Local Search Marketing Ideas
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Local Search Marketing Ideas
Topics of Interest toLocal Businesses and Professional Practices
Curated by Rob Metras
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Someone Outranking You With Your Own Content? Use The New Google Scraper Report

Someone Outranking You With Your Own Content? Use The New Google Scraper Report | Local Search Marketing Ideas | Scoop.it
One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content.
Rob Metras's insight:

Scrape,scrape...ooh it hurts

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Google Wants Content: How To Adjust Your SEO Strategy - Business 2 Community

Google Wants Content: How To Adjust Your SEO Strategy - Business 2 Community | Local Search Marketing Ideas | Scoop.it
Rob Metras's insight:

SEO strategy is always an evolving exercise. Content that answers questions is Evergreen

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Official Search Engines SEO Guidelines Compilation

All the official SEO related guidelines and recommendations published by Google, Bing and Yandex compiled in one place. Take a look!
Rob Metras's insight:

Valuable compilation thanks to  @Aleyda  at WooRank in Brussels

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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | Local Search Marketing Ideas | Scoop.it
Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things
Rob Metras's insight:

Might as well get advice from one of the top conversion experts ion the planet, and a compulsive sharer of value

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Randi Thompson's curator insight, December 4, 2013 6:35 PM

Check this out.  If you want to know how to be found when people search for what you have to offer....

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The Marketer`s Guide to Google + l Powered by Search

The Marketer`s Guide to Google + l Powered by Search | Local Search Marketing Ideas | Scoop.it
One network that many marketers seem to be neglecting is Google +. As SEOs and marketers, understanding and properly using Google+ will bring you many benefits that Google has integrated into their social networking website.
Rob Metras's insight:

My buddies over at Powered by Search in Toronto have done an excellent job on this. Great job Alex and Dev

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SEO Checklist for Local Small Business Websites

SEO Checklist for Local Small Business Websites | Local Search Marketing Ideas | Scoop.it
Hard to believe, but it's been almost FIVE YEARS since I wrote my original primer for small business SEO basics. Now, the below information is intended to be extremely basic.
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Top 50 Citations Every SMB Should Have

Top 50 Citations Every SMB Should Have | Local Search Marketing Ideas | Scoop.it
Top 50 Citations Every SMB Should Have
and then some


Not all citations are equal.  When it comes to citations the  local algorithm is factoring quality and quantity.
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The “New” SEO Secret Weapon | Copyblogger

The “New” SEO Secret Weapon | Copyblogger | Local Search Marketing Ideas | Scoop.it
What you need to know today to improve your site's search rankings.
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The Local Web [infographic]

The Local Web [infographic] | Local Search Marketing Ideas | Scoop.it

Today’s infographic emphasizes how a localized online presence affects a business’s growth, suggesting that utilizing social media, businesses are able to cultivate greater customer loyalty.


Via Linda Buquet :: Catalyst eMarketing
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18 Social Media SEO Resources to Improve Your Search Ranking |

18 Social Media SEO Resources to Improve Your Search Ranking | | Local Search Marketing Ideas | Scoop.it
Social Media SEO: Align your social media and SEO efforts through content quality, social sharing, optimized images and Google Authorship.
Rob Metras's insight:

Pretty good 1,2,3....

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The Ultimate Guide To Local Schema

The Ultimate Guide To Local Schema | Local Search Marketing Ideas | Scoop.it
A step-by-step guide to implementing local schema on your website(s)
Rob Metras's insight:

Make sure you can be found and snippets created

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New Google Places Help Docs & Troubleshooter Link

New Google Places Help Docs & Troubleshooter Link | Local Search Marketing Ideas | Scoop.it

Lots more transparency and these new docs have a nice fresh layout. Check out some of the new info we've discovered inside...


Via Linda Buquet :: Catalyst eMarketing
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Celeste Bishop's curator insight, March 8, 2014 8:22 PM

Linda's on the bleeding edge of Google's Local Empire!

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21 SEO tips to make your WordPress website a marketing powerhouse - thisismyurl.com

21 SEO tips to make your WordPress website a marketing powerhouse - thisismyurl.com | Local Search Marketing Ideas | Scoop.it
Easy SEO Tip — Val­id­ate Your HTML Webpages are filled with code, they’re pro­grammed in HTML and read by com­puters.
Rob Metras's insight:

Christopher has great experience at making plugins for WordPress and is a trusted guy.

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Hardcore Local SEO Tactics – Driving Online & In-Person Traffic

Hardcore Local SEO Tactics – Driving Online & In-Person Traffic | Local Search Marketing Ideas | Scoop.it
This session offers creative approaches to local SEO and tactics that go beyond blocking and tackling.
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5 Minute SEO Tasks: How to use Google Analytics to find out your website's position in Google

5 Minute SEO Tasks: How to use Google Analytics to find out your website's position in Google | Local Search Marketing Ideas | Scoop.it
If you know where to look the new Google Analytics offer a lot more than just web stats Google Analytics is well know for offering good quality stats about visitors on your website.
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8 Tips For Proper Google Places Optimization | Chase Web Solutions Blog | Raleigh, NC

8 Tips For Proper Google Places Optimization | Chase Web Solutions Blog | Raleigh, NC | Local Search Marketing Ideas | Scoop.it
Not Ranking Locally - These tips can help your google places optimization. Don't get left behind your competition.
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You're Not on Google+? Big Mistake.

You're Not on Google+? Big Mistake. | Local Search Marketing Ideas | Scoop.it
Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that.

Via Neil Ferree
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