Have you ever been a part of a community and wondered, “How does it all happen?” Well today is your lucky day! In the spirit of TAGFEE, I've decided to lift the Moz hood and show you what it takes to manage a large community.
I got an email the other day from a client that made me smile. Here it is: Marcus, Check it out man! I’ve turned my home page from two columns to three columns and now the layout is perfect. I’m getting good at this stuff man!
A few days ago, Google made an announcement we all knew was coming sooner or later - heralding the advent of social search. It was only a matter of time before we saw Google+ getting ... (What does Google’s social search mean for SEO?
Whether you're a professional copywriter or a business owner, read these 15 copywriting and content marketing blogs if you want to make your writing more effective and earn more money.
Well now -- here's a different article than what I typically curate. But once you craft your business stories, you've got to imbed them into your blog, website, other marketing content, and write a bunch of content around them. That's where these 15 copywriting blogs can help you!
It's not enough to simply write or tell your business stories. We all need to get better and smarter and writing not just great stories, but creating compelling copy.
I've check out the blogs on this list and will definitely keep up with several of these. Ben Settle's looks great, as does Harrison Amy Copywriting, Men with Pens, Success Works, and Works That Begin With You. And The Rant looks like it will provide the occasional much needed kick-in-the-pants!
I hope these blog writers really help you write great material.
Thank you Copyblogger for putting this list together!
There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to innovate more targeted, results-focused uses.
Business takes many of its lessons from how everyone else makes use of social tools. To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.
Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
The process would look something like this:
- Identify opportunity:
Any company news is a potential curated collection.
Think about a product launch, or financial events.
- Select curators:
Since anybody can curate, the criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.
- Monitor conversation:
With the curator in place, it’s time to develop key words and set up a monitoring plan.
- Select and comment on the best content:
The heart of curation is, of course, curating. Curators need to cull through the many items peole have posted in order to find the right posts to create an accurate overview of the news.
Moreover, adding context is one more curation chore. When appropriate, adding commentary improves the value of the collection.
- Announce and promote the collection:
The time to make the announcement is just after the collection gets rolling, populated with enough content to make it interesting but with still more to come.
Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.
"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."
I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.
But then the author says, " Truth is, the only story customers want to hear is their own."
He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey ...
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping readers longer.
Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.
This is tough work but I think Urs is on to something here. While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.
I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.
Here is the list of local search experts that have decided that the traditional Social and Local SEO of old is not enough anymore and are beginning to embrace Google+. I encourage you to join them and realize that in social, seo, and local, the only thing that is constant is change.
If Plus gets any sort of real momentum among end-users – and I firmly believe it will – Google’s unique ability to finally tie search and social together in one package will force the hand of business, making Google + the place to be for interaction between companies and their customers. I’m not predicting the death of Facebook (or even Twitter), but smart companies will spend some time making sure they’re focused on how to BE social, and not how to DO social on a particular platform. Because eventually, the tools always change online.
The internet and search engines in particular are the top sources for information about local businesses, according to a new survey from the Pew Internet & American Life Foundation. That’s not really a surprise.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.