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Local Search Marketing Ideas
Topics of Interest toLocal Businesses and Professional Practices
Curated by Rob Metras
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How Establishing Your Brand’s Presence Can Further Boost Your SEO effort.

How Establishing Your Brand’s Presence Can Further Boost Your SEO effort. | Local Search Marketing Ideas | Scoop.it
Having good On-Page SEO is vital for every website, that's what we preach religiously here at SEOPressor. That's the whole science why SEOPressor is created and(...)
Rob Metras's insight:

Worthwhile product and great advice for Local Marketers

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PRO Tips for Success In Online Advertising - Ver 2.0

Step by Step guide on how to build a success lead generation campaign via online advertising and A/B testing of multiple parameters.
Rob Metras's insight:

Never avoid testing. If you cannot measure it you cannot manage it.

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How Do I Merge My Google + Pages? Usually You Can't, Now What? - Local University

How Do I Merge My Google + Pages? Usually You Can't, Now What? - Local University | Local Search Marketing Ideas | Scoop.it
The question of how to handle the existence of two (or more) G+ Pages for a given local business has become a frequent one. Over the past month, I have gotten 1-2 queries a week asking what should be done.
Rob Metras's insight:

Valuable insight here for local marketer

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ROI from Online Marketing - A simple Approach

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
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Ckeck this out for business success

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SEO for Business Websites: Optimize Your Blog Posts - Business 2 Community

SEO for Business Websites: Optimize Your Blog Posts - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Business 2 Community
SEO for Business Websites: Optimize Your Blog Posts
Business 2 Community
If you missed the first post in our “SEO for Business Websites” series, it is here: Using Authorship to Improve Your Business Website SEO.
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[Infographic] The Secrets of a Killer Blog Post

[Infographic] The Secrets of a Killer Blog Post | Local Search Marketing Ideas | Scoop.it
Our friends at WhoIsHostingThis.com have just produced this fantastic infographic which unveils some of the secrets of creating a killer blog post. It's all about grabbing the reader's attention.
Rob Metras's insight:

One of the great minds of social contrent opines

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10 Surprising Twitter Statistics To Help You Reach More Followers

10 Surprising Twitter Statistics To Help You Reach More Followers | Local Search Marketing Ideas | Scoop.it
Retweet or RT? To hashtag or not? How do you get the most engagement from your Twitter followers? Let's dive right in.
Rob Metras's insight:

Good ideas

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Twitter Drives Traffic via Engagement

Twitter Drives Traffic via Engagement | Local Search Marketing Ideas | Scoop.it
Twitter drives Traffic and can be a useful tool to improve your brand or business visibility. Here are some useful tips
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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | Local Search Marketing Ideas | Scoop.it
Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things
Rob Metras's insight:

Might as well get advice from one of the top conversion experts ion the planet, and a compulsive sharer of value

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Randi Thompson's curator insight, December 4, 2013 6:35 PM

Check this out.  If you want to know how to be found when people search for what you have to offer....

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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Local Search Marketing Ideas | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
Rob Metras's insight:

Useful social stats. Remember Boom  bust and echo by David Foot.

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Randi Thompson's curator insight, November 24, 2013 5:20 PM

What do you think now?

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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | Local Search Marketing Ideas | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.
Rob Metras's insight:

Thanks Geoegina Laudi

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Comparison of Local Review Sites: Where Should You Focus Now? | LocalVisibilitySystem.com

Comparison of Local Review Sites: Where Should You Focus Now? | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

Phil has this picture nailed down. He is my go to guy for \local \visibility

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The 2013 Local Search Ecosystems (and a GetListed Upgrade)

The 2013 Local Search Ecosystems (and a GetListed Upgrade) | Local Search Marketing Ideas | Scoop.it
Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we're excited to announce the release of two data platforms to the roster we display on GetListed.org.
Rob Metras's insight:

One of the bright lights of Local SEO and his  ecosystemupdated

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14 Facebook Marketing Goals for 2014

14 Facebook Marketing Goals for 2014 | Local Search Marketing Ideas | Scoop.it
Are you ready to increase leads and revenue from Facebook in 2014? Start by experimenting with these 14 strategies...
Rob Metras's insight:

Jon is a Facebook experienced practioner worth listening to and worth learning from

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In Content Marketing “You Get What You Give” w/ Merlin Ward | #59 Content Warfare Podcast

In Content Marketing “You Get What You Give” w/ Merlin Ward | #59 Content Warfare Podcast | Local Search Marketing Ideas | Scoop.it
In this week’s episode of the Content Warfare Podcast we’re joined by Merlin Ward, social media strategist and author of You Get What You Give.
Rob Metras's insight:

Oh so true in all forms of local marketing

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Rap Genius plummets in Google results, apologizes for spammy SEO practices - The Verge

Rap Genius plummets in Google results, apologizes for spammy SEO practices - The Verge | Local Search Marketing Ideas | Scoop.it
The Verge
Rap Genius plummets in Google results, apologizes for spammy SEO practices
The Verge
In exchange, the founders promised to use their Twitter and Facebook presence to promote the post, in turn boosting their own Google SEO traffic.
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Hard-to-Ignore Reasons Why You Should Complement SEO with PPC ... - Business 2 Community

Hard-to-Ignore Reasons Why You Should Complement SEO with PPC ... - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Hard-to-Ignore Reasons Why You Should Complement SEO with PPC ...
Rob Metras's insight:

We can always help

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Forget Google, Are You Ranked #1 in Your Street? - The Consultant Killers

Forget Google, Are You Ranked #1 in Your Street? - The Consultant Killers | Local Search Marketing Ideas | Scoop.it

With all the current focus on Google rankings and SEO, has the physical presence of your business been a little forgotten? Has your business address simply become the business you work in? This mission is a plea to business owners to re-focus on standing out!

Rob Metras's insight:

Tip of the hat to Dave Gillen

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Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Facebook Ads Glossary: Reference of All Important Terms [Infographic] | Local Search Marketing Ideas | Scoop.it
Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
Rob Metras's insight:

Useful guide from a FB expert

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Social Success Marketing's curator insight, December 17, 2013 5:30 PM

This is a great reference!

Rescooped by Rob Metras from Just Story It Biz Storytelling
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Story as Strategy: How Social Storytelling Creates More Business

Story as Strategy: How Social Storytelling Creates More Business | Local Search Marketing Ideas | Scoop.it
Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.

Via Karen Dietz
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Karen Dietz's curator insight, November 30, 2013 2:34 PM

Here's what I like about this podcast from Social Media Examiner (SME): its focus on storytelling being an overall strategy to generate business growth.


These days growing your business is not just about all the tasks you need to do with a few stories thrown in. For short-term results and long-term success storytelling needs to be front and center. In other words, it is the backbone of your business strategy.


And this podcast shares exactly how and why story as strategy is key. SME interviews Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy World. OK, I'm not crazy about the title -- it reminds me of being in a slug fest -- but I get the message about the importance of storytelling.


About half-way through the interview/blog post he shares why storytelling is important. And then goes into the notion of micro-content plus how to use story effectively to drive conversions and sales.


I know you'll enjoy the podcast and reading the synopsis in the blog post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 3, 2013 10:46 AM

Interesting review from Karen Dietz. We all like to share human experience in storytelling

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Local SEO for Small Business- You Need to Know This

Local SEO for Small Business- You Need to Know This | Local Search Marketing Ideas | Scoop.it
Local SEO Guide for Small Business helps you understand the maze that Local SEO is. You need to know this for local visibility
Rob Metras's insight:

Useful guide for small business

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Randi Thompson's curator insight, December 5, 2013 6:21 PM

If you have a local business...  you will want to read this.

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How Facebook EdgeRank Works

How Facebook EdgeRank Works | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

Here are some mystery answers

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Top 20 Local Search Ranking Factors: An Illustrated Guide

Top 20 Local Search Ranking Factors: An Illustrated Guide | Local Search Marketing Ideas | Scoop.it
This year's Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each.
Rob Metras's insight:

An excellent teaching moment, that local businesses could all benefit from. Great job Miriam

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98% Of Your Paid Ads Are A Colossal Waste of Money

98% Of Your Paid Ads Are A Colossal Waste of Money | Local Search Marketing Ideas | Scoop.it
That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. Learn how to do message match correctly.
Rob Metras's insight:

Oli is a Landing page maestro. Simple thought can imrpove your returns. Get to know him

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Local Apps That Are Changing Social Networking | Social Media Sun

Local Apps That Are Changing Social Networking | Social Media Sun | Local Search Marketing Ideas | Scoop.it
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