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Getting ranked in Google is no guarantee. It takes hard work, commitment and planning. And don't forget Bing and Yahoo.
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How To Improve Local SEO with Kris Jones of ReferLocal

What is happening with local SEO?

Local SEO—or LSEO as I like to call it—is evolving quickly. For instance, Google recently began the process of integrating its old local directory product Google Places into Google+ Local. Also, just within the last two weeks or so Google announced the launch of a Google+ Local Dashboard for managing business pages, which provides insights, top search keywords, and easy access to Google’s paid products. So, when you think about it the true late adopters online are small local businesses, which also means they represent the biggest area of growth for Google. As a result, Google has been investing considerable resources and tweaking its algorithm to accommodate local businesses and local searches.

Read more: http://www.searchenginejournal.com/how-to-improve-local-seo-with-kris-jones-of-referlocal/65143/

 

 


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Search 2015 – Default Search Engines and Browsers: Google is Out, Microsoft is In

Search 2015 – Default Search Engines and Browsers: Google is Out, Microsoft is In | #SEO, Content & Inbound Marketing | Scoop.it
Search in 2015 – default search engines in browsers will see a sea change: Google’s out. Click here to see what this means for the world of technology.
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Search Engine Land's Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack

Search Engine Land's Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack | #SEO, Content & Inbound Marketing | Scoop.it
We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014.
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The Role of Content Quality in Bing Ranking | Search Quality Insights

The Role of Content Quality in Bing Ranking | Search Quality Insights | #SEO, Content & Inbound Marketing | Scoop.it
In today’s post we take a look at how the Bing ranking algorithm considers content quality for ranking web documents. There are often many web documents on the web that are relevant for any given user query and an effective ranking algorithm should consider not only relevance but also the authority, utility and presentation of the content in order to provide the best search results. My colleague Michael Basilyan will provide some insights on how Bing algorithms incorporate content quality in order to improve the ranking of o
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Close More Clients With A Quick Local Site Audit

Close More Clients With A Quick Local Site Audit | #SEO, Content & Inbound Marketing | Scoop.it
We all know it -- selling local SEO to clients is tough. After my "simple math" post back in October, I've gotten a ton of questions asking for more detail
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3 Common Challenges Facing All SEO Managers

3 Common Challenges Facing All SEO Managers | #SEO, Content & Inbound Marketing | Scoop.it
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munr
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Just how much of a ranking signal is HTTPS?

Just how much of a ranking signal is HTTPS? | #SEO, Content & Inbound Marketing | Scoop.it
Since Google announced that it is considering HTTPS protocols as a ranking signal, SEOs have speculated on the real impact of having a secure connection to your page.
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Why Google Algorithm Updates Shouldn’t Matter

Why Google Algorithm Updates Shouldn’t Matter | #SEO, Content & Inbound Marketing | Scoop.it

#SEO Google algorithm updates should not receive nearly as much attention as they currently do.

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Finding Local Search Success, Post-Pigeon and Penguin 3.0

Finding Local Search Success, Post-Pigeon and Penguin 3.0 | #SEO, Content & Inbound Marketing | Scoop.it
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do?
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Kevin Spacey on why and how storytelling is key in content marketing

Kevin Spacey on why and how storytelling is key in content marketing | #SEO, Content & Inbound Marketing | Scoop.it
At Content Marketing World 2014, Scripted.com advisor Kevin Spacey gave an inspiring speech about what good storytelling is in content marketing — here’s what the Academy Award winner had to say.
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How Not To Ask For Reviews: A True Story About Local SEO

How Not To Ask For Reviews: A True Story About Local SEO | #SEO, Content & Inbound Marketing | Scoop.it
Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way.
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Reaction: What SEOs Think About Facts & Answers Showing In Google Search Results

Reaction: What SEOs Think About Facts & Answers Showing In Google Search Results | #SEO, Content & Inbound Marketing | Scoop.it
Last week, Google officially rolled out Structured Snippets, the search giant's move to show snippets of relevant data directly in its search results. Acco
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A New Click Through Rate Study For Google Organic Results

A New Click Through Rate Study For Google Organic Results | #SEO, Content & Inbound Marketing | Scoop.it
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google's organic search results. The data was taken from Google
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5 SEO Tactics To Kick-Start The New Year

5 SEO Tactics To Kick-Start The New Year | #SEO, Content & Inbound Marketing | Scoop.it
If you're like most people, you've probably already checked out for the year. Clients are out of the office, you're on vacation, and 2015 contracts have al
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13 Common SEO Mistakes to Avoid

13 Common SEO Mistakes to Avoid | #SEO, Content & Inbound Marketing | Scoop.it
Online marketers spend a lot of time demystifying SEO. As the technology continue to advance, what you might know a year ago may no longer apply today.
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Voice Search & It’s Impact On SEO

Voice Search & It’s Impact On SEO | #SEO, Content & Inbound Marketing | Scoop.it
A great post by Guest blogger Stuart Cooke. It’s Growing… and Fast! There are some signs that the voice search trend is beginning to gain real momentum.
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The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski

The COMPLETE Google Leaked Panda 4.1 Do & Don’t List - Josh Bachynski | #SEO, Content & Inbound Marketing | Scoop.it
Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.
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Glimpses Of The Future: 10 Fringe SEO Predictions For 2015

Glimpses Of The Future: 10 Fringe SEO Predictions For 2015 | #SEO, Content & Inbound Marketing | Scoop.it
It's that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it's Social Media Pred
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20 Ways B2B SEOs Can Leverage Schema.org Markup

20 Ways B2B SEOs Can Leverage Schema.org Markup | #SEO, Content & Inbound Marketing | Scoop.it
Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started.
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10 Stats That Will Impact Your 2015 Content Strategy

10 Stats That Will Impact Your 2015 Content Strategy | #SEO, Content & Inbound Marketing | Scoop.it
One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures from the past year to inform tactics and strategies moving forward.
With that in mind, take a look at 10 stats that will help you create a content strategy that rocks you past the...
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How to Write Compelling Local Business Blog Content

How to Write Compelling Local Business Blog Content | #SEO, Content & Inbound Marketing | Scoop.it
Knowing that you need write compelling local business blog content is a start, but how can you captivate your audience? In 6 steps, you'll be on your way!
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6 Paths to SEO Success in 2015

6 Paths to SEO Success in 2015 | #SEO, Content & Inbound Marketing | Scoop.it
SEO is both static and dynamic: Some things, like great informative content, never go out of style. Other tricks and crafty switch-ups are out of date almo
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Small Business SEO

Small Business SEO | #SEO, Content & Inbound Marketing | Scoop.it
The object of this article on the subject of small business SEO is not to delve into the complexities of search engine optimisation, but more to provide a ‘starter for 10′, for those busi…
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How to Optimize your Website for Local Search - SiteProNews

How to Optimize your Website for Local Search - SiteProNews | #SEO, Content & Inbound Marketing | Scoop.it
As the search engines take "search" to next level, more and more people are beginning to narrow down their searches to their cities or neighborhoods. This
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76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice

76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice | #SEO, Content & Inbound Marketing | Scoop.it
A new report confirms that video is among the top choices for an effective B2B content marketing campaign that drives ROI for 76% of respondents.
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SEO Is No One-Trick Pony

SEO Is No One-Trick Pony | #SEO, Content & Inbound Marketing | Scoop.it
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
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