Local Marketing in South Florida
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Rolling out the mobile-friendly update

Rolling out the mobile-friendly update | Local Marketing in South Florida | Scoop.it
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.
Cesar Rodriguez's insight:

For close to 3 years, we have been helping local business owners make their websites "Mobile Friendly". Whereas before we did this just based on the amount of traffic taking place in mobile devices, now it has become incredibly more important. 

 

As of April 21st (latest Google Update), the "Mobile-Friendliness" of a website has become a major factor in the search engine results. Google couldn't have been any clearer than they were with this quote from their article: 

 

" If your site’s pages aren't mobile-friendly, there may be a significant decrease in mobile traffic from Google Search."


Making your website, mobile-friendly, is a quick and painless project when put in the right hands. Most local businesses still have not optimized their websites for mobile use and will now pay the consequence of being buried in the search results. Don't fall victim to this latest update. Instead make it work in your favor and be Ahead of the Game.

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Where Are You On Google – Will The Hummingbird Find You?

Where Are You On Google – Will The Hummingbird Find You? | Local Marketing in South Florida | Scoop.it
A recent post on Google Voice Search was written before all the furore that has recently developed about a new Google algorithm, Hummingbird, that has been operative for just over a month.

Via Thomas Faltin, Delia
Cesar Rodriguez's insight:

Google's latest Humming Bird update will affect 90% of all searches. Google understands the strong trend taking place towards Mobile and natural language search queries. This article outlines some of the developments very nicely. Here is one of my biggest take-aways:


"For local searches, reviews can also be a useful indicator of the good and the bad. Any black marks will certainly keep the corresponding web pages out of the results pages.  This is an aspect you need to work on for good visibility."


In other words, having a 5-star reputation is more important than ever! 

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Will It Blend? - iPad

We've heard that the iPad will change your life, but will it change the way you blend? Tell us what to blend next here: http://www.facebook.com/willitblend C...
Cesar Rodriguez's insight:

Now THIS is how you advertise!! This marketing campaign for the Blendtec Blender has been so successful, it's been going on for 7 years!

 

"Will it blend? That is the question!"

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Rescooped by Cesar Rodriguez from Technology in Business Today
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20 Excellent Business Apps for your Business in 2013

20 Excellent Business Apps for your Business in 2013 | Local Marketing in South Florida | Scoop.it
Although latest trends indicate a growing number of
people are opting to use cloud-based and mobile software,
businesses rely on software that can reside over a variety of platforms.
20 Business

Via TechinBiz
Cesar Rodriguez's insight:

Work smarter, not harder. It's so important to leverage technology to increase productivity and free yourself to focus on what matters most. These are some great applications to help you do just that.

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Daniel Watson's curator insight, June 14, 2013 7:48 PM


Given the limited time most business owners have available, it is not surprising that few businesses, are taking full advantage of all of the business applications that could help them operate more effectively and at lower cost.


Fortunately, there are a number of helpful people in the world, who uncover what is available and explain it succinctly for business owners and managers.


This excellent article, lists 20 applications that you may not be aware of and which may prove useful in your business, and it provides brief details of each application.

Nils Vesk's comment, June 17, 2013 3:21 AM
Being innovative is all about technique. Taking advantage with technology is a good start.
SLASSI SENNOU Said's curator insight, September 29, 2013 1:06 PM

Excellent!

Rescooped by Cesar Rodriguez from Public Relations & Social Media Insight
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How Does Social Media Marketing Attract & Convert Customers?

How Does Social Media Marketing Attract & Convert Customers? | Local Marketing in South Florida | Scoop.it

Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers.... Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends. In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage. As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....


Via Jeff Domansky
Cesar Rodriguez's insight:

Word-of-Mouth is now Digital. It's so important to have well set-up SMM platform.

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Jeff Domansky's curator insight, May 3, 2013 4:21 PM

Good thoughts on how social marketing works and how it can be an important part in your overall marketing strategies.

Mondfee's comment, May 9, 2013 10:44 AM
Ditto that.....thanks from me as well.
Rescooped by Cesar Rodriguez from Web site & Social Media Marketing
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The 2013 Search Engine Marketing Trends from the Experts

The 2013 Search Engine Marketing Trends from the Experts | Local Marketing in South Florida | Scoop.it
Blog post at Go Web Solutions : It's no surprise that marketing online is on the rise.  Today people are researching online before buying offline and most offline purchase[..]

Via GrupoNeo
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Google’s Local Search Algorithm Update: Here’s Your Guide to Pigeon Recovery

Google’s Local Search Algorithm Update: Here’s Your Guide to Pigeon Recovery | Local Marketing in South Florida | Scoop.it
Not long after Yelp accused Google of manipulating its search results to favor it’s own content over that of the latter, the search engine giant updated the local search algorithm to fix the proble…
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5 Basic tips for getting the most out of your Facebook Business page

5 Basic tips for getting the most out of your Facebook Business page | Local Marketing in South Florida | Scoop.it
It's 2013, Facebook has been around for the best part of a decade and has over 1-billion members. Everyone from your grandpa to your high school date is on Facebook and daily there are millions of ...
Cesar Rodriguez's insight:

Facebook business pages are no longer a novelty. A well designed page which is regularly updated and efectively utilised, can and will make a measurable contribution to lead generation for any small to medium sized business.

 

Businesses which have yet to embrace social media, are in a similar position to those who thought the internet was a fad which would not impact their businesses, and they will undoubtedly be late to the party.

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Setting Local Search Marketing Expectations Properly - DigitalJournal.com (press release)

Setting Local Search Marketing Expectations Properly DigitalJournal.com (press release) Many local business owners work with internet marketing firms to enhance their reach through local search marketing.
Cesar Rodriguez's insight:
It's not just about SEO these days. Social Proof and Content Marketing MUST be part of every online marketing plan.
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Local Business May Need to Adjust Online Marketing to Deal with ...

Local Business May Need to Adjust Online Marketing to Deal with ... | Local Marketing in South Florida | Scoop.it
Maine marketing firm, My Local Leads, provides suggestions for dealing with recent changes to Google Maps for local businesses. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization ...
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What Facebook Graph Search Means for Search Engine Optimization Marketing | Business 2 Community

What Facebook Graph Search Means for Search Engine Optimization Marketing | Business 2 Community | Local Marketing in South Florida | Scoop.it
In recent years, local search engine optimization marketing has grown increasingly important, thanks largely to the proliferation of smartphones, tablets, and

Via Thomas Faltin
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Focusing Your Small Business’s Online Marketing on Local Traffic

Focusing Your Small Business’s Online Marketing on Local Traffic | Local Marketing in South Florida | Scoop.it

The first and biggest way that you can target a local audience is to let them know that you are there. Make sure that your location information is clearly displayed on all of your websites and that it is also among the keywords that you use in your online content. One in five Internet searches uses location as one of the parameters, so this alone will be an excellent source of traffic to your website, and from there, to your business. The same applies to your social media marketing, and targeting local consumers with special offers and discounts can be an effective way of attracting new customers.


Via James McArdle
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