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Local Search Marketing Ideas
Topics of Interest toLocal Businesses and Professional Practices
Curated by Rob Metras
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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | Local Search Marketing Ideas | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.
Rob Metras's insight:

Thanks Geoegina Laudi

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Comparison of Local Review Sites: Where Should You Focus Now? | LocalVisibilitySystem.com

Comparison of Local Review Sites: Where Should You Focus Now? | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

Phil has this picture nailed down. He is my go to guy for \local \visibility

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The 2013 Local Search Ecosystems (and a GetListed Upgrade)

The 2013 Local Search Ecosystems (and a GetListed Upgrade) | Local Search Marketing Ideas | Scoop.it
Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
Rob Metras's insight:

One of the bright lights of Local SEO and his  ecosystemupdated

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Local Search Help for Your Business | LocalVisibilitySystem.com

Local Search Help for Your Business | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Resources for getting visible to customers in Google's local search results (and beyond).
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Successful Content Marketing | Data Driven Business Week

Successful Content Marketing | Data Driven Business Week | Local Search Marketing Ideas | Scoop.it
What gets measured gets managed (Peter Drucker) We've often heard this famous quote by Peter Drucker. And it's true...If we don't set goals and objectives, and
Rob Metras's insight:

What gets measured gets managed!

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The Easiest 12-Step Business Blogging Guide You’ll Ever Read

The Easiest 12-Step Business Blogging Guide You’ll Ever Read | Local Search Marketing Ideas | Scoop.it
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Rob Metras's insight:

Marcus is no theorist. This Apostle of Inbound brought his business back from the brink,rebooted himself, and is the Sales Lion. Well worth reading and implementing for local biz to be a leader

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Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards

Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards | Local Search Marketing Ideas | Scoop.it
In this post, we’re going to look at how to use features beyond the standard reports, including filters, advanced segments, custom reports, and dashboards (and provide some time-saving downloadable samples).
Rob Metras's insight:

In local measuremenbt matters, and its free using Google Analytics So take advantage of the depth of content  by Neil Patel,Jim Sterne  and others.like this to help you

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Google Places Listings Auto-Upgraded To Google+ Pages - Search Engine Roundtable

Google Places Listings Auto-Upgraded To Google+ Pages - Search Engine Roundtable | Local Search Marketing Ideas | Scoop.it
Google Places Listings Auto-Upgraded To Google+ Pages Search Engine Roundtable google+ local places Google has quietly announced in the Google Business Help forums that they have begun automatically upgrading some Google Places listings to the new...
Rob Metras's insight:

Thanks to the talented Linda Buquet

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How to Read Your Website Source Code and Why It’s Important

How to Read Your Website Source Code and Why It’s Important | Local Search Marketing Ideas | Scoop.it
This is a quick guide to show you how to read your own website source code in order to make sure it’s properly SEO-ed and, really, to teach you how to sanity check your SEO efforts.
Rob Metras's insight:

Xray vision you need

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Posts that Phil Rozek wrote | The Super Rad Whitespark Blog

Posts that Phil Rozek wrote | The Super Rad Whitespark Blog | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

The right way to build citations that work by a veteran local search buddy Phil Rozek

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Four Minute SEO For Small Business Owners - The Consultant Killers

Four Minute SEO For Small Business Owners - The Consultant Killers | Local Search Marketing Ideas | Scoop.it
Turn your automated Google results into persuasive hand-crafted messages that attract customers and are loved by Google. SEO for small business owners...
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How to Use Facebook Apps to Promote Your Business | Social ...

How to Use Facebook Apps to Promote Your Business | Social ... | Local Search Marketing Ideas | Scoop.it
Facebook Page: How to use apps to run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support.
Rob Metras's insight:

Wildfire can be a big help from Google

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How to Increase Website Traffic | TrafficGenerationCafe.com

How to Increase Website Traffic | TrafficGenerationCafe.com | Local Search Marketing Ideas | Scoop.it
Looking to increase your profitable web traffic? Get my complete blueprint of all traffic generation sources and go get it. Mind map + video + more.
Rob Metras's insight:

SMB's take note of this coffee date and increase your web traffic

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98% Of Your Paid Ads Are A Colossal Waste of Money

98% Of Your Paid Ads Are A Colossal Waste of Money | Local Search Marketing Ideas | Scoop.it
That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. Learn how to do message match correctly.
Rob Metras's insight:

Oli is a Landing page maestro. Simple thought can imrpove your returns. Get to know him

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Citation Building Guide | Local Search Marketing by NGS

Citation Building Guide | Local Search Marketing by NGS | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

A good source for all local marketers

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Social Now Is the Most Important Search Ranking Factor

Social Now Is the Most Important Search Ranking Factor | Local Search Marketing Ideas | Scoop.it
In a recent in-depth study, seven of the top eight factors associated with high search rankings are social. So, is your content optimized for search and social?

Via Neil Ferree
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Neil Ferree's curator insight, September 7, 2013 1:46 PM

Is Social Shares the New SEO? Is sure seems so!


http://bit.ly/IsSocialSharesTheNewSEO

Randi Thompson's curator insight, September 8, 2013 10:02 AM

Have you heard?  Your social media posts will now get you higher in the search engine results than almost anything!  

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Get On Top Of Social Reports In Google Analytics

Get On Top Of Social Reports In Google Analytics | Local Search Marketing Ideas | Scoop.it
A complete refresher on the changes made to Analytics Social Reports to help you understand and get the most out of the awesome data that is available.
Rob Metras's insight:

Anna is an absolute whiz at GA. You can always learn from her. If you don't measure it doesn't mean squat

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See, Think, Do: A Content, Marketing, Measurement Business Framework

See, Think, Do: A Content, Marketing, Measurement Business Framework | Local Search Marketing Ideas | Scoop.it
Siloed thinking is the primary reason businesses optimize for a local maxima, or fail. Use the See - Think - Do framework to radically evolve your strategy.
Rob Metras's insight:

Food for thought and changing the way you see think and do. 

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Content Repurposing - "Use it up, wear it out"

Content Repurposing - "Use it up, wear it out" | Local Search Marketing Ideas | Scoop.it
The survivors of the great depression have a powerful lesson to teach the marketers of today.  A prominent battle cry that came out of this era was “Use it up, wear it out, make it due, or do without”.   And never has the saying, “you have to milk...
Rob Metras's insight:

via Kelly Benish

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"Will Google Devalue Local Citations?" My Short Answer

"Will Google Devalue Local Citations?" My Short Answer | Local Search Marketing Ideas | Scoop.it
Hendrik Vos of Online Business Builders asked me a great question yesterday: “I wonder how far off 100% is the probability that Google eventually ends up treating all these manufactured citations/ links in the same way they did manufactured...
Rob Metras's insight:

Citation talk from Phil Rozek of the LocalVisibilitySystem.com

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20 Free Keyword Research Tools – Comprehensive Insight

20 Free Keyword Research Tools – Comprehensive Insight | Local Search Marketing Ideas | Scoop.it
Comprehensive list of several the most well known free keyword research tools as well as tips how to use social networks,dictionaries for SEO purposes.
Rob Metras's insight:

Keywords are important not to be ignored, but write for the reader

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5 Ways To Get Way More Results From Link Building Outreach

5 Ways To Get Way More Results From Link Building Outreach | Local Search Marketing Ideas | Scoop.it
If you’ve heard me talk, you know that I’m ridiculously passionate about link building that, ahem, works. I mean, getting a couple links out of a campaign is nice. After all, a link is a link.
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Timeless Content Marketing Lessons from the World's Fastest Growing Online Publication

Timeless Content Marketing Lessons from the World's Fastest Growing Online Publication | Local Search Marketing Ideas | Scoop.it
Have you heard of UpWorthy? In mere months, the site has managed to surpass the early record numbers of some of the web’s most trafficked online publications
Rob Metras's insight:

Wise insight from the concise and articulkate Neil Patel

#kissinsights

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Logo Optimization: A Local SEO Stealth Tactic

Logo Optimization: A Local SEO Stealth Tactic | Local Search Marketing Ideas | Scoop.it
When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo.
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