Local SEO Resources
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Local SEO Resources
How-to articles, tools and reference materials for do-it-yourself local search engine optimization (SEO).
Curated by Donna S Duncan
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16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank | LocalVisibilitySystem.com

16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank | LocalVisibilitySystem.com | Local SEO Resources | Scoop.it
Donna S Duncan's insight:

I like this article because it gets your creative juices going. Don't be tempted to take the easy way out and create a bunch of duplicate pages with only location name differences. As Phil (the author) states, if not right away, it will eventually impede your ranking and can be a visitor turn off.

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Peg Corwin's curator insight, July 15, 2013 9:02 PM

Learn....

  • Why you might need city pages
  • Why you need unique city pages
  • 16 ways to make your pages unique
  • Find examples of good city pages
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23 Things That Won’t Hurt Your Local Search Rankings | LocalVisibilitySystem.com

23 Things That Won’t Hurt Your Local Search Rankings | LocalVisibilitySystem.com | Local SEO Resources | Scoop.it
Donna S Duncan's insight:

Worth reading. Although, for example, it's important to ensure you are consistently logging your name, address and phone number on all your local listings, it's perfectly okay if one site decides to publish "street" and another "st.". That's an editorial decision on their part and there's nothing you can do about it anyway. Just make sure you enter it consistently.

 

This post from Phil Rozek will probably answer most of your questions about "is it okay if...".

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The Full List of Google Local Business Listing Crimes | LocalVisibilitySystem.com

The Full List of Google Local Business Listing Crimes | LocalVisibilitySystem.com | Local SEO Resources | Scoop.it
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If you're creating your own Google Local business listing, use this post as a checklist to ensure you're not breaking any rules.

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Content Creation: 3 Steps to Great Marketing Writing

Content Creation: 3 Steps to Great Marketing Writing | Local SEO Resources | Scoop.it
Once you have ideas lined up, how do you transform them into content. Use this simple 3-step writing formula to help you quickly wade in and boost your success with all types of content creation.
Donna S Duncan's insight:

Use this article to help you create a blog post that will grab and hold your reader's attention.

 

Well articulated. Not too long. Not too short. Good tips. Well chosen examples. Highly recommended.

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Local Citations / Business Directories for Specific Ethnicities and Identities (US) | LocalVisibilitySystem.com

Local Citations / Business Directories for Specific Ethnicities and Identities (US) | LocalVisibilitySystem.com | Local SEO Resources | Scoop.it
Donna S Duncan's insight:

Inventory of directories listing US minority-owned businesses or businesses owned by people born in other countries. Great link and citation source. 

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35 Local Link Opportunities You Missed | SEER Interactive

35 Local Link Opportunities You Missed | SEER Interactive | Local SEO Resources | Scoop.it
With local results a solid part of most regular SERPs, it's necessary for most businesses to continue to build more local link opportunities. Below are 35 you
Donna S Duncan's insight:

Creative ideas for where to source local links and/or citations for your business website. Seer Interactive is a very well respected Philadelphia SEO Company headed by Wil Reynolds.

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How to Use Foursquare to Get Reviews for Your Local Business - Search Engine Journal

How to Use Foursquare to Get Reviews for Your Local Business - Search Engine Journal | Local SEO Resources | Scoop.it
Obtaining positive reviews and testimonials is an essential component of a customer acquisition and retention strategy. According to the most recent Local
Donna S Duncan's insight:

Reviews are a tremendous help when it comes to increasing your local business rankings. They also encourage searchers to click-thru to your website and find out more about your business.

 

This brief article explains how you can leverage Foursquare, a social media check-in tool, to get more reviews for your business.

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How to Improve Your Google+ Local Search Rankings

How to Improve Your Google+ Local Search Rankings | Local SEO Resources | Scoop.it
100's of factors determine where your Google+ Local business page ranks in search results.
Donna S Duncan's insight:

A 17-step process that's helpful for figuring out, from a high level, what needs to be done. Also has some little known tips and suggestions. A great place to start!

 

Slide-show format. You can scan through it in 3 minutes or less.

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Part 3: How to Get Your Google Places Listing 100% Complete

Part 3: How to Get Your Google Places Listing 100% Complete | Local SEO Resources | Scoop.it
In our last tutorial, we showed you how to claim or create your google places listing with the basic listing information. Now we’re going to show you how to make that listing 100% COMPLETE according to google’s dashboard.
Donna S Duncan's insight:

An inventory of all the parts of a Google Places listing and what it takes to be 100% complete.

 

Good tips on how to populate each of the sections and their importance as it relates to local rankings.

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In-Depth with Local SEO

Basic-level presentation on Local SEO for O'Reilly Where Conference April 4th, 2012 by Rand Fishkin of SEOmoz
Donna S Duncan's insight:

How to do local SEO presentation from SEOMoz, a respected thought leader in the SEO community.

 

References top notch tools you can use to help you do the work.

 

Pay particular attention to the notes at the bottom of the slides. They're where you'll find the gold nuggets of helpful information.

 

 

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Best Local SEO and Local-Search-Related Articles of 2012 | Local Search Marketing Blog by NGS

Best Local SEO and Local-Search-Related Articles of 2012 | Local Search Marketing Blog by NGS | Local SEO Resources | Scoop.it
A compilation of the best local SEO and local-search-related articles of 2012, including pieces of the most renowned local SEO specialists.
Donna S Duncan's insight:

Very comprehensive. You're likely to find whatever you need in this inventory of the best local SEO and search-related articles from 2012 by Nyagoslav Zhekov of NGS Marketing.

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SEO Blog from BaldyDog

SEO Blog from BaldyDog | Local SEO Resources | Scoop.it
SEO and social Media posts from Baldy Dog Search Strategies
Donna S Duncan's insight:

Identifies two good resources you can use to find local newspapers. Suggests ways you might be able to leverage the paper to provide value and perhaps gain a link or citation for your site.

 

 

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Private Local Citations: Where Can You List Your Business But “Hide” Your Address? | LocalVisibilitySystem.com

Private Local Citations: Where Can You List Your Business But “Hide” Your Address? | LocalVisibilitySystem.com | Local SEO Resources | Scoop.it
Donna S Duncan's insight:

This is a common problem for people who have their offices in their home. Learn your options.

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Geo sitemap generator | Create Geo Sitemap and KML files for FREE!

Geo sitemap generator | Create Geo Sitemap and KML files for FREE! | Local SEO Resources | Scoop.it
Create your geo sitemap and KML files and upload them to Google for FREE! Using the geositemap generator saves you tons of work and money!
Donna S Duncan's insight:

Easy to use tool that does just what it says it does. Once you're done, upload the two files created to your root directory and to Webmaster Tools. It is a clear and definitive way to inform Google of your business location.

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Best Sources for Local Citations by Category (U.S.) | GetListed.org

Donna S Duncan's insight:

A collaborative effort between David Mihm and Whitespark, this is the best place to start looking for category citations.

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How Long Local SEO Takes: the Short Version | LocalVisibilitySystem.com

How Long Local SEO Takes: the Short Version | LocalVisibilitySystem.com | Local SEO Resources | Scoop.it
Donna S Duncan's insight:

This is a succinct summary of how long it will take for you to see results from your local seo efforts given a variety of starting points. From Phil Rosen at local visibility system. Also references his longer blog post that shares even more insight into how long it takes and why.

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hCard Creator

hCard Creator | Local SEO Resources | Scoop.it
Donna S Duncan's insight:

This tool creates code that explicitly tells search engines where your business is located. It is advisable to add it to every page on your website.

 

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Run a Listing Report | Yext

Run a Listing Report | Yext | Local SEO Resources | Scoop.it
Update and sync your business location data everywhere with Yext.
Donna S Duncan's insight:

Run a report to see how visible your business is in the local search ecosystem. Check for inconsistencies. Listings with even slight differences in the address will be viewed as coming from different businesses. Names, phone numbers, and addresses must all be identical.

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Selecting The Most Profitable Categories For Your Local Business Listing - VisOnTheNet

Selecting The Most Profitable Categories For Your Local Business Listing - VisOnTheNet | Local SEO Resources | Scoop.it
The Local Business Listing Category Selection Process The quickest way to determine the difference between a professional local search marketing expert and
Donna S Duncan's insight:

It's not as simple as one might think. Read through these instructions and follow them carefully to make sure you're making the right choices.

 

Also a potential time saver in that you can figure out easily if there's any point in even trying to appear in local search results for your chosen keywords.

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