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Twitter Steps Up Test of Local Tweet Discovery Feature - Mike Isaac ...

Twitter Steps Up Test of Local Tweet Discovery Feature - Mike Isaac ... | local search advertising and marketing | Scoop.it
As AllThingsD first reported in April, Twitter is continuing to test a feature that surfaces nearby tweets based on a user's location.
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Foursquare ad platform banks on small and local business - Technorati

Foursquare ad platform banks on small and local business - Technorati | local search advertising and marketing | Scoop.it
Business Insider Australia
Foursquare ad platform banks on small and local business
Technorati
As social media platforms enter into their online adulthood, they are each looking for ways to monetize their product offering.
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Yelp us: 5 mobile food & drink apps we wish Beaumont used - Beaumont Enterprise (blog)

Yelp us: 5 mobile food & drink apps we wish Beaumont used - Beaumont Enterprise (blog) | local search advertising and marketing | Scoop.it
Yelp us: 5 mobile food & drink apps we wish Beaumont used Beaumont Enterprise (blog) While the neighbor's phone book slowly decays on the porch beside my apartment, it occurs to me that local customers need more than just an address or phone number...
Rakesh Raghuvanshi's insight:
NAP data : That's the start point and not the end so yes if you want a meaningful engagement one needs to move to buy buttons with payment gateway to make the buy button relevant you need to have rich content on product range service and serve it contextually
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Top Five Local SEO Ranking Killers

Top Five Local SEO Ranking Killers | local search advertising and marketing | Scoop.it
These are the top 5 ranking killers for Local sites that we have seen. And any one of them can keep your site from being well ranked. It’s worth the time to have a company ( like us) fix this issue...
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Research shows it's 'word-of-mouth' that rules - Inquirer.net

Research shows it's 'word-of-mouth' that rules - Inquirer.net | local search advertising and marketing | Scoop.it
Inquirer.net Research shows it's 'word-of-mouth' that rules Inquirer.net Nielsen's Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and...
Rakesh Raghuvanshi's insight:

it’s been proven for 2000+ years that word of mouth and experiential- one on one sharing has established a kingdom- (and still growing all over the world)  without army ! Revenue without tax collector and commitment for life so yes when action matches the words spoken will always generate positive word if not negative word of mouth – but one thing is for sure it will generate  word of mouth just that  now it’s being expressed on social circuit  digitally. 

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SINGAPORE PRESS HOLDINGS LIMITED : more Local. more Vocal. more ... - 4-traders (press release)

SINGAPORE PRESS HOLDINGS LIMITED : more Local. more Vocal. more ... - 4-traders (press release) | local search advertising and marketing | Scoop.it
SINGAPORE PRESS HOLDINGS LIMITED : more Local. more Vocal. more ...
Rakesh Raghuvanshi's insight:

Interesting isn’t it even the leading mainline media are pitching themselves in the lingo of online parlance .this only goes to say the growing importance of being vocal at local and social. Niftywindow a platform of choice for Global and National  brands to be vocal at Local social and mobile 

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A simple way to optimize your content for Cross-Channel web Marketing | The SoLoMo Retail

A simple way to optimize your content for Cross-Channel web Marketing | The SoLoMo Retail | local search advertising and marketing | Scoop.it

Since the launch of its first version, on the 29th of June 2007, Apple implicitly pushed to a transformation of the way content must be managed on the web. Content is not anymore accessed by a person on one single computer. When Marketeers create their actions, they now have to communicate to consumers that will see the content on many different devices (smartphone, tablet, laptop, desktop, watch, kindle, etc.). These devices have different screen sizes, some have a keyboard, other not and they are all connected to the web on different kind of networks. All these specifications will impact the experience users may have on their various devices.

Rakesh Raghuvanshi's insight:

omnipresent content is key to driving consumer engagemnt 

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Alternative Ways Of Monetizing Mobile Apps - App Developer Magazine

Alternative Ways Of Monetizing Mobile Apps - App Developer Magazine | local search advertising and marketing | Scoop.it
Alternative Ways Of Monetizing Mobile Apps
App Developer Magazine
Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a ...
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TRENDS - Social-Mobile-LOCAL: “Local” Will Be The Biggest of the Three

TRENDS - Social-Mobile-LOCAL: “Local” Will Be The Biggest of the Three | local search advertising and marketing | Scoop.it
"Well I was born in a small town And I live in a small town Prob'ly die in a small town Oh, those small - communities" — Small Town, John Mellencamp While "Social-Mobile-Local" is certainly an over...

Via Peg Corwin
Rakesh Raghuvanshi's insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. The Future Stars program recognizes early-stage companies from around the world that are focused on developing the next big thing in local digital media and marketing solutions. Our special thanks to the initial set of publishers (AskLaila, Getit, Burrp, Minglebox and others) and 10+ national brand advertisers who believed in our concept and gave us a chance! 

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Peg Corwin's curator insight, August 29, 2013 9:44 AM

First the internet disrupts the yellow pages.

Smartphones accelerate the tend,

Niche local online companies like Open Table offer real value to customers.


Quote:


"The amazing thing about these new local Internet companies is how much value the consumer gets from this data-driven, vertically-integrated experience. Watching your Uber driver approaching your location on GPS forever alters your experience of taxis and limos, while at the same time providing total transparency up and down the value chain, from dispatcher to driver to fleet manager."


Local is huge.


If you like this scoop, please consider a thumbs up or share.





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10 Local Social Networks that Give Your Business a Profitable Local Footprint

10 Local Social Networks that Give Your Business a Profitable Local Footprint | local search advertising and marketing | Scoop.it
Heard the phrase, ‘the world is a small place’? Well, social media has made it even smaller and the six degrees of separation have been reduced to just two or even one, courtesy social networking.
Rakesh Raghuvanshi's insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. 

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CO Everywhere Wants To Fill The Hyper-Local News Gap With Its ...

CO Everywhere Wants To Fill The Hyper-Local News Gap With Its ... | local search advertising and marketing | Scoop.it
CO Everywhere, which is the completely redesigned and rethought version of BlockAvenue, says it wants to fill in the gap between existing hyper-local sites and social media. The service lets you mark an area on a map that ...
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Epic Projection Keyboard and Mouse

Epic Projection Keyboard and Mouse | local search advertising and marketing | Scoop.it

Via Deloste
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Deloste's curator insight, August 26, 2013 6:15 AM

by Celluon

Thibault De Lambilly's curator insight, August 26, 2013 8:32 AM

seems great, but not cheap!

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The Value Of Content To Commerce - Part 1 - Forbes

The Value Of Content To Commerce - Part 1 - Forbes | local search advertising and marketing | Scoop.it
The Value Of Content To Commerce - Part 1
Forbes
That's what Avi Savar asked 13 of today's most admired and forward-thinking marketers when he sat down to write Content To Commerce: Engaging Consumers Across Paid, Owned and Earned Channels.
Rakesh Raghuvanshi's insight:

Content to Commerce is the key word and i think that’s the reason why they have put it as the headline , but when you read further you will notice there is nothing new shared here which has not been said earlier ...Simple but profound . Its Customer first! Engagement is key 

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YouTube paid versus earned media: Which works better on mobile ...

YouTube paid versus earned media: Which works better on mobile ... | local search advertising and marketing | Scoop.it
YouTube paid versus earned media: Which works better on mobile? – Mobile ... At the same time, marketers also need to be putting more muscle into earned media by cranking out their own video content. Please click here to ...
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“Not Provided” World Just the Beginning of a Marketer's Challenge - ClickZ

“Not Provided” World Just the Beginning of a Marketer's Challenge - ClickZ | local search advertising and marketing | Scoop.it
ClickZ “Not Provided” World Just the Beginning of a Marketer's Challenge ClickZ Maybe it's best for all of us in the search marketing world that this data is now being hidden, because with the explosion of social media, video consumption and mobile...
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Pinterest to roll out ads in move seen to draw retailers - domain-B

Pinterest to roll out ads in move seen to draw retailers domain-B The initial tests of ads would be in search results and category feeds, with the format following in the footsteps of other social advertising successes like Facebook and Twitter,...
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The Convergences of Check-in and Check-out – an emerging trend ...

foursquare the mayor but not the king of check-ins This week there have been a number of data points and news items that has reminded me that the check-in.
Rakesh Raghuvanshi's insight:

When brands will start communicating contextually with their customers and start rewarding them for check in and check outs on local+social stores by offering   pleasant surprises  IE: moment a customer checks in and checks out of  Nike showroom  and gets a flat 50% off on Ice-cream  which is next door neighbouring store with a message “J -now we are giving you another sweet reason to start running “ you are not only building a eco system of driving business and rewards for check ins and check outs , or if someone checks in and checks out of say a hotel gets a flat 20% discount on airport drop form radio cab company – potential is enormous 

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Battle of the maps: The 2014 ad game-changer - Mobile Commerce Daily - Columns

Battle of the maps: The 2014 ad game-changer - Mobile Commerce Daily - Columns | local search advertising and marketing | Scoop.it

Of all the widgets and long-forgotten applications on your phone the one with most mobile mindshare is your map app. We have become a mobile society, and in the 2010s, map apps personify our wanderlust. When we open our mobile map, we have intent, direction and purpose. It is vitamin “M”: the ultimate upper and highly 

Rakesh Raghuvanshi's insight:

When a consumer enters “Starbucks” in her browser, she finds links to buy “Starbucks Instant Coffee Bundle” on Amazon.com.

When a consumer enters Starbucks in Google Maps, she finds local Starbucks to get the real deal – or if Tim Hortons is bidding, an ad for a competitively located Timmy’s coffee store. Both these use cases involve path to purchase. One is virtual, the other is proximal.

Google hopes map-based ads will follow the same digital success that Google has had with its search-based ads. Instead of auctioning AdWords at point-of-search, Google auctions ads at point-of-navigation.

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Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in ... - Fort Mills Times

Nielsen: Earned Advertising Remains Most Credible among Consumers; Trust in ...
Rakesh Raghuvanshi's insight:

pull communication is the key  and that is all about beeing contextual to search intent .thus push at your own risk 

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Content Marketing: Defining Paid, Owned and Earned Media ...

Content Marketing: Defining Paid, Owned and Earned Media ... | local search advertising and marketing | Scoop.it
Social Media • Web Design • SEO • Mobile Apps. 888-845- ...
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How Experiential Marketing Has Changed In A Social-Local-Mobile World

How Experiential Marketing Has Changed In A Social-Local-Mobile World | local search advertising and marketing | Scoop.it
Sub Rosas Michael Ventura discusses how the digital world has changed the nature of experiential marketing and how brands should be looking at...
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Three Ways to Use Social Media to Boost Local Search Marketing ...

Three Ways to Use Social Media to Boost Local Search Marketing ... | local search advertising and marketing | Scoop.it
Social media, when used properly, can be very effective in helping to boost your local search engine results. Given the fact that this form of advertising is almost completely free, there is hardly a better way for you to reach your ...
Rakesh Raghuvanshi's insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. The Future Stars program recognizes early-stage companies from around the world that are focused on developing the next big thing in local digital media and marketing solutions. Our special thanks to the initial set of publishers (AskLaila, Getit, Burrp, Minglebox and others) and 10+ national brand advertisers who believed in our concept and gave us a chance!  :- Sujit

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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | local search advertising and marketing | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Via Bonnie Burns
Rakesh Raghuvanshi's insight:

We are excited to be named a LEADING IN LOCAL Future Star by BIA/Kelsey. 

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Jeroen Smid's curator insight, September 2, 2013 1:38 AM

"Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals"


Nice Flowchart. Local SEO isn't a just out of the box Issue that can be done just by some programs.


For Local Seo in Germany's Cities: http://www.mesuonnews.com: Seo Workshop Berlin by a freelance multilingual Seo Trainer

Mark Rudder's curator insight, September 3, 2013 8:49 PM

If you focus on the important ranking factors, your business website will rise in the search engine results.
Don't waste time on things that don't have any benefit.

IM Lounge's comment, September 6, 2013 5:20 AM
Alles over SEO & SEA op het Search Congres (2 oktober, Meervaart Amsterdam). Zie www.searchcongres.nl
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New Local Social Network Site 'Boone Community Network' Launched Last ... - Hcpress

New Local Social Network Site 'Boone Community Network' Launched Last ... - Hcpress | local search advertising and marketing | Scoop.it
New Local Social Network Site 'Boone Community Network' Launched Last ... Hcpress Aug. 28, 2013. The Boone Community Network, a new social network directed at the local community, officially launched to the public last week.
Rakesh Raghuvanshi's insight:
There u go again
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Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More

Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More | local search advertising and marketing | Scoop.it
More cards have come to Google’s predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching.
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