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Rescooped by Rob Metras from Just Story It Biz Storytelling
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Who Do You Want Your Customers to Become? A better biz story

Who Do You Want Your Customers to Become? A better biz story | Local Search Marketing Ideas | Scoop.it
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.

 

Hey folks -- this is a pivotal article about biz storytelling. Why??

 

Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.

 

What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.

 

But there could be more. Way more.

 

Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!

 

Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.

 

When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.

 

Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.

 

And if you need a really great example of a company doing this, then check out this latest Nike video. 

http://www.cbssports.com/olympics/blog/eye-on-olympics/19654085/video-nikes-new-olympics-ad-greatness-is-for-all-of-us ;

 

And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory ;

 

Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.


Via Karen Dietz
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Rescooped by Rob Metras from Just Story It Biz Storytelling
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Storyboarding & UX – part 2: creating your own | Johnny Holland

Storyboarding & UX – part 2: creating your own | Johnny Holland | Local Search Marketing Ideas | Scoop.it
When thinking about storyboarding, most people fixate on their ability — or perceived inability — to draw. What is far more important is working out the point you wish to make with your storyboard, and the actual story that will ...

 

Yes yes yes, one of the best techniques for crafting your business stories is to use storyboarding. But so many people feel intimidated by it.

 

As this how-to article demonstrates, it's not about art.  It's about getting your thoughts down in an easy to use format.

 

The secret to why this works? The job of the storyteller is to feed images to the listener.  Organizing and crafting your story first as a series of images makes telling the story super easy.

 

I often use a deck of 3x5 cards where I draw a stick figure or write a word. Then I can easily re-arrange them as I walk through the story out loud. It works like a charm.

 

And make sure to read Parts 1 and 3 (links are in the article) to get the whole story :)

 

So read this article and master storyboarding techniques. It's easy.  Try it, you'll like it!


Via Karen Dietz
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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Local Search Marketing Ideas | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.

 

There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."

 

The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"

 

If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.

 

So switch the steps, read the article and grab the examples -- they are well worth it.


Via Karen Dietz
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Rescooped by Rob Metras from Just Story It Biz Storytelling
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The Visual Thinking Revolution is Here! Every storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every storyteller is a visual thinker | Local Search Marketing Ideas | Scoop.it

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

 

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

 

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

 

Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

 

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

 

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.


Via Karen Dietz
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Martin (Marty) Smith's comment, February 10, 2012 2:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 6:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
Rescooped by Rob Metras from Just Story It Biz Storytelling
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Telling Stories. | Clarity and Perspective about Online Marketing

Telling Stories. | Clarity and Perspective about Online Marketing | Local Search Marketing Ideas | Scoop.it

"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."

 

I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.

 

But then the author says, " Truth is, the only story customers want to hear is their own."

 

He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.

 


Via Karen Dietz
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