Word on the Street
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Word on the Street
Local marketing news, events and resources
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SME marketing news from the week - Word on the Street

SME marketing news from the week - Word on the Street | Word on the Street | Scoop.it
Catch up on the SME marketing news from the week in Word on the Street.
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8 tips to tailor your blog content for local search

8 tips to tailor your blog content for local search | Word on the Street | Scoop.it
Local businesses often find themselves in an increasingly competitive SEO landscape. To compete online with local franchises and offices of national chains/brands make sure your content is tailored...
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Twitter tips: How do you cope when staff go on holiday?

Twitter tips: How do you cope when staff go on holiday? | Word on the Street | Scoop.it
Twitter followers shared their tips on what to do when key staff are away
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Best & Worst Ways To Influence Local SEO Rankings

Best & Worst Ways To Influence Local SEO Rankings | Word on the Street | Scoop.it
Best & Worst Ways To Influence Local SEO Rankings Search Engine Land David Mihm at Moz, a marketing analytics firm, pulls together the valuable “Local Search Ranking Factors” survey each year to help to demystify local SEO rankings by honing in on...
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Local Discovery Market Continues to Grow by @wonderwall7

Local Discovery Market Continues to Grow by @wonderwall7 | Word on the Street | Scoop.it
As people begin to rely on services and apps to help them navigate the world around them, local discovery is going to get a lot more crucial to search marketers who are wanting their business to be found online.
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Brite London - Optimising your business for online success

Brite London - Optimising your business for online success | Word on the Street | Scoop.it
Media Street Apps presented a session today at Brite London on optimsing your business for online success. You can view the slides here.
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Optimising your business for online success

A presentation for Brite London on Digital Tools for Your Business.
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SEO for Google+ profiles, pages, local, communities & updates

SEO for Google+ profiles, pages, local, communities & updates | Word on the Street | Scoop.it
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords to rank – as well as how Google handles outgoing links.
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Google Maps ads are a big opportunity for local businesses

Google Maps ads are a big opportunity for local businesses | Word on the Street | Scoop.it
The combination of Google Maps and Google ads gives local businesses a tool to reach the customers that matter most. (Marketers can now advertise on #Google Maps. Learn the benefits of advertising on this platform via @pcworld.
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Small Business Advice Week highlighting the importance of SMEs

Small Business Advice Week highlighting the importance of SMEs | Word on the Street | Scoop.it
The countdown to this year's Small Business Advice Week (2nd to the 8th of September) has started.
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Local search ranking factors 2013

Local search ranking factors 2013 | Word on the Street | Scoop.it
David Mihm's Local Search Ranking Factors 2013 was just published at MOZ. In this time of chaotic Google Local changes, you will want to be sure to
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How to avoid the pitfalls of social media marketing

How to avoid the pitfalls of social media marketing | Word on the Street | Scoop.it
Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom
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The key to lululemon’s success – local store marketing (lsm)

The key to lululemon’s success – local store marketing (lsm) | Word on the Street | Scoop.it
Lululemon is a national retailer that has a successful local marketing strategy in place to build stronger connections with their consumers.
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Real Business - 6 key tactics to optimise your business for online success

Real Business - 6 key tactics to optimise your business for online success | Word on the Street | Scoop.it
By optimising your businesses for the online world, you'll be able to generate more footfall and webtraffic for businesses.
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5 ways to localise social media to boost relevance and exposure

5 ways to localise social media to boost relevance and exposure | Word on the Street | Scoop.it
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here's how to ensure businesses with multiple locations can easily be found online and help generate local leads.
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Jubilee Place Mall expansion another sign of recovery

Jubilee Place Mall expansion another sign of recovery | Word on the Street | Scoop.it
The Jubilee Place Mall expansion in Canary Wharf London continues. Six new retail brands are due to open in early November 2013.
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Are UK Retailers Mobile-Ready?

Are UK Retailers Mobile-Ready? | Word on the Street | Scoop.it
While many UK retailers offer mobile apps and sites, there are still a fair number of holdouts. Tablet-optimized sites are especially uncommon, according to research, and companies without these offerings could be losing out on critical sales.
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Request a free local SEO report for your business

Request a free local SEO report for your business | Word on the Street | Scoop.it
Request a free local SEO report for your business. Use the report to build a local SEO campaign for your business. This article provides 4 ways it can help.
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Small business marketing news from the week

Small business marketing news from the week | Word on the Street | Scoop.it
A roundup of small business marketing news including local search rankings, small business SEO and Brite London.
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Small Business SEO Tactics: Risk vs. Security

Small Business SEO Tactics: Risk vs. Security | Word on the Street | Scoop.it
SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's similar to the old SEO, but now there's a greater emphasis on quality and avoiding excessive, large-scale, low-quality SEO tactics.
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Brite London - Optimising your business for online success

Brite London - Optimising your business for online success | Word on the Street | Scoop.it
Media Street Apps presented a session today at Brite London on optimsing your business for online success. You can view the slides here.
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Yelp Reviews: Now written straight from your smartphone

Yelp Reviews: Now written straight from your smartphone | Word on the Street | Scoop.it
Yelp took a big step today that it had previously avoided for years: allowing mobile users to write reviews directly from their mobile devices. ?
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Brite London: Digital Tools to Grow Your Business

Brite London: Digital Tools to Grow Your Business | Word on the Street | Scoop.it
Digital Tools to Grow Your Business
 
Brite London: Ladbroke Grove will be an interactive session all about growing your business with online tools, in partnership with Portobello Business Centre.
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Leads take hold as the primary goal of content marketing

Leads take hold as the primary goal of content marketing | Word on the Street | Scoop.it
This year, as content marketing becomes integral to nearly half of US companies’ marketing efforts, the purposes of the tactic are converging on one key goal: lead generation. This jumped from the No.
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Figures for July show the retail-sector renaissance is continuing

Figures for July show the retail-sector renaissance is continuing | Word on the Street | Scoop.it
The latest Retail Traffic Index (RTI) from Ipsos Retail Performance records a 6.4% increase over June in shoppers entering non-food stores across the UK.
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