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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Local Search Marketing Ideas | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.

 

There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."

 

The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"

 

If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.

 

So switch the steps, read the article and grab the examples -- they are well worth it.


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Search Engine Maps versus Search Engine Listings

Search Engine Maps versus Search Engine Listings | Local Search Marketing Ideas | Scoop.it
Small Businesses benefit from Company listings in Search Engines Listings and Search Engine Map Listings. There is a big difference between the two. Visit iDriveBiz.com to get your local business listed.
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9 Common Ways To Bork Your Local Rankings In Google

9 Common Ways To Bork Your Local Rankings In Google | Local Search Marketing Ideas | Scoop.it
It’s not surprising that small businesses make mistakes in Google Places when setting up and claiming their profiles. It can be confusing and the guidelines even change over time. So, here’s a list of some common mistakes to avoid.
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8 Tips to Maximize Your Branded Presence in the Google Local Search Results

8 Tips to Maximize Your Branded Presence in the Google Local Search Results | Local Search Marketing Ideas | Scoop.it
With the rollout of the new grey pin local search results, Google has continued to increase the amount of information from your Places page that is visible in (RT @2cre8: 8 Tips to Maximize Your Branded Presence in the Google Local Search Results ...
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Local Search Evolved (Infographic)

Local Search Evolved (Infographic) | Local Search Marketing Ideas | Scoop.it
Local Search Evolved Today, not many companies have a clear understanding of how to use the local search to their advantage.
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The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011

The KISSmetrics Guide to Keyword Research – Part III: 40 Top Keyword Research Posts of 2011 | Local Search Marketing Ideas | Scoop.it
In the first installment of the keyword research series here at KISSmetrics, we took a look at keyword discovery and how to use a combination of several tools to discover new keywords and phrases for your website and content.
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SEO for Dummies for Wordpress « The4thMarketeer

SEO for Dummies for Wordpress « The4thMarketeer | Local Search Marketing Ideas | Scoop.it
SEO for Dummies for Wordpress does exactly what it says on the tin :) (Use this and boost your content up the charts - http://t.co/xvOyhULR...)...
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Search & Social Media Marketing Tips From Chicago's Best Restaurants

Search & Social Media Marketing Tips From Chicago's Best Restaurants | Local Search Marketing Ideas | Scoop.it
I’m going to be visiting the windy city for SES Chicago this week and have been trying to figure out where to explore if I can find some time while I’m (Search & Social Media Marketing Tips From Chicago's Best ...)...
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