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Catch up on the main stories this week in local online marketing.
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At the Google Developer conference keynote this morning in San Francisco one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation.
Google testing some new designs for Google Places search and Google+ Local page layout.
One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city.
In the past few years, there’s been a real transformation in the way people consume information and communicate. Fueled by the mass adoption of social platforms, this transformation in consumer behavior demands that the ways we market also evolve. This is especially true in business-to-business where brands compete in a content-flooded environment with countless information sources to capture buyers' attention.
In case you haven't received the email, here's this week's Word on the Street. A round-up of local marketing news, ideas and resources.
Join us for a free webinar on local search engine marketing. Learn about new tools and tactics to capture more local web searches.
Google has quietly dropped yet another search feature; this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent.
A big opportunity exists for local publishers and media networks to curate and aggregate everything happening in a locality. This is the journalism of inclusion.
Provide the community with the tools to submit news and photos too.
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples and others.
"What is Local SEO? Why is it important? What can it do for my business?" This series will provide you with steps and knowledge you can use to improve the visibility of your business with local traffic.
The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search.
If SEO is dead, social media will be, too, in another five years.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?
Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.
Read More: http://searchengineland.com/the-future-of-seo-157803
More on the impact of Social Media on SEO
A reminder that we'll be hosting a local SEO webinar this week. It's free to attend. Join us.
Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results. This format is clearly targeting mobile and tablet users.
The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
Read More: http://www.searchenginejournal.com/beyond-search-rankings-using-seo-to-improve-site-optimization/62895/
SEO has changed. Have you?
Integration of SEO to social media efforts & promotional activity is key to aligning successful messaging to prospects & leads
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.
Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.
Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710
I'm sorry but facebook in RuNet is less important than Vkontakte
Optimizing For Facebook Graph Search: SEO Meets Social
James Caan: Startups can do the job of raising awareness of their business in-house. All they need to do is put in a bit of time and creativity
Several items of note. 1- Firstly Google has announced in the forums that the new Places for Business Dashboard is now available for NEW users in UK,
Alex Chitu reports Google is testing a new Google Maps interface, possibly to be launched next week at Google I/O. The new interface is a complete and major overhaul of the current Google Maps user interface.
Whether consumers use Google+ as a traditional “social network” isn’t deterring the site’s influence on travel research. As Google+ is further integrated into search results, the network’s content is becoming instrumental to travel marketing.
In today’s complex digital landscape, a solid content strategy won’t see success without three core components: search, social and discovery.
Find Out More: http://www.business2community.com/content-marketing/maximize-content-search-social-syndication-0486146
Great information that you need for a successful website. HamptonsHomes4Sale.com
There are all sorts of free social campaign tools out there, some better than others, some that could/should be used just a bit more.