Follow this protocol to help your content-marketing efforts find the right eyeballs—and vice versa.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Topics of Interest toLocal Businesses and Professional Practices
Curated by
Rob Metras
 Your new post is loading...
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Grow your business with TopRank Online Marketing tips, articles, interviews & how to's on social media, search engine optimization & content marketing.
Rob Metras's insight:
See it and sell it. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Learn why this rumor is false and what it means for your own Facebook page and community management strategy.
Rob Metras's insight:
Thanks @jaybaer Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
eBlast - Blogging Guide
Rob Metras's insight:
Excellent pdf to get for local search marketing Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Between its catchy beat, dancing girls, suggestive lyrics and star's terrific accent, this local auto ad is some seriously good Internet.
Rob Metras's insight:
It takes all kinds in this world. Arlen here knows his shift! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google+ Interactive Posts revolutionize how you use the G+! Learn how to get started with Interactive Posts and download our free Command Center tool.
Rob Metras's insight:
Another arrow in the quiver for marketers Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
We've all googled ourselves, colleagues, clients, candidates and various people that send us random emails. How can you control what others find on the first pa Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Small businesses with limited resources must choose carefully among tactics that attract new customers and those that retain old ones. For many, the best balance of the two can be found through an effective business website or blog. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Everything you need to know about Whitespark's Local Citation Finder. An in-depth and detailed look at an essential local seo tool.
Rob Metras's insight:
Outstanding Guide to the Whitespark Local Citation Finder by Powered by Search's Michael Smith 
Dr. Ron Capps 's curator insight,
April 7, 12:23 PM
Special thanks to Rob Metras @TheSilentSeller for sharing this article explaining the uses of a very powerful tool for optimizing local search results Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Local Search marketing tips get the most relevance and value from your content efforts and local seo tips help like seopressor&citation ebooks by NGS Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Content marketing is a useful lead generation tool for businesses of all sizes as it lets people know what you do,who you are and how knowledgeable you are. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses.
Rob Metras's insight:
If you don't folow this dude you are a missing some valuable content Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Google+ Business Pages: Follow these steps to set up your company page on Google+ and check out these examples of other businesses on Google+.
Rob Metras's insight:
Easy to follow Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Before Penguin 2.0 launches it's important to learn about the different types of Google penalties and what they mean for your website. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If your business has a physical location, you've undoubtedly been told that you need local SEO. But for many business owners, local SEO remains shrouded in Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners.
Rob Metras's insight:
Smart ideas for local businesses 
Steve Charlton's curator insight,
May 9, 9:10 AM
Local businesses need to make sure that they manage their social media, espcially through all of the new changes Facebook have designed into their platform. Given the fact that there are more smartphones now than PCs, Facebook is accessed more from those handheld devices than a PC, that 85% of online searchers make a purchase within 24 hours, businesses need to be cognisant of what is being said, how it is presented and who is seeing it. The technology of marketing is changing by the second, and businesses need to have proper and continual consultation to be properly aligned, updated and addressed to maintain relevence and stay in front of their competition, and more importantly in front of their cunsumers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Last week Bill Slawski wrote about Google's categorization of web pages for use in local search. The patent he writes about is one in a long line of related
Rob Metras's insight:
Dr Maps is the expert. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Because of so many shady link-building practices by SEOs in the past, today,many of these same SEO firms are removing the very links they charged…
Rob Metras's insight:
Bravo Marcus- Straight Talk Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Once again we round up six of the best infographics we've seen this week. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As new businesses are started every day across the U.S., many of those entrepreneurs are grappling with the realities of how to market their ideas,
Rob Metras's insight:
and Lee's book Optimize is a great read also Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Follow 15 detailed steps to build a really high performance landing page for gathering leads. The ultimate lead capture landing page.
Rob Metras's insight:
Oli is the Top Dog in the Yard when it comes to landing pages Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social Signals is continuing to have a major role in social search results Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This is a must read Ryan Hanley : The basic principles of content marketing and SEO are almost too obvious.
Rob Metras's insight:
Another bright light on content marketing Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Food for thought before we write