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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Local Search Marketing Ideas | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
Rob Metras's insight:

Neil's advice is sage. If you dont engage or captivate you wont grow

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The Science of Storytelling [Infographic] - SocialTimes

The Science of Storytelling [Infographic] - SocialTimes | Local Search Marketing Ideas | Scoop.it
Brands use social for storytelling 88 percent of the time.
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Tweet from @TheSilentSeller

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http://goo.gl/Qlb9C6

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Someone Outranking You With Your Own Content? Use The New Google Scraper Report

Someone Outranking You With Your Own Content? Use The New Google Scraper Report | Local Search Marketing Ideas | Scoop.it
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content.
Rob Metras's insight:

Scrape,scrape...ooh it hurts

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Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages

Facebook Tweaks News Feed to Show Page Posts that Tag Other Pages | Local Search Marketing Ideas | Scoop.it
Facebook today announced a change to the News Feed algorithm that will treat Pages even more like people.
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SEO analytics just got easier on Google+ with Pages Dashboards

SEO analytics just got easier on Google+ with Pages Dashboards | Local Search Marketing Ideas | Scoop.it
Google has just made staying on top of key performance metrics a little bit easier.
Rob Metras's insight:

Just a little sweetener

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Beyond Social: The Benefits To Google+ For Business

Beyond Social: The Benefits To Google+ For Business | Local Search Marketing Ideas | Scoop.it
Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]
Rob Metras's insight:

Great article by Alison Zeringue on importance and benefits of Google + #searchinfluence

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Roberto Cobianchi's curator insight, February 16, 11:35 PM

Riepilogo di tutte le opportunità per sfruttare al massimo Google+ e Google Search.

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The Ultimate Guide To Local Schema

The Ultimate Guide To Local Schema | Local Search Marketing Ideas | Scoop.it
A step-by-step guide to implementing local schema on your website(s)
Rob Metras's insight:

Make sure you can be found and snippets created

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The Ultimate Guide to Lead Generation | Powered by Search

The Ultimate Guide to Lead Generation | Powered by Search | Local Search Marketing Ideas | Scoop.it
The ultimate guide for generating leads and growing your business. Find out why lead generation is crucial and how to craft an irresistible offer.
Rob Metras's insight:

Very helpful guide for busineses  and professional practices needing lead generation skills

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Official Search Engines SEO Guidelines Compilation

All the official SEO related guidelines and recommendations published by Google, Bing and Yandex compiled in one place. Take a look!
Rob Metras's insight:

Valuable compilation thanks to  @Aleyda  at WooRank in Brussels

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Rescooped by Rob Metras from Just Story It Biz Storytelling
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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Local Search Marketing Ideas | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Karen Dietz
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Moya Sayer-Jones's curator insight, January 16, 6:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 7:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 11:27 AM

great points in this slideshow.  click the links to view the associated videos.

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The Best Facebook Advice of 2013 [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies

The Best Facebook Advice of 2013 [Infographic] - SociallyStacked - Everything Social for Small Businesses and Agencies | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

Very helpful guideposts in the form of an infographic

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Google Local Carousels MIA - Are they gone for good?

Google Local Carousels MIA - Are they gone for good? | Local Search Marketing Ideas | Scoop.it
Are Local Carousels on their way out? They are gone today in my browsers. (Note others are not seeing any reduction in carousels). Which raises another
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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Local Search Marketing Ideas | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
Rob Metras's insight:

Neil's advice is sage. If you dont engage or captivate you wont grow

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16 Reasons to Get Reviews on a Diversity of Sites | LocalVisibilitySystem.com

16 Reasons to Get Reviews on a Diversity of Sites | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

This is great advice when asking your client to give you a review. They may not use Yelp but would use another. Not everyome is on Homestars or Angie's list but may be on Google and G+

 

Great stuff Phil;

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Riding the Waves of Social Media - 38 Tips from the Pros #SMMW14 eBook

Riding the Social Media Waves is a conference eBook from Social Media Examiner and TopRank Marketing. It includes 38 tips from top social media experts and s...

Rob Metras's insight:

Thanks to Lee Odden the Marketing Maestro of Minneapolis

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18 Social Media SEO Resources to Improve Your Search Ranking |

18 Social Media SEO Resources to Improve Your Search Ranking | | Local Search Marketing Ideas | Scoop.it
Social Media SEO: Align your social media and SEO efforts through content quality, social sharing, optimized images and Google Authorship.
Rob Metras's insight:

Pretty good 1,2,3....

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How NOT to Structure Your URLs for Local Rankings | LocalVisibilitySystem.com

How NOT to Structure Your URLs for Local Rankings | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

Something to avoid

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17 Sites That Allow Private or Anonymous Reviews of Local Businesses | LocalVisibilitySystem.com

17 Sites That Allow Private or Anonymous Reviews of Local Businesses | LocalVisibilitySystem.com | Local Search Marketing Ideas | Scoop.it
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Ideas from one of the best. Thanks Phil

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Google Wants Content: How To Adjust Your SEO Strategy - Business 2 Community

Google Wants Content: How To Adjust Your SEO Strategy - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

SEO strategy is always an evolving exercise. Content that answers questions is Evergreen

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Local Search: The Essential Consumer-acquisition Strategy - Business 2 Community

Local Search: The Essential Consumer-acquisition Strategy - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Local Search: The Essential Consumer-acquisition Strategy - New research shows that 97 percent or more of consumer... http://t.co/OZdUZfE5mr
Rob Metras's insight:

Interesting research

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Rescooped by Rob Metras from Google+ Local & Local SEO News
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New Google Places Help Docs & Troubleshooter Link

New Google Places Help Docs & Troubleshooter Link | Local Search Marketing Ideas | Scoop.it

Lots more transparency and these new docs have a nice fresh layout. Check out some of the new info we've discovered inside...


Via Linda Buquet :: Catalyst eMarketing
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Celeste Bishop's curator insight, March 8, 5:22 PM

Linda's on the bleeding edge of Google's Local Empire!

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Free educational guides from digitalrelevance

Free educational guides from digitalrelevance | Local Search Marketing Ideas | Scoop.it
Our guides cover technologies worth learning, things to avoid, and guidance about keeping too much of a good thing from turning bad for you.
Rob Metras's insight:

Excellent source on Digital PR and Content marketing..so actionable and helpful  #value  #digitalrelevance

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The Secret Power of the AdWords Search Terms Report

The Secret Power of the AdWords Search Terms Report | Local Search Marketing Ideas | Scoop.it
Smarter AdWords targeting is the key to improving quality score, boosting CTRs and lowering CPC. We show you how to achieve all three goals.
Rob Metras's insight:

Great advice for all to maximize your adwords spend

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Simple Works- Sage Marketing Advice |The Silent Seller |

Simple Works- Sage Marketing Advice |The Silent Seller | | Local Search Marketing Ideas | Scoop.it
Simple Works is a presentation by Danny Brown which helps marketers connect with their customers, influencers and prospects. He wrote Influence Marketing
Rob Metras's insight:

Some excellent advice from Danny Brown, author of Influence Marketing

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Schema Markup for Local Businesses: Hand Google Your Virtual Business Card

Schema Markup for Local Businesses: Hand Google Your Virtual Business Card | Local Search Marketing Ideas | Scoop.it
Learn why and how to use schema mark up to implement a virtual business card for your company on your website.
Rob Metras's insight:

Local U is a great opportunity to learn from some of the best and the brightest Like +MaryBowling +MikeBlumenthal +WillScott and many others.

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