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How to Deal with Duplicate Listings on Google Places | Search Engine People | Toronto

How to Deal with Duplicate Listings on Google Places | Search Engine People | Toronto | Local Search Marketing Ideas | Scoop.it
The opinions on how to deal with it vary, but the truth is there are different types of duplicates and ...

 

Nyagoslav is a smart SEO guy worth listening to. This has been sharedon Mike Blumenthal's blog via @edmontonSEO Darren Shaw

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TechCrunch | Cowen: Google’s Mobile Ad Revenues Could Surge To $5.8 Billion In 2012

TechCrunch | Cowen: Google’s Mobile Ad Revenues Could Surge To $5.8 Billion In 2012 | Local Search Marketing Ideas | Scoop.it
How much does Google make in advertising from mobile? Cowen analyst Jim Friedland estimates that Google is generating $7 per year from each smartphone (and tablet).
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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Local Search Marketing Ideas | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.

 

Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.

 

This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.

 

I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.


Via Karen Dietz
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Rescooped by Rob Metras from Google+ Local & Local SEO News
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Big List of Local SEO’s To Follow On Google+ Some Thoughts | Nifty Marketing

Big List of Local SEO’s To Follow On Google+ Some Thoughts | Nifty Marketing | Local Search Marketing Ideas | Scoop.it

Here is the list of local search experts that have decided that the traditional Social and Local SEO of old is not enough anymore and are beginning to embrace Google+. I encourage you to join them and realize that in social, seo, and local, the only thing that is constant is change.


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Rob Metras from Google Plus and Social SEO
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You're Not on Google+? Big Mistake.

You're Not on Google+? Big Mistake. | Local Search Marketing Ideas | Scoop.it
Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that.

Via Neil Ferree
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Local-Search-Marketing-Los-Angeles.png (1203x733 pixels)

Local-Search-Marketing-Los-Angeles.png (1203x733 pixels) | Local Search Marketing Ideas | Scoop.it

Great achievement in L.A. area Neil

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More Companies Dialing into Mobile Marketing | RICG

More Companies Dialing into Mobile Marketing | RICG | Local Search Marketing Ideas | Scoop.it
More Companies Dialing into Mobile Marketing: Perhaps as a reflection of the rapid adoption of smartphones and o...
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Mobile Marketing Grows -Locals Take Interest- The Silent Seller

Mobile Marketing Grows -Locals Take Interest- The Silent Seller | Local Search Marketing Ideas | Scoop.it
Mobile Marketing provideds brands and small businesses a new channel for communication that benefits consumers and advertisers.
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Rescooped by Rob Metras from Google Plus and Social SEO
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Why Google Has the Hammer To Make Businesses Use Google+ | Social Media Today

Why Google Has the Hammer To Make Businesses Use Google+ | Social Media Today | Local Search Marketing Ideas | Scoop.it

If Plus gets any sort of real momentum among end-users – and I firmly believe it will – Google’s unique ability to finally tie search and social together in one package will force the hand of business, making Google + the place to be for interaction between companies and their customers. I’m not predicting the death of Facebook (or even Twitter), but smart companies will spend some time making sure they’re focused on how to BE social, and not how to DO social on a particular platform. Because eventually, the tools always change online.


Via The New Company, Neil Ferree
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Tom George's comment, January 3, 2012 9:28 AM
Nice find today Rachel. Yesterday about your post. Did you want to have your youtube video on IB or should I leave the post the way it is?
Rescooped by Rob Metras from Local SEO and Local Search Marketing News
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Your Local SEO Checklist For 2012!

Be a woman or man with a plan for Local in 2012 with these 10 sensible, empowering tips!...

Via Nyagoslav Zhekov
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50 Pages & People Every SEO Should Have In Their Circles | Point ...

50 Pages & People Every SEO Should Have In Their Circles | Point ... | Local Search Marketing Ideas | Scoop.it
Stay updated on all things SEO related on the new Google+ platform by adding the following Google+ pages & people to your circles.
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Rescooped by Rob Metras from Local SEO and Local Search Marketing News
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Search Trumps Social For Local Business Information

Search Trumps Social For Local Business Information | Local Search Marketing Ideas | Scoop.it
The internet and search engines in particular are the top sources for information about local businesses, according to a new survey from the Pew Internet & American Life Foundation. That’s not really a surprise.

Via Nyagoslav Zhekov
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Rescooped by Rob Metras from Google+ Local & Local SEO News
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Best of 2011 in Local SEO and Local SEM

Best of 2011 in Local SEO and Local SEM | Local Search Marketing Ideas | Scoop.it

A collection of the best 2011 articles related to local SEO and local SEM.


Via Linda Buquet :: Catalyst eMarketing
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Rescooped by Rob Metras from Google Plus Business Pages
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How To Post To Your Social Media Accounts From Google+

How To Post To Your Social Media Accounts From Google+ | Local Search Marketing Ideas | Scoop.it
Google+ is here to stay, the launch of Google's Search+ your World feature now means it is critical to make sure that as a marketer you are using Google+ to...

Via Jaana Nyström, Neil Ferree
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Canadian SEO | Local Canadian SEO | Hamilton SEO|CanuckSEO.com

Canadian SEO | Local Canadian SEO | Hamilton SEO|CanuckSEO.com | Local Search Marketing Ideas | Scoop.it
The blog of veteran Hamilton based SEO search engine optimization specialist Jim Rudnick, a specialist with Local and National SEO search programs...
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Using Google Plus to Promote Your Small Business

How to get started in using Google Plus for promoting your business.

Via Chris Towland
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A Peek Under the Hood: How we Manage the SEOmoz Community

A Peek Under the Hood: How we Manage the SEOmoz Community | Local Search Marketing Ideas | Scoop.it

Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community.
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How to Be Your Own Webmaster and Unleash Your Entrepreneurial Spirit Again

How to Be Your Own Webmaster and Unleash Your Entrepreneurial Spirit Again | Local Search Marketing Ideas | Scoop.it
I got an email the other day from a client that made me smile. Here it is: Marcus, Check it out man! I’ve turned my home page from two columns to three columns and now the layout is perfect. I’m getting good at this stuff man!
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What does Google’s social search mean for SEO? We ask the experts.

What does Google’s social search mean for SEO? We ask the experts. | Local Search Marketing Ideas | Scoop.it
A few days ago, Google made an announcement we all knew was coming sooner or later  - heralding the advent of social search. It was only a matter of time before we saw Google+ getting ... (What does Google’s social search mean for SEO?
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Optimize for Local Search in 4 Steps | Business 2 Community

Optimize for Local Search in 4 Steps | Business 2 Community | Local Search Marketing Ideas | Scoop.it
Check out the four steps below for tips on how you can improve your local search rankings in 2012. Step One Review your keywords.
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Rescooped by Rob Metras from Just Story It! Biz Storytelling
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15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger | Local Search Marketing Ideas | Scoop.it
Whether you're a professional copywriter or a business owner, read these 15 copywriting and content marketing blogs if you want to make your writing more effective and earn more money.

 

Well now -- here's a different article than what I typically curate. But once you craft your business stories, you've got to imbed them into your blog, website, other marketing content, and write a bunch of content around them. That's where these 15 copywriting blogs can help you!

 

It's not enough to simply write or tell your business stories.  We all need to get better and smarter and writing not just great stories, but creating compelling copy.

 

I've check out the blogs on this list and will definitely keep up with several of these. Ben Settle's looks great, as does Harrison Amy Copywriting, Men with Pens, Success Works, and Works That Begin With You.  And The Rant looks like it will provide the occasional much needed kick-in-the-pants!

 

I hope these blog writers really help you write great material.

 

Thank you Copyblogger for putting this list together!

...


Via Karen Dietz
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Time For Company Content Curation To Grow Up: Curating Company News | Shel Holtz Blog

Time For Company Content Curation To Grow Up: Curating Company News | Shel Holtz Blog | Local Search Marketing Ideas | Scoop.it

[curated by Giuseppe Mauriello]

Excerpted from article:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to innovate more targeted, results-focused uses.

 

Business takes many of its lessons from how everyone else makes use of social tools. To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

- Identify opportunity:

Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

- Select curators:

Since anybody can curate, the criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

- Monitor conversation:

With the curator in place, it’s time to develop key words and set up a monitoring plan.

 

- Select and comment on the best content:

The heart of curation is, of course, curating. Curators need to cull through the many items peole have posted in order to find the right posts to create an accurate overview of the news.

Moreover, adding context is one more curation chore. When appropriate, adding commentary improves the value of the collection.

 

- Announce and promote the collection:

The time to make the announcement is just after the collection gets rolling, populated with enough content to make it interesting but with still more to come.

Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.

 

[read full interesting article http://qik.im/KTK]


Via Giuseppe Mauriello
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Rescooped by Rob Metras from Just Story It! Biz Storytelling
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Telling Stories. | Clarity and Perspective about Online Marketing

Telling Stories. | Clarity and Perspective about Online Marketing | Local Search Marketing Ideas | Scoop.it

"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."

 

I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.

 

But then the author says, " Truth is, the only story customers want to hear is their own."

 

He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.

 


Via Karen Dietz
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SEO Pricing: 600+ Agencies Share Costs of Services & Pricing ...

SEO Pricing: 600+ Agencies Share Costs of Services & Pricing ... | Local Search Marketing Ideas | Scoop.it
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey ...
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Where To Get Citations For Local SEO

Where To Get Citations For Local SEO | Local Search Marketing Ideas | Scoop.it
If you haven’t heard, local SEO is taking over. More than 20 percent of Google searches are for a local business. That number doubles on mobile devices, and it’s starting to show in the SERPs.

Via Nyagoslav Zhekov
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