Local Marketing SEO
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Local Marketing SEO
The latest news, changes and events in the world of Local Search.
Curated by Gary Downey
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Yahoo Search App For iPhone Gets A Bit More "Now" With Personalized Content

Yahoo Search App For iPhone Gets A Bit More "Now" With Personalized Content | Local Marketing SEO | Scoop.it
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FAQ: All About The New Google RankBrain Algorithm

FAQ: All About The New Google RankBrain Algorithm | Local Marketing SEO | Scoop.it
Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it so far.
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Interesting article about the latest algorithm changes from the 800 pound gorilla, King Google.

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Survey: Mobile Dominates Vacation Search Queries

Survey: Mobile Dominates Vacation Search Queries | Local Marketing SEO | Scoop.it
Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000). The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior however. Basically the survey says that travelers rely heavily on search — mobile search in […]
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What Will 2014 Bring For Local Search? 6 Predictions

What Will 2014 Bring For Local Search? 6 Predictions | Local Marketing SEO | Scoop.it
Another year is closing and search marketers are anxiously looking ahead to what is on the horizon for local search in 2014.
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Metadata & You: Best Practices, Benefits & Implementation Made Easy

Metadata & You: Best Practices, Benefits & Implementation Made Easy | Local Marketing SEO | Scoop.it
The benefits of getting the right metadata into your code are many and they go beyond SEO to social media and brand engagement. Here's a look at the major metadata elements, their benefits, how to implement them, and some tools to make it easier.
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How to Create YouTube Videos That Connect With People

How to Create YouTube Videos That Connect With People | Local Marketing SEO | Scoop.it
Here are five different types of videos your customers will want to watch. Follow these simple steps to connect with your audience.
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Operation Clean Air: Clearing Up Misconceptions of Yelp's Review Filter

Operation Clean Air: Clearing Up Misconceptions of Yelp's Review Filter | Local Marketing SEO | Scoop.it
Rumors and theories about Yelp's review filter have led many people astray, thinking that filtered reviews are always fraudulent or otherwise useless.
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The Truth about Call Tracking Numbers and Local Search Placement

The Truth about Call Tracking Numbers and Local Search Placement | Local Marketing SEO | Scoop.it
Gary Downey's insight:

Call tracking numbers. To track or not to track? That is the question.

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MLB stadiums to deploy Apple's iBeacons for fan convenience, interactivity

MLB stadiums to deploy Apple's iBeacons for fan convenience, interactivity | Local Marketing SEO | Scoop.it
In a bid to make the ballpark experience more engaging for fans, Major League Baseball plans to roll out Apple's new iBeacons technology to deliver targeted information and offers based on a fan's location within the park, according to a new report.
Gary Downey's insight:

This is major news for the future of Local Marketing.

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Updates To Old Link Building Practices That Score Wins Today

Updates To Old Link Building Practices That Score Wins Today | Local Marketing SEO | Scoop.it
Everyone is itching for new link building ideas.  Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true.
Gary Downey's insight:

Good insight into the every changing world of link building.

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Patrick Killian's curator insight, February 4, 2014 2:02 AM

Some old practices of link building are still alive and can be use today.

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Give Yourself 5 Stars? Online, It Might Cost You

Give Yourself 5 Stars? Online, It Might Cost You | Local Marketing SEO | Scoop.it
A yearlong investigation by New York regulators has resulted in the most comprehensive crackdown to date on deceptive reviews on the Internet.
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Upgraded Google Places for Business Dashboard Listings Now Allow Managers to be Added

Upgraded Google Places for Business Dashboard Listings Now Allow Managers to be Added | Local Marketing SEO | Scoop.it
One a listing has in the Places Dashboard has been upgraded to G+ Page soical functionality, Google inextricably intertwines the listing with the social Page
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Google Removes the Location Setting?

Google Removes the Location Setting? | Local Marketing SEO | Scoop.it
Off and on for the past two months, the search location setting as been disappearing for many folks only to come back again. Today Johnny Niumata noted it's
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Twitter's SEO traffic grew by 20 in 6 months

Twitter's SEO traffic grew by 20 in 6 months | Local Marketing SEO | Scoop.it
How Twitter organic search traffic grew 20% over 6 months
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Stop Worrying About the New Google Maps; These URL Parameters Are Gold

Stop Worrying About the New Google Maps; These URL Parameters Are Gold | Local Marketing SEO | Scoop.it
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
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Checking In: Our Top Local Search Columns Of 2013

Checking In: Our Top Local Search Columns Of 2013 | Local Marketing SEO | Scoop.it
As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results.
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Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent

Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent | Local Marketing SEO | Scoop.it
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations.
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Patrick Killian's curator insight, February 4, 2014 11:56 PM

Basic Local SEO tactics is very important today.

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Bing SEO Ranking Factors 2013 Study By SearchMetrics

Bing SEO Ranking Factors 2013 Study By SearchMetrics | Local Marketing SEO | Scoop.it
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today.
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How Will Google Hummingbird Impact Links? Here Are 6 Ways

How Will Google Hummingbird Impact Links? Here Are 6 Ways | Local Marketing SEO | Scoop.it
So you have a question you would like answered, and that question is: “How Will Google Hummingbird Impact Links?
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2013 Search Engine Ranking Factors Survey & Correlation Data - Moz

Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.
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A Compilation of Over 300 Keywords & Phrases that Trigger the Local Carousel

A Compilation of Over 300 Keywords & Phrases that Trigger the Local Carousel | Local Marketing SEO | Scoop.it
Gregg Gifford, Adam Dorfman and Dan Leibson have each put together lists of keywords that trigger the new Local Carousel. I noticed that while there was some
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Local Voice Search Wars And The Opportunity For Businesses

Local Voice Search Wars And The Opportunity For Businesses | Local Marketing SEO | Scoop.it
Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local.
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Survey: Quality Of Citations Matters More Than Quantity

Survey: Quality Of Citations Matters More Than Quantity | Local Marketing SEO | Scoop.it
At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level.
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NY State AG Brings Down the Hammer on Fake Reviews (Again)

NY State AG Brings Down the Hammer on Fake Reviews (Again) | Local Marketing SEO | Scoop.it
The NY Times is reporting that the NY State Attorney General will be announcing a crackdown today against 19 NY based companies, both SMBs and "reputation
Gary Downey's insight:

This is serious stuff. Another good reason to always stick with white hat technics when it comes to SEO and online marketing. Trust is the name of the game with SEO.

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