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Free educational guides from digitalrelevance

Free educational guides from digitalrelevance | Local Search Marketing Ideas | Scoop.it
Our guides cover technologies worth learning, things to avoid, and guidance about keeping too much of a good thing from turning bad for you.
Rob Metras's insight:

Excellent source on Digital PR and Content marketing..so actionable and helpful  #value  #digitalrelevance

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Rescooped by Rob Metras from Just Story It Biz Storytelling
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Story as Strategy: How Social Storytelling Creates More Business

Story as Strategy: How Social Storytelling Creates More Business | Local Search Marketing Ideas | Scoop.it
Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.

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Karen Dietz's curator insight, November 30, 2013 2:34 PM

Here's what I like about this podcast from Social Media Examiner (SME): its focus on storytelling being an overall strategy to generate business growth.


These days growing your business is not just about all the tasks you need to do with a few stories thrown in. For short-term results and long-term success storytelling needs to be front and center. In other words, it is the backbone of your business strategy.


And this podcast shares exactly how and why story as strategy is key. SME interviews Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook: How to Tell Your Story In A Noisy World. OK, I'm not crazy about the title -- it reminds me of being in a slug fest -- but I get the message about the importance of storytelling.


About half-way through the interview/blog post he shares why storytelling is important. And then goes into the notion of micro-content plus how to use story effectively to drive conversions and sales.


I know you'll enjoy the podcast and reading the synopsis in the blog post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, December 3, 2013 10:46 AM

Interesting review from Karen Dietz. We all like to share human experience in storytelling

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Who Do You Want Your Customers to Become? A better biz story

Who Do You Want Your Customers to Become? A better biz story | Local Search Marketing Ideas | Scoop.it
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.

 

Hey folks -- this is a pivotal article about biz storytelling. Why??

 

Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.

 

What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.

 

But there could be more. Way more.

 

Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!

 

Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.

 

When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.

 

Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.

 

And if you need a really great example of a company doing this, then check out this latest Nike video. 

http://www.cbssports.com/olympics/blog/eye-on-olympics/19654085/video-nikes-new-olympics-ad-greatness-is-for-all-of-us ;

 

And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory ;

 

Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.


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How and Why to Create Smarter Content

How and Why to Create Smarter Content | Local Search Marketing Ideas | Scoop.it
For several years now people like me have been advising you to create educational content as a foundational element of your marketing – and many of you have listened and profited.
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15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger

15 Copywriting and Content Marketing Blogs that Will Make You More Money | Copyblogger | Local Search Marketing Ideas | Scoop.it
Whether you're a professional copywriter or a business owner, read these 15 copywriting and content marketing blogs if you want to make your writing more effective and earn more money.

 

Well now -- here's a different article than what I typically curate. But once you craft your business stories, you've got to imbed them into your blog, website, other marketing content, and write a bunch of content around them. That's where these 15 copywriting blogs can help you!

 

It's not enough to simply write or tell your business stories.  We all need to get better and smarter and writing not just great stories, but creating compelling copy.

 

I've check out the blogs on this list and will definitely keep up with several of these. Ben Settle's looks great, as does Harrison Amy Copywriting, Men with Pens, Success Works, and Works That Begin With You.  And The Rant looks like it will provide the occasional much needed kick-in-the-pants!

 

I hope these blog writers really help you write great material.

 

Thank you Copyblogger for putting this list together!

...


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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Local Search Marketing Ideas | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.

 

There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."

 

The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"

 

If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.

 

So switch the steps, read the article and grab the examples -- they are well worth it.


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Simple Works- Sage Marketing Advice |The Silent Seller |

Simple Works- Sage Marketing Advice |The Silent Seller | | Local Search Marketing Ideas | Scoop.it
Simple Works is a presentation by Danny Brown which helps marketers connect with their customers, influencers and prospects. He wrote Influence Marketing
Rob Metras's insight:

Some excellent advice from Danny Brown, author of Influence Marketing

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Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video

Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video | Local Search Marketing Ideas | Scoop.it


Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.

 

Full list by Kay Tan:

http://www.hongkiat.com/blog/creative-common-music-download/

 

It's a day for tools and here is another great resource for you for when you are creating your digital stories or PowerPoint presentations.

 

Yippee!

 

Thanks to fellow curators Brian Yanish @MarketingHits and Robin Good @RobinGood for finding and sharing this post! I appreciate the sharp eyes :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Robin Good, Brian Yanish - MarketingHits.com, Karen Dietz
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AAEEBL's curator insight, January 20, 2013 9:13 PM

This would be helpful in video-creation and for pulling presentations together.

Mellon Library's curator insight, January 21, 2013 5:54 AM

These Creative Commons links will help you avoid copyright infringement while using music in your presentations for school.

Nedko Aldev's curator insight, May 8, 2013 3:45 AM

add your insight...

 
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Are You Making These 7 Mistakes with Your About Page? | Copyblogger

Are You Making These 7 Mistakes with Your About Page? | Copyblogger | Local Search Marketing Ideas | Scoop.it

About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]

 

Does thinking about it make you stumble and sweat?

 

Have you put it off, because you’re worried it will suck?

 

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

 

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

 

But just because they’re simple doesn’t mean people don’t screw them up.

 

There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

 

Read more: http://www.copyblogger.com/how-to-write-an-about-page/

 

Thank you fellow curator Martin Geysler for finding and sharing this post and writing the review above!


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Telling Stories. | Clarity and Perspective about Online Marketing

Telling Stories. | Clarity and Perspective about Online Marketing | Local Search Marketing Ideas | Scoop.it

"It’s probably too early to select the “catchphrase of 2012,” but as an early front-runner you’d have to go with Storytelling."

 

I love this article because it's straight talk about biz storytelling. My favorite quote from this article is: "In the world of sales, the idea of Storytelling is often little more than a sophisticated way to say 'pitching.' We go to great lengths improve the way we tell our story." Ugghhh.

 

But then the author says, " Truth is, the only story customers want to hear is their own."

 

He then explains more about how businesses need to tell their customers stories and avoid telling the wrong story. It's a great quick read! Enjoy the insights.

 


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