Local Search Marketing Ideas
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18 Social Media SEO Resources to Improve Your Search Ranking |

18 Social Media SEO Resources to Improve Your Search Ranking | | Local Search Marketing Ideas | Scoop.it
Social Media SEO: Align your social media and SEO efforts through content quality, social sharing, optimized images and Google Authorship.
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Pretty good 1,2,3....

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Get On Top Of Social Reports In Google Analytics

Get On Top Of Social Reports In Google Analytics | Local Search Marketing Ideas | Scoop.it
A complete refresher on the changes made to Analytics Social Reports to help you understand and get the most out of the awesome data that is available.
Rob Metras's insight:

Anna is an absolute whiz at GA. You can always learn from her. If you don't measure it doesn't mean squat

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Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards

Going Beyond Standard Reporting with Google Analytics Filters, Segments, Reports, and Dashboards | Local Search Marketing Ideas | Scoop.it
In this post, we’re going to look at how to use features beyond the standard reports, including filters, advanced segments, custom reports, and dashboards (and provide some time-saving downloadable samples).
Rob Metras's insight:

In local measuremenbt matters, and its free using Google Analytics So take advantage of the depth of content  by Neil Patel,Jim Sterne  and others.like this to help you

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5 Minute SEO Tasks: How to use Google Analytics to find out your website's position in Google

5 Minute SEO Tasks: How to use Google Analytics to find out your website's position in Google | Local Search Marketing Ideas | Scoop.it
If you know where to look the new Google Analytics offer a lot more than just web stats Google Analytics is well know for offering good quality stats about visitors on your website.
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Successful Content Marketing | Data Driven Business Week

Successful Content Marketing | Data Driven Business Week | Local Search Marketing Ideas | Scoop.it
What gets measured gets managed (Peter Drucker) We've often heard this famous quote by Peter Drucker. And it's true...If we don't set goals and objectives, and
Rob Metras's insight:

What gets measured gets managed!

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See, Think, Do: A Content, Marketing, Measurement Business Framework

See, Think, Do: A Content, Marketing, Measurement Business Framework | Local Search Marketing Ideas | Scoop.it
Siloed thinking is the primary reason businesses optimize for a local maxima, or fail. Use the See - Think - Do framework to radically evolve your strategy.
Rob Metras's insight:

Food for thought and changing the way you see think and do. 

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Use Analytics to Boost PPC Performance

Use Analytics to Boost PPC Performance | Local Search Marketing Ideas | Scoop.it
There are metrics in Google Analytics that can help you better understand your PPC traffic. Here are some simple metrics to help you boost PPC performance.
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