcast 64, in this episode Viveka von Rosen shares how she uses LinkedIn to prospect for her business.

Via Peter Azzopardi, WildfireSocialMarketing
Marshall Van Fleet's insight:

I am finding that LinkedIn is a great tool for finding prospects and this article gives readers some insight on how to do it . . . 

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Peter Azzopardi's curator insight, October 26, 2013 8:20 AM

The podcast is worth a listen, link on site.

Rescooped by Marshall Van Fleet from internet society
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Nailing a Presentation in the First 60 Seconds - LinkedIn Today

Nailing a Presentation in the First 60 Seconds - LinkedIn Today | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Nailing a Presentation in the First 60 Seconds
LinkedIn Today
Whether you are making a presentation at your local library or to senior executives at your firm, the first 60 seconds set you up for success or failure.

Via Richard Lock, ksraju
Marshall Van Fleet's insight:

Nailing a Presentation in the First 60 Seconds 
LinkedIn Today 
Whether you are making a presentation at your local library or to senior executives at your firm, the first 60 seconds set you up for success or failure.

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Richard Lock's curator insight, September 18, 2013 11:34 AM

'You never get a second chance to make a first impression' as they say. Your opening is the most crucial part of the presentation. Whatever strategy you use, make sure it is reinforcing or linking directly to one of your key points. I like the 8 foot pacing. Very clever way to make a really strong emotional link to the presentation content. Do be careful to avoid gimmicks just for the sake of being different. They risk back firing.

Rescooped by Marshall Van Fleet from Digital Marketing For Local Businesses
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LinkedIn For Business - Local Exposure

LinkedIn For Business - Local Exposure | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

Are you using LinkedIn as effectively as possible? This free crash course teaches you how to get LinkedIn working for your business.


Via Derrick Markotter
Marshall Van Fleet's insight:

Are you using LinkedIn as effectively as possible? This free crash course teaches you how to get LinkedIn working for your business.

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Rescooped by Marshall Van Fleet from Network marketing
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LinkedIn – The Ultimate Hyperlocal B2B Play?

LinkedIn – The Ultimate Hyperlocal B2B Play? | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

Is LinkedIn a glorified recruitment tool or a top notch hyperlocal B2B vehicle?

StreetFight say:
- LinkedIn knows which employees work at which local business (easy to sell locally targeted ads)
- They can extend this local targeting ad benefit to other sites as some sites allow you to use your LinkedIn profile to sign up to other sites

Strong opportunity or not, it's an interesting piece!


Via EMO
Marshall Van Fleet's insight:

Is LinkedIn a glorified recruitment tool or a top notch hyperlocal B2B vehicle?

StreetFight say:
- LinkedIn knows which employees work at which local business (easy to sell locally targeted ads)
- They can extend this local targeting ad benefit to other sites as some sites allow you to use your LinkedIn profile to sign up to other sites

Strong opportunity or not, it's an interesting piece!

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Rescooped by Marshall Van Fleet from Social Media: Getting Started
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If You Can Only Do One Thing With Social Media, Make It This [VIDEO]

If You Can Only Do One Thing With Social Media, Make It This [VIDEO] | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn.

Via Bonnie J Brooks
Marshall Van Fleet's insight:

Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn.

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Rescooped by Marshall Van Fleet from Cloud Testing Experts
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Localization Testing

Localization Testing | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Our localization QA process is designed in a manner to ensure that all components of the translated product/application function as they do in English. Each language has its own set of unique challenges on a number of fronts, so our testing and QA solutions are tailored to ensure all possibilities are addressed. For more details on localization testing services please visit: http://www.linkedin.com/in/localizationtestingqainfotech

Via QA InfoTech
Marshall Van Fleet's insight:

Our localization QA process is designed in a manner to ensure that all components of the translated product/application function as they do in English. Each language has its own set of unique challenges on a number of fronts, so our testing and QA solutions are tailored to ensure all possibilities are addressed. For more details on localization testing services please visit:http://www.linkedin.com/in/localizationtestingqainfotech

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Rescooped by Marshall Van Fleet from Social Media Articles - Social Media Working Group
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LinkedIn Launches Volunteer Marketplace for Nonprofits

LinkedIn Launches Volunteer Marketplace for Nonprofits | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

To help nonprofits recruit qualified volunteers and to assist individuals eager to volunteer with nonprofits, LinkedIn has launched a Volunteer Marketplace where nonprofits can post volunteer opportunities and LinkedIn members can search for volunteer opportunities in their local communities. 


Via Valerie Hawkins, Library, American Library Association
Marshall Van Fleet's insight:

To help nonprofits recruit qualified volunteers and to assist individuals eager to volunteer with nonprofits, LinkedIn has launched a Volunteer Marketplace where nonprofits can post volunteer opportunities and LinkedIn members can search for volunteer opportunities in their local communities. 

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Rescooped by Marshall Van Fleet from Social Media Marketing Know-How
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Social Media Today: Facebook Leads, Reddit Censors, LinkedIn Changes - CBS Local

Social Media Today: Facebook Leads, Reddit Censors, LinkedIn Changes - CBS Local | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it
Social Media Today: Facebook Leads, Reddit Censors, LinkedIn Changes
CBS Local
Social discovery and sharing platform Shareaholic has released its first quarter report on social media referral traffic and Facebook topped the list.

Via Hannah Kramer
Marshall Van Fleet's insight:

Social Media Today: Facebook Leads, Reddit Censors, LinkedIn Changes
CBS Local
Social discovery and sharing platform Shareaholic has released its first quarter report on social media referral traffic and Facebook topped the list.

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Rescooped by Marshall Van Fleet from Facebook Marketing for Local Business
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4 Creative Ways to Reward Your Facebook Fans - Local Marketing Tucson

4 Creative Ways to Reward Your Facebook Fans - Local Marketing Tucson | Local Small Business Marketing and Sales Strategies, Tactics, and Initiatives | Scoop.it

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.


Via Chris Allan
Marshall Van Fleet's insight:

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

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