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Local Marketing Genius
Ingenius Tools And Training For Local Marketers
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Why Do I Have No Sales? Google Analytics Answers (A Case Study) | Search Engine People | Toronto

Why Do I Have No Sales? Google Analytics Answers (A Case Study) | Search Engine People | Toronto | Local Marketing Genius | Scoop.it
You put time and effort into your marketing. So why are your sales lower than you'd expect? This case study shows how to use Google Analytics to find out.
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Brian Botts's curator insight, June 9, 2013 10:28 AM

Less than 50% of my clients even have an analytic on their site, and if they do, it's on one page or they don't track anything. Good for us I guess:)

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How Does Quora Fit Into Your Online Marketing Strategy? | Search Engine People | Toronto

How Does Quora Fit Into Your Online Marketing Strategy? | Search Engine People | Toronto | Local Marketing Genius | Scoop.it

Quora is a social network that utilizes a question and answer format in order to provide expert advice.

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Microsoft’s New Look Bing Now Open to US Public

Microsoft’s New Look Bing Now Open to US Public | Local Marketing Genius | Scoop.it
Microsoft today rolled out its new look search engine Bing in U.S to mark the beginning of a paradigm change in the world of search engines with Social media.
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Facebook Advertising vs. Google Display Network [Infographic] | WordStream

Facebook Advertising vs. Google Display Network [Infographic] | WordStream | Local Marketing Genius | Scoop.it

How Much Is Facebook Really Worth? Facebook Advertising vs. Google Display Network

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Asking for the Business…Every Employee Should Be Doing This | Business 2 Community

Asking for the Business…Every Employee Should Be Doing This | Business 2 Community | Local Marketing Genius | Scoop.it
Does every employee in your company ask or know how to ask for the business? I challenge you to find out the answer to this question.
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LinkedIn: You’re doing it wrong [Infographic] | memeburn

LinkedIn: You’re doing it wrong [Infographic] | memeburn | Local Marketing Genius | Scoop.it

517 businessmen participated in the survey and according to the results, 94% of them believe that their businesses should be participating actively on LinkedIn.

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Mr. Reader for iPad on the iTunes App Store

Read reviews, get customer ratings, see screenshots, and learn more about Mr. Reader on the App Store. Download Mr. Reader and enjoy it on your iPhone, iPad, and iPod touch.
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Google Alerts: How to Use Them, Why They’re Not Working | Business 2 Community

Google Alerts: How to Use Them, Why They’re Not Working | Business 2 Community | Local Marketing Genius | Scoop.it
Google Alerts are a way to monitor the search results for a given query.
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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Jeffbullas's Blog | Local Marketing Genius | Scoop.it
What do you use as your daily Social Media dashboard every day?Most likely not Twitter.com I am guessing.Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com.
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Why Marketers Should Get to Know Customers' 'Digital Selves'

Why Marketers Should Get to Know Customers' 'Digital Selves' | Local Marketing Genius | Scoop.it
Marketers are underutilizing the large amounts of personal data customers are sharing every day, says Adobe.
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How Online Marketing Videos Can Improve Your Lead Conversion

How Online Marketing Videos Can Improve Your Lead Conversion | Local Marketing Genius | Scoop.it
Still not convinced that you want or need a video marketing campaign for your company?
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Become an Expert at Searching Twitter

Become an Expert at Searching Twitter | Local Marketing Genius | Scoop.it
If you use Twitter regularly, you’ve probably searched hundreds of keywords to find the content in which you’re interested.
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How Inbound Marketing Outperforms PPC the Smart Way | Business 2 Community

How Inbound Marketing Outperforms PPC the Smart Way | Business 2 Community | Local Marketing Genius | Scoop.it
“Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by...
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June 2012 Google Webmaster Report: Penguin 1.1, Panda 3.6, PageRank & Knowledge Graph

It is June and I want to recap the past month of Google webmaster changes. We do this based off the ongoing WebmasterWorld thread as well as our archives of stories on this site.
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Apple Getting into Local Search Bigtime

Apple Getting into Local Search Bigtime | Local Marketing Genius | Scoop.it

Ever since the competitive tensions between Google and Apple began to escalate some have speculated about Apple getting into search to compete with Google.

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Google+ Local, Paid Inclusion, Facebook Ads & More: This Week’s Webby Wonders | WordStream

Google+ Local, Paid Inclusion, Facebook Ads & More: This Week’s Webby Wonders | WordStream | Local Marketing Genius | Scoop.it
What search marketing news did you miss this week? We have you covered with this week's highlights!
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Social Media Companies: A Cheat Sheet [INFOGRAPHIC]

Social Media Companies: A Cheat Sheet [INFOGRAPHIC] | Local Marketing Genius | Scoop.it
So you're new to this whole social media thing. Maybe you're savvy enough to know your Facebook from your Twitter, your Pinterest from your Spotify. But what about Tagged? Xing? Futubra?
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SoLoMo Revolution - Google Places Optimization and Local SEO Blog

Since I live at my desk, I don’t live on my Smart Phone like most people. So I don’t focus on mobile as much as I should. Google Places is largely about mobile and the merge of local, social and mobile is just so radically changing our world. So I want to dip my toe in and start talking mobile a little more.

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The Global Collision of Social, Local and Mobile – Bas van den Beld - #SMXISS - State of Search

The Global Collision of Social, Local and Mobile – Bas van den Beld - #SMXISS - State of Search | Local Marketing Genius | Scoop.it
Our very own Bas van den Beld presented about the global collision of social, local and mobile and it was a great session with loads of interesting facts.
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Personalization – The Ultimate Lead Nurturing Strategy | Business 2 Community

Personalization – The Ultimate Lead Nurturing Strategy | Business 2 Community | Local Marketing Genius | Scoop.it
Last year at the HubSpot User Group Meeting in Boston, Brian Halligan, CEO of HubSpot, shared his vision of the future of lead nurturing—personalization.
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Should You Combine Your Personal and Business Social Media Identities?

Should You Combine Your Personal and Business Social Media Identities? | Local Marketing Genius | Scoop.it
There are a lot of pros and cons to melding your personal brand with your company's on social media. We analyze both sides.
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6 Content Marketing Tips For Google+

6 Content Marketing Tips For Google+ | Local Marketing Genius | Scoop.it
With 170 million users and growing, Google+ has certainly proven that it’s worth the SMB time investment and a content marketing strategy to go with it. But that doesn’t mean small business owners have taken to it like fish to water.
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Google+ is Good for Your Business (Part 1) | CloudTactix

Google+ is Good for Your Business (Part 1) | CloudTactix | Local Marketing Genius | Scoop.it
Google+, the latest Google social media network followed in the steps of Twitter and Facebook when it launched its Business Pages feature recently.
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How Professional B2B Marketers Can Use LinkedIn to Generate Qualified Leads | Optify

How Professional B2B Marketers Can Use LinkedIn to Generate Qualified Leads | Optify | Local Marketing Genius | Scoop.it
When you or your sales agents have finally found a company that has all the characteristics of an ideal client, much of the work has been accomplished.
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The Ultimate Cheat Sheet for Creating Awesome Landing Pages

The Ultimate Cheat Sheet for Creating Awesome Landing Pages | Local Marketing Genius | Scoop.it
Landing pages are an extremely critical component of lead generation in marketing.
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