If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.
Cesar Rodriguez's insight:
For close to 3 years, we have been helping local business owners make their websites "Mobile Friendly". Whereas before we did this just based on the amount of traffic taking place in mobile devices, now it has become incredibly more important.
As of April 21st (latest Google Update), the "Mobile-Friendliness" of a website has become a major factor in the search engine results. Google couldn't have been any clearer than they were with this quote from their article:
" If your site’s pages aren't mobile-friendly, there may be a significant decrease in mobile traffic from Google Search."
Making your website, mobile-friendly, is a quick and painless project when put in the right hands. Most local businesses still have not optimized their websites for mobile use and will now pay the consequence of being buried in the search results. Don't fall victim to this latest update. Instead make it work in your favor and be Ahead of the Game.
Google's latest Humming Bird update will affect 90% of all searches. Google understands the strong trend taking place towards Mobile and natural language search queries. This article outlines some of the developments very nicely. Here is one of my biggest take-aways:
"For local searches, reviews can also be a useful indicator of the good and the bad. Any black marks will certainly keep the corresponding web pages out of the results pages. This is an aspect you need to work on for good visibility."
In other words, having a 5-star reputation is more important than ever!
Today, the entire business community is aware of the fact that social media marketing (SMM) is a hugely rewarding way to retain existing customers.... Social Media has remarkably altered the way people connect, interact, and share information. Facebook, Twitter, Pinterest, and LinkedIn are the most prominent sites where social interactions constantly take place. SMM may be defined as a method to profitably use social media to build relationships, obtain repeat business, and attract to convert prospects through friends sharing with friends. In short, SMM is word-of-mouth powered publicity leading to enlargement of customer-base. SMM means connecting with customers and prospects where they hang out online and actively participate in conversations about the topics most interesting to them. Remember, there are already ongoing conversations between your customers and prospects and it is up to you to take advantage. As a rule, people like doing business with people they know and transact business with people they trust. Though prospects are available aplenty, successfully connecting with them calls for a well-conceived and meticulously executed strategy....
It's 2013, Facebook has been around for the best part of a decade and has over 1-billion members. Everyone from your grandpa to your high school date is on Facebook and daily there are millions of ...
Cesar Rodriguez's insight:
Facebook business pages are no longer a novelty. A well designed page which is regularly updated and efectively utilised, can and will make a measurable contribution to lead generation for any small to medium sized business.
Businesses which have yet to embrace social media, are in a similar position to those who thought the internet was a fad which would not impact their businesses, and they will undoubtedly be late to the party.
Setting Local Search Marketing Expectations Properly DigitalJournal.com (press release) Many local business owners work with internet marketing firms to enhance their reach through local search marketing.
Cesar Rodriguez's insight:
It's not just about SEO these days. Social Proof and Content Marketing MUST be part of every online marketing plan.
Maine marketing firm, My Local Leads, provides suggestions for dealing with recent changes to Google Maps for local businesses. | Virtual Strategy Magazine is an online publication devoted entirely to virtualization ...
The first and biggest way that you can target a local audience is to let them know that you are there. Make sure that your location information is clearly displayed on all of your websites and that it is also among the keywords that you use in your online content. One in five Internet searches uses location as one of the parameters, so this alone will be an excellent source of traffic to your website, and from there, to your business. The same applies to your social media marketing, and targeting local consumers with special offers and discounts can be an effective way of attracting new customers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.