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"I’ve Done Social Media and it Doesn’t Work"...
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SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients.
Read more at: http://www.searchenginejournal.com/approved-need-high-value-links-blend-social-media-and-seo-activities/72689/
In present time social media is one of the popular way to advertise that the reason you read this article and solve your Social media related query.........
There’s been a lot of talk in the last year or two about small businesses increasingly preferring to use social media, sometimes rather than even having a website.
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers.
It’s called “Hummingbird” and below, what we know about it so far.
Read More: http://searchengineland.com/google-hummingbird-172816
El nuevo algoritmo de búsqueda de Google.
Are Your Local PPC Ads Really “Local”? Marketing Land Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job.
Thanks very much to all the members of the BIA/Kelsey community who came to the Leading in Local: SMB Digital Marketing conference last week in Austin.
Confused about how Google Places is different from Google+ Local? You aren't alone. Do you need one, both, or neither? Google hasn't made it easy for small, local businesses to understand, and it's left many frustrated.
One of the highest performance-driving factors will be effective location targeting. That's not just geotargeting, but a holistic location strategy, including things like ad copy and tangible calls to action like phone calls and directions.
Do you have a small website that isn't performing as well in Google's search results as you think it should? Google's Matt Cutts is asking small website owners to submit sites and explain why they deserve to outrank other websites on Google.
An increasing number of UK internet users are shunning search engines for their content gathering needs in favor of social networks. This is particularly true among younger age groups.
Very interesting... although not surprising...!
With an interface and user experience far superior to that of Google+ pages, Google's Places for Business dashboard effectively provides everything a small brick-and-mortar business needs.
The brains at Google are always working to make the web a place where users produce content for each other, not just for web crawlers.
Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.
Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.
These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.
Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/
Search is more social
Social is becoming more prominent in search. Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem
I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.
To improve accuracy Google and Bing are attempting to understand what was actually meant by a search and refining results based on semantics.
What this means for website owners is they can no longer count on writing content about a subject, optimizing it and going to work on links to the page. Sure, that stuff will always play a role, but there are other significant factors at play today.
Read More: http://www.ducttapemarketing.com/blog/2013/10/14/new-realities-seo/
A really good insight into the complexities with SEO consultancy and how to understand what you need to concentrate upon to get the most out of any SEO work you undertake.
Yep these are the "new realities of SEO" alright.
Should you really care about SEO any longer? A lot of emphasis is being laid on Social signals and perhaps in a way "drum beat your presence". If linking was a bane to get ranked previously, how is it very different from "drum beating your social presence"?
The last few years have been crazy for small businesses. Five to ten years ago the approach to online marketing was pretty straightforward.
Andrew Forster of of Adster Creative recently asked this great question: If you’re starting out with a brand new business, should you ‘create’ a listing in places.google.com or start in the Google+ platform?
Those in the US and UK who choose to follow SMBs on Twitter show a higher incidence of purchasing from the company, according to research.
Word on the Street rounds up the top local marketing news from the week.
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.
A local online marketing checklist for businesses. With all the different marketing channels available for businesses, this checklist includes some of the key t
As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
How SMBs Benefit From Their Twitter Presence [SURVEY]