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Mobile Ad Revenue Outlook: Local Search Leads the Way

Mobile Ad Revenue Outlook: Local Search Leads the Way | Word on the Street | Scoop.it

Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs.


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How Social Media Influences SEO

How Social Media Influences SEO | Word on the Street | Scoop.it

SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients. 


Read more at: http://www.searchenginejournal.com/approved-need-high-value-links-blend-social-media-and-seo-activities/72689/


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ELISA TANGKEARUNG's curator insight, November 8, 2013 12:09 PM
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Neil Ferree's curator insight, November 12, 2013 12:37 PM
AMARJEET KUMAR SINGH's curator insight, March 8, 2:44 AM

In present time social media is one of the popular way to advertise that the reason you read this article and solve your Social media related query......... 

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Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile

Small Biz Owners Prefer Websites To Social Media, But Are Ignoring Mobile | Word on the Street | Scoop.it
There’s been a lot of talk in the last year or two about small businesses increasingly preferring to use social media, sometimes rather than even having a website.
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'Hummingbird': All About The New Google Algorithm [FAQ]

'Hummingbird': All About The New Google Algorithm [FAQ] | Word on the Street | Scoop.it

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.

 

It’s called “Hummingbird” and below, what we know about it so far.

 

Read More: http://searchengineland.com/google-hummingbird-172816


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Media Street Apps's comment, October 4, 2013 12:18 PM
Anytime
Amal Rafeeq's comment, October 4, 2013 12:22 PM
BTW, Can you Follow my topic - Web Experts?
Thanks :)
Margarita Bojórquez's curator insight, October 20, 2013 9:35 PM

El nuevo algoritmo de búsqueda de Google.

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Are Your Local PPC Ads Really “Local”? - Marketing Land

Are Your Local PPC Ads Really “Local”? - Marketing Land | Word on the Street | Scoop.it
Are Your Local PPC Ads Really “Local”?
Marketing Land
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job.
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SMB Digital Marketing: Some Top Takeaways

SMB Digital Marketing: Some Top Takeaways | Word on the Street | Scoop.it
Thanks very much to all the members of the BIA/Kelsey community who came to the Leading in Local: SMB Digital Marketing conference last week in Austin.
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Google Places for Business vs. Google+ Local

Google Places for Business vs. Google+ Local | Word on the Street | Scoop.it
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and it's left many frustrated.
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The Mobile Local Opportunity, By the Numbers

The Mobile Local Opportunity, By the Numbers | Word on the Street | Scoop.it
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.
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Why Google Wants to Know About Small Websites That Aren't Ranking Well

Why Google Wants to Know About Small Websites That Aren't Ranking Well | Word on the Street | Scoop.it
Do you have a small website that isn't performing as well in Google's search results as you think it should? Google's Matt Cutts is asking small website owners to submit sites and explain why they deserve to outrank other websites on Google.
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Article: UK Consumers Turn to Social Media for Their Online Search Needs

Article: UK Consumers Turn to Social Media for Their Online Search Needs | Word on the Street | Scoop.it
An increasing number of UK internet users are shunning search engines for their content gathering needs in favor of social networks. This is particularly true among younger age groups.
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Rachel Wild's curator insight, August 31, 2013 10:14 AM

Very interesting... although not surprising...!

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Comparing the Google+ and Google Places Page Management Interfaces

Comparing the Google+ and Google Places Page Management Interfaces | Word on the Street | Scoop.it
With an interface and user experience far superior to that of Google+ pages, Google's Places for Business dashboard effectively provides everything a small brick-and-mortar business needs.
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Google’s Recent Webmaster Guideline Changes: What You Need to Know by @sujanpatel

Google’s Recent Webmaster Guideline Changes: What You Need to Know by @sujanpatel | Word on the Street | Scoop.it
The brains at Google are always working to make the web a place where users produce content for each other, not just for web crawlers.
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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Word on the Street | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


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Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Chris Munz's curator insight, October 27, 2013 8:48 PM

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.

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5 New Realities of SEO

5 New Realities of SEO | Word on the Street | Scoop.it

To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.

 

What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.

 Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/

 

 


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PivotPointBrands's curator insight, October 15, 2013 1:54 PM

Search is such a dynamic aspect of online marketing, it seems that it offers 5 new realities every month. These realities are nicely explained and make a lot of sense.

Simon Steed's curator insight, October 15, 2013 5:43 PM

A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.

Srinivas Ramarao's curator insight, October 25, 2013 1:02 PM

Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?

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5 Online Marketing Trends Affecting Small Businesses Beyond 2013 by @pincock

5 Online Marketing Trends Affecting Small Businesses Beyond 2013 by @pincock | Word on the Street | Scoop.it
The last few years have been crazy for small businesses. Five to ten years ago the approach to online marketing was pretty straightforward.
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Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard?

Where Should a New Business Create a Listing: Google+ Page or Google Places for Business Dashboard? | Word on the Street | Scoop.it
Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in places.google.com or start in the Google+ platform?
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60 Simple Ways to Increase Your Twitter Followers - Business 2 Community

60 Simple Ways to Increase Your Twitter Followers - Business 2 Community | Word on the Street | Scoop.it
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SMB Twitter Followers Show Devotion

SMB Twitter Followers Show Devotion | Word on the Street | Scoop.it
Those in the US and UK who choose to follow SMBs on Twitter show a higher incidence of purchasing from the company, according to research.
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Infographic: Local Search Ranking Factors 2013 by @DavidWallace

Infographic: Local Search Ranking Factors 2013 by @DavidWallace | Word on the Street | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.
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Local online marketing checklist

A local online marketing checklist for businesses. With all the different marketing channels available for businesses, this checklist includes some of the key t
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Give your brand a local buzz

Give your brand a local buzz | Word on the Street | Scoop.it
As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
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