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The Hottest Online Marketing Tactics Used by Experts

The Hottest Online Marketing Tactics Used by Experts | Local SEO for Wellness Providers | Scoop.it
Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique.
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Google Not Provided 100% Of All Organic Search Queries

Google Not Provided 100% Of All Organic Search Queries | Local SEO for Wellness Providers | Scoop.it
I assume by now, you've all seen the news that Google has secured ALL searches leading to all their organic search query referrer data to go completely 100% not provided.In fact, I checked this mornin...

Via Bonnie Burns
Wellness Rep's insight:

And this is an excellent reason for using Local SEO techniques in your online marketing. When creating content on your site and on other websites, because you know your customers and we know the search engines - Local SEO can work for you.

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Bonnie Burns's curator insight, September 24, 2013 10:51 AM

This should make every webmaster, marketer and SEO angry.

Wellness Rep's comment, September 25, 2013 8:32 AM
It makes ours very angry - but not for ranking purposes as much as helping our writers determine how best to write copy for our clients! If we know what people are looking for we can better our content for them.
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77% of Online Health Researchers Start at Search Engines - Business 2 Community

77% of Online Health Researchers Start at Search Engines - Business 2 Community | Local SEO for Wellness Providers | Scoop.it
77% of Online Health Researchers Start at Search Engines ~via B2Community http://t.co/zdgrq2Kp5t
Wellness Rep's insight:

Once again, search engines are used to find a wellness provider. Therefore, SEO and Local SEO are a vital part of all online and online marketing activity. It's not the ONLY thing you should be doing, but it certainly must be done if you want to increase your client base - because your clients are looking for you.

 

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Local SEO Services - Wellness Marketing

Local SEO Services - Wellness Marketing | Local SEO for Wellness Providers | Scoop.it
Local SEO services that include manual addition of your business information to directories across the internet, ensuring your Google+ page is optimized, and correcting inaccurate listings as we find them.
Wellness Rep's insight:

The cost of bad data = lost customers.

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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Local SEO for Wellness Providers | Scoop.it
This week's stats round-up has a mobile slant, but also covers search, email and our top 100 digital agencies report.
Wellness Rep's insight:

Excellent information regarding mobile site usage by potential customers! Take these to your webmaster today and make sure your mobile site works to bring you customers. Yes, we create mobile sites, so if you're in need of help just give us a call. Otherwise, get to fixing the issues now and increase your foot traffic!

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Google Changes Ranking Advice, Says Build Quality Sites Not Links

Google Changes Ranking Advice, Says Build Quality Sites Not Links | Local SEO for Wellness Providers | Scoop.it

Google has quietly updated the rankings article within the Google Webmaster Help documentation. The change is to keep Google consistent with their general change in messaging that content is what webmasters should focus on, not links.


Via Pedro Da Silva
Wellness Rep's insight:

Finally! This will be a great help with spammy back linking tactics. Yes, we do websites, too! And if a chiropractor, home care ageny, fitness instructor, massage therapist and/or any other wellness provider has a website, we can update the code/platform and make sure it's working for you.

 

Content is an absolute necessity - always has been. Local SEO as a strategy takes that into account.

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Why You Should “Bing It On” In Your Online Marketing - Search Engine Land

Why You Should “Bing It On” In Your Online Marketing - Search Engine Land | Local SEO for Wellness Providers | Scoop.it
Why You Should “Bing It On” In Your Online Marketing
Search Engine Land
For many people (online marketers in particular), there is a tendency to forget that Bing even exists — after all, Google is the head honcho.
Wellness Rep's insight:

Ignore Bing and you ignore potential customers.

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The Hottest Online Marketing Tactics Used by Experts

The Hottest Online Marketing Tactics Used by Experts | Local SEO for Wellness Providers | Scoop.it
Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique.
more...
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Internet Marketing: Let's Talk Strategy - Dynamic Chiropractic - Dynamic Chiropractic

Internet Marketing: Let's Talk Strategy - Dynamic Chiropractic - Dynamic Chiropractic | Local SEO for Wellness Providers | Scoop.it
Internet Marketing: Let's Talk Strategy - Dynamic Chiropractic Dynamic Chiropractic At the heart of your chiropractic Internet marketing strategy must be a well-designed website with compelling, original content that offers useful and relevant...
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Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing

Creating Hero's Journey Websites: Using Storytelling To Improve Your Online Marketing | Local SEO for Wellness Providers | Scoop.it
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers,  

No matter how boring you view this product, it sits within a ‘story arc’ that can always be made interesting to consumers facing the challenges that it solves.


Via malek, Martin (Marty) Smith
Wellness Rep's insight:

Nice outline of how to create compelling content that will resonate with Wellness customers!

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Nick Simonton's curator insight, September 24, 2013 12:42 PM

Old as time, the "Hero's Journey" has guided many in writing screenplays and books. It's the standard story we all know and love -- perhaps injecting some of it into your routine isn't a bad idea.

Martin (Marty) Smith's comment, September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight, September 25, 2013 2:21 AM

Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour

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How To Spot Crappy SEO Pitches You Can Ignore

How To Spot Crappy SEO Pitches You Can Ignore | Local SEO for Wellness Providers | Scoop.it
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers.

Via Bonnie Burns
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Wellness Rep's curator insight, July 17, 2013 8:22 AM

We're an online marketing agency. Been in business since 2008 and doing well for ourselves and our clients. We get emails every day, sometimes 2 and 3 times a day, letting us know how 'their' SEO efforts will get us to #1 Ranking on Google. We're tempted to ask "for what keyword phrase - envelope licking device?

 

Knowing that Matt Cutts receives these same emails should be enough to tell us all - and you in the Wellness Industry - to ignore these unsolicited invitations and contact your own experts to work with.

James Rukas's comment, July 17, 2013 11:52 AM
An important topic for those trying to keep SEO cost down!
James Rukas's curator insight, July 17, 2013 11:53 AM

http://spydummy.com

http://armeddefender.com

 

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Importance of 404 Error Pages | Top 404 Designed Pages

Importance of 404 Error Pages | Top 404 Designed Pages | Local SEO for Wellness Providers | Scoop.it
Everyone believes that mistakes can happen, particularly when dealing with technology. When pages get relocated or eradicated, users are confronted with a

Via Bonnie Burns
Wellness Rep's insight:

First, if you don't know how to customize a 404 page, or know what it is, call us. We can help.

 

Second, make use of every opportunity to tell your visitor that you're available to work with them...even if the website page isn't what they expected.

 

 

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James Cosgrove's curator insight, June 26, 2013 12:50 PM

How you customize your 404 page makes all the difference!

Erin Monigold's curator insight, June 26, 2013 2:55 PM

It is very important to engage the visitor when they land on a 404 error page. Make them want to try again to obtain information from your site.

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Win A Local SEO Package In The Seek and Find Meme Contest

Win A Local SEO Package In The Seek and Find Meme Contest | Local SEO for Wellness Providers | Scoop.it
Enter your best business meme image for a chance to win a Local SEO package valued at $2000!
Wellness Rep's insight:

Enter to win Local SEO services!

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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | Local SEO for Wellness Providers | Scoop.it

Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.


Via Pedro Da Silva
Wellness Rep's insight:

So the question now becomes: is your mobile site a quality one?

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The Importance of a Local SEO Strategy [Infographic] - Business 2 Community

The Importance of a Local SEO Strategy [Infographic] - Business 2 Community | Local SEO for Wellness Providers | Scoop.it
The Importance of a Local SEO Strategy [Infographic] Business 2 Community The Importance of a Local SEO Strategy [Infographic] image local seo.png For small brick-and-mortar businesses, it may not be realistic to rank high in search results for...
Wellness Rep's insight:

A good overview that will help the wellness provider understand the types of information we need to help them look good online.

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Which Online Marketing Tools Lead to Substantial Growth? - Duct Tape Marketing

Which Online Marketing Tools Lead to Substantial Growth? - Duct Tape Marketing | Local SEO for Wellness Providers | Scoop.it

Key excerpt...

 

Understanding these online marketing tools can give you a real edge. Since most firms (the Average Growth group) do not realize the power of some of the techniques such as SEO, blogging and website analytics, you may want to focus your energy first on these tools, which can give you a true competitive advantage.

 

Just as important, you can avoid investing a lot of resources in tools that do not show as much promise, such as banner ads or Facebook. Does that mean you should never use these tools? Not necessarily, but it does suggest how you might prioritize your efforts.

 


Via iNeoMarketing
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iNeoMarketing's curator insight, April 18, 2013 10:39 AM

Great data and insight: you'll want to benchmark yourself against this information, especially the "Experts" (please click through to understand the difference between these groups. Would love to see this differentiated between B2B and B2C.


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