I assume by now, you've all seen the news that Google has secured ALL searches leading to all their organic search query referrer data to go completely 100% not provided.In fact, I checked this mornin...
And this is an excellent reason for using Local SEO techniques in your online marketing. When creating content on your site and on other websites, because you know your customers and we know the search engines - Local SEO can work for you.
Once again, search engines are used to find a wellness provider. Therefore, SEO and Local SEO are a vital part of all online and online marketing activity. It's not the ONLY thing you should be doing, but it certainly must be done if you want to increase your client base - because your clients are looking for you.
Local SEO services that include manual addition of your business information to directories across the internet, ensuring your Google+ page is optimized, and correcting inaccurate listings as we find them.
This week's stats round-up has a mobile slant, but also covers search, email and our top 100 digital agencies report.
Wellness Rep's insight:
Excellent information regarding mobile site usage by potential customers! Take these to your webmaster today and make sure your mobile site works to bring you customers. Yes, we create mobile sites, so if you're in need of help just give us a call. Otherwise, get to fixing the issues now and increase your foot traffic!
Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links.
Finally! This will be a great help with spammy back linking tactics. Yes, we do websites, too! And if a chiropractor, home care ageny, fitness instructor, massage therapist and/or any other wellness provider has a website, we can update the code/platform and make sure it's working for you.
Content is an absolute necessity - always has been. Local SEO as a strategy takes that into account.
Why You Should “Bing It On” In Your Online Marketing Search Engine Land For many people (online marketers in particular), there is a tendency to forget that Bing even exists — after all, Google is the head honcho.
Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique.
Internet Marketing: Let's Talk Strategy - Dynamic Chiropractic Dynamic Chiropractic At the heart of your chiropractic Internet marketing strategy must be a well-designed website with compelling, original content that offers useful and relevant...
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
The Importance of a Local SEO Strategy [Infographic] Business 2 Community The Importance of a Local SEO Strategy [Infographic] image local seo.png For small brick-and-mortar businesses, it may not be realistic to rank high in search results for...
Wellness Rep's insight:
A good overview that will help the wellness provider understand the types of information we need to help them look good online.
Understanding these online marketing tools can give you a real edge. Since most firms (the Average Growth group) do not realize the power of some of the techniques such as SEO, blogging and website analytics, you may want to focus your energy first on these tools, which can give you a true competitive advantage.
Just as important, you can avoid investing a lot of resources in tools that do not show as much promise, such as banner ads or Facebook. Does that mean you should never use these tools? Not necessarily, but it does suggest how you might prioritize your efforts.