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Local Marketing Genius
Ingenius Tools And Training For Local Marketers
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6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Local Marketing Genius | Scoop.it
Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers?
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Seven tips to writing for on-camera reading | Business 2 Community

Seven tips to writing for on-camera reading | Business 2 Community | Local Marketing Genius | Scoop.it
Most marketers are already good writers.  They're involved in carefully choosing words and crafting marketing messages all day long.
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Google Changes Make a YouTube Channel a Must for Local Businesses | Search Engine People | Toronto

Google Changes Make a YouTube Channel a Must for Local Businesses | Search Engine People | Toronto | Local Marketing Genius | Scoop.it
Google have recently tweaked their algorithms making YouTube more effective for local businesses - but what should you be doing about it? Read on...!
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Link Building Strategies - The Complete List

Link Building Strategies - The Complete List | Local Marketing Genius | Scoop.it
Brace yourself. This is the most comprehensive list of link building strategies ever created. Think I'm lying?
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You just shared a link. How long will people pay attention?

You just shared a link. How long will people pay attention? | Local Marketing Genius | Scoop.it
How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning...
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Building Links with Video Content

Building Links with Video Content | Local Marketing Genius | Scoop.it
You've finally done it.  You are in possession of the hottest video the internet has ever seen.   It combines the incomprehensibly viral nature of  Rebecca Black's vocals with the undeniable epicness of the latest Game of Thr...
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Could Mobile Video Advertising Help Your Business? | Business 2 Community

Could Mobile Video Advertising Help Your Business? | Business 2 Community | Local Marketing Genius | Scoop.it
Use multiple media platforms. Don’t limit your ad spend to just one platform, look for multiple touches in multiple places, in multiple ways.
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Raising Your Content Curation to the Next Level | Business 2 Community

Raising Your Content Curation to the Next Level | Business 2 Community | Local Marketing Genius | Scoop.it
As companies become media publishers as part of their social media marketing strategy, one topic that always confuses my clients is the topic of content...
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3 Ways Kevin Rose Could Improve Google+

3 Ways Kevin Rose Could Improve Google+ | Local Marketing Genius | Scoop.it
Rick Bakas is the Founder of Bakas Media, a new media relations firm in San Francisco working with brands such as wine.com, ABC's Bachelor Ben Flajnik, British Airways and Portalupi Winery.
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5 Things You Need To Have To Survive Local Search

5 Things You Need To Have To Survive Local Search | Local Marketing Genius | Scoop.it
The landscape of local search can be confusing, especially for small business owners with little or no time to navigate through it.  Local search is different from general organic search in more than a few ways.
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Why You Need Video Now | Business 2 Community

Why You Need Video Now | Business 2 Community | Local Marketing Genius | Scoop.it
Video can be a powerful marketing tool for small and very small businesses. Chances are you’re not doing it yet — most of our clients aren’t either.
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How Much Does SEO Cost? | SEO Pricing (Problems) Explained!

How Much Does SEO Cost? | SEO Pricing (Problems) Explained! | Local Marketing Genius | Scoop.it
“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation.  “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain.
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How to Build a LinkedIn Presence that Generates Leads | Social Media Today

How to Build a LinkedIn Presence that Generates Leads | Social Media Today | Local Marketing Genius | Scoop.it
Have you noticed that LinkedIn tends to be left out of the social media conversation when it comes to lead generation? A Hubspot study recently found LinkedIn lead generation trounced Twitter and Facebook by 277%!
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Mobile Takes It Local: The SoLoMo Revolution

Mobile Takes It Local: The SoLoMo Revolution | Local Marketing Genius | Scoop.it
ADOTAS - The Social, Local, Mobile (SoLoMo) revolution is here.
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Building Awesome Relationships For Links, Likes, and Love

Building Awesome Relationships For Links, Likes, and Love | Local Marketing Genius | Scoop.it
Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.
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Marketing — Get Mobile or Die Stuck: How to Evolve in Revolutionary Times | Business 2 Community

Marketing — Get Mobile or Die Stuck: How to Evolve in Revolutionary Times | Business 2 Community | Local Marketing Genius | Scoop.it
Why mobile? If we look at the raw numbers, there are around 1.3 billion phone lines in the world.
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BIA/Kelsey: Local Advertising Revs to Hit $151.3B By 2016 | Street Fight

BIA/Kelsey: Local Advertising Revs to Hit $151.3B By 2016 | Street Fight | Local Marketing Genius | Scoop.it
The report forecasts total U.S. local advertising revenues at $151.3 billion in 2016, up from $132.8 billion in 2011 — an increase of nearly 14 percent.
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Successful Marketing Starts With Strategic Positioning | Business 2 Community

Successful Marketing Starts With Strategic Positioning | Business 2 Community | Local Marketing Genius | Scoop.it
Famous American landscape photographer, Ansel Adams once said, “The secret to a good photograph is knowing where to stand.” Obviously, Mr.
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How Google's Semantic Search Will Change SEO

How Google's Semantic Search Will Change SEO | Local Marketing Genius | Scoop.it
Google's recent revelation of a semantic approach to search results may mean big changes for search marketers and brands. Here's a look at what's at stake.
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Google rolls out semantic understanding to search results

Google rolls out semantic understanding to search results | Local Marketing Genius | Scoop.it
A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant answers to questions, thereby offering an overall better search experience.
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Matt Cutts: Google Update To Target Overly SEO'ed Web Sites In Upcoming Weeks

Matt Cutts: Google Update To Target Overly SEO'ed Web Sites In Upcoming Weeks | Local Marketing Genius | Scoop.it
Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.
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Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’ | Street Fight

Leonsis: New Local Opportunity ‘Where Social, Video and Mobile Intersect’ | Street Fight | Local Marketing Genius | Scoop.it
In a video interview with BIA/Kelsey, online pioneer, Groupon Vice Chair and ILM East Keynoter noted: “It is a much bigger idea than a simple directory or city guide or newspaper.” The next marketplaces are for “socially astute audiences, he said...
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