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Why visitors only read 20% of your web page | Econsultancy

Why visitors only read 20% of your web page | Econsultancy | Local marketing | Scoop.it
Twenty percent? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored!

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 20, 2015 4:42 PM


Writing for an internet audience is very different from authoring physical books. The audiences are different, just like their expectations. On one hand, you have people looking for quick info; on the other, they read to relax. 


If you have a blog and wondering why people do not react to your content, one answer may be that you don't write with the right reader base in mind. 


You could argue that it is simply more difficult to read lots of text on a computer screen. It strains the eyes and therefore makes it far less pleasant than reading something on paper.


But there is another simple reason for people scanning in this way: they are looking for a specific piece of information and they don’t want to read the whole article to find it.


Great article by Jack Simpson!

steve batchelder's curator insight, September 20, 2015 5:12 PM

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Optimizing Your Law Firm Marketing On Google Local - Law Firm Marketing Solutions

Optimizing Your Law Firm Marketing On Google Local - Law Firm Marketing Solutions | Local marketing | Scoop.it
Optimize your law firm's marketing presence by using Google Local and boosting your website empire.
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Duplicate Content Is A Myth. Here Are 9 Cases That Prove It!

Duplicate Content Is A Myth. Here Are 9 Cases That Prove It! | Local marketing | Scoop.it
SEO has changed a lot over the past few years as Google has taken action to crack down on spammy SEO practices. One thing that Google really went after was

Via Cendrine Marrouat - cendrinemarrouat.com
Phil Smith's insight:


For years, we were told that duplicating content was bad for SEO...


When LinkedIn's long-form content launched, it became clear that the penalty had a lot to do with spammy practices. Many publishers reported not being slapped by Google at all.  


If you don't believe me, the examples in this post will change your mind. Among them, you'll find, one of the biggest proponents of duplicate content. It has helped them get on the radar of millions of people.


Brian Lang also suggests a few tips to make syndication work for you. 


Glad to see a post that finally puts the myth to rest! 

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Shelley Costello's curator insight, August 7, 2015 3:39 PM

 

For years, we were told that duplicating content was bad for SEO...

 

When LinkedIn's long-form content launched, it became clear that the penalty had a lot to do with spammy practices. Many publishers reported not being slapped by Google at all.  

 

If you don't believe me, the examples in this post will change your mind. Among them, you'll find, one of the biggest proponents of duplicate content. It has helped them get on the radar of millions of people.

 

Brian Lang also suggests a few tips to make syndication work for you. 

 

Glad to see a post that finally puts the myth to rest! 

Shelley Costello's curator insight, August 10, 2015 9:16 AM

 

For years, we were told that duplicating content was bad for SEO...

 

When LinkedIn's long-form content launched, it became clear that the penalty had a lot to do with spammy practices. Many publishers reported not being slapped by Google at all.  

 

If you don't believe me, the examples in this post will change your mind. Among them, you'll find, one of the biggest proponents of duplicate content. It has helped them get on the radar of millions of people.

 

Brian Lang also suggests a few tips to make syndication work for you. 

 

Glad to see a post that finally puts the myth to rest! 

Antonio Ormachea's curator insight, August 10, 2015 11:57 AM

 

For years, we were told that duplicating content was bad for SEO...

 

When LinkedIn's long-form content launched, it became clear that the penalty had a lot to do with spammy practices. Many publishers reported not being slapped by Google at all.  

 

If you don't believe me, the examples in this post will change your mind. Among them, you'll find, one of the biggest proponents of duplicate content. It has helped them get on the radar of millions of people.

 

Brian Lang also suggests a few tips to make syndication work for you. 

 

Glad to see a post that finally puts the myth to rest! 

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | Local marketing | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
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How Not To Do Local SEO In A Post-Pigeon Era

How Not To Do Local SEO In A Post-Pigeon Era | Local marketing | Scoop.it
Google's Pigeon algorithm update changed the way local SEOs do business -- or at least, it should have. Columnist Neil Patel discusses how we should be breaking old habits and refocusing our local search tactics.
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Ten ways to prove ROI for your small business event

Ten ways to prove ROI for your small business event | Local marketing | Scoop.it
All investments for cash-strapped businesses need to drive a clear strategic goal, which is especially challenging in events where a comprehensive understanding of return on investment can be hard to come by.
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Survey: Small Businesses Want Marketing-Automation Software - AdAge.com

Survey: Small Businesses Want Marketing-Automation Software - AdAge.com | Local marketing | Scoop.it
according to a new report by research firm software advice, 98% of small-business buyers are shopping for marketing automation software for the first time.
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How To Nurture Sales Leads & Build Relationships With LinkedIn

How To Nurture Sales Leads & Build Relationships With LinkedIn | Local marketing | Scoop.it
What is LinkedIn for? We often hear of it referred to as an online CV but in reality it's far more than that. It's an effective sales tool that allows us to build and nurture leads.

Via Noland Hoshino, massimo facchinetti
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Google+ Local Vs Google My Business

Google+ Local Vs Google My Business | Local marketing | Scoop.it
Given the change to Google my Business and are you worried about your existing Google+ Local listing? We cover what's changed and the advantages of the new setup
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Marketing Automation for Small Business - YouTube

This Marketing Automation for Small Business solution is easy to use and fast to deploy. It takes less than 1 hour per day to curate and share high quality a...

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Four things your startup should know before launching a PR campaign

Four things your startup should know before launching a PR campaign | Local marketing | Scoop.it
It’s important to know when to start, the right questions to ask your PR partner and how to come up with a plan that sticks. Here are some common questions we see and advice on how to create a successful PR campaign for any startup.
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Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus | Local marketing | Scoop.it

Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways fo…


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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing | Local marketing | Scoop.it
Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015.
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Is Content Marketing Over Hyped? - Outsourced Marketing Services

Is Content Marketing Over Hyped? - Outsourced Marketing Services | Local marketing | Scoop.it
is content marketing overhyped Is its impact in decline? There are many marketing gurus extolling content marketing virtues but does it deliver more revenue
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How To Select The Best New Product Ideas | B2B marketing mentor

How To Select The Best New Product Ideas | B2B marketing mentor | Local marketing | Scoop.it
What are the key elements of an appropriate new product screening process designed to identify the best new product ideas. We consider the issues.
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Event Planning 101 - Towards A Great ROI

Event Planning 101 - Towards A Great ROI | Local marketing | Scoop.it
Events provide a wonderful opportunity for you to build relationships with your target audience. A great event can pave the way to a successful business.

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Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI | Local marketing | Scoop.it
Columnist Myles Anderson explores insights gleaned from a recent BrightLocal webinar on reviews and reputation management for local business marketers.
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Why We Removed Webinars From Our Content Strategy | Pushing Social

Why We Removed Webinars From Our Content Strategy | Pushing Social | Local marketing | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, April 19, 2015 10:38 AM

If you don't need to be live, don't have enough audience for buzz or your content is not time sensitive, you probably should not use webinars.  Video instead, they say.

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Conducting Market Research for Small Businesses | YourVelocity.com

Conducting Market Research for Small Businesses | YourVelocity.com | Local marketing | Scoop.it
Conducting Market Research for Small Businesses #market #marketing #smallbusiness #business #entrepreneur http://t.co/EIFFHctZbq
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Think Before Investing In A New Small Business Website

Think Before Investing In A New Small Business Website | Local marketing | Scoop.it
Don’t believe all you need is a new small business website and the customers will flood in. A website needs to be part of a robust marketing process.
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3 ways small businesses can use video marketing

3 ways small businesses can use video marketing | Local marketing | Scoop.it
Videos are inexpensive to produce and central to a small business' marketing efforts
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Where Does Social Media Fit into the Customer Journey?

Where Does Social Media Fit into the Customer Journey? | Local marketing | Scoop.it
Business owners know they must use social media, here's how you can use it to improve your customer experience.

Via Rami Kantari
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There is No Duplicate Content Penalty in Google

There is No Duplicate Content Penalty in Google | Local marketing | Scoop.it

There is no duplicate content penalty.  Yes, really. The issue of duplicate content is a real one for webmasters.  But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter. 


Via Guillaume Decugis, Cendrine Marrouat - cendrinemarrouat.com
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Guillaume Decugis's curator insight, March 9, 2015 10:53 PM

That's an important precision and it comes from... Google's Gary Illyes.


Why is it important? Because it means it impacts only those pages of your site which might have duplicate content - not the entire site. 


The confusion some professional SEOs have made on this topic show that there is a lot of myths which can circulate fast since nobody but Google knows how Google works. 


All the more since it is not news but simply a reminder of what Google's Matt Cutts said already some time ago: "Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content."


Another similar myth we've heard a lot is that content curation can be seen as duplicated content, which is a fundamental misunderstanding of what content curation and duplicate content are as one has content curation brings SEO benefits while the other has none.

Dean Ryan G. Martin's curator insight, March 11, 2015 4:35 AM

It's hard to believe I'm reading this post. If for some reasons this is true, what's really the difference between content duplication and content syndication?

Cendrine Marrouat - cendrinemarrouat.com's curator insight, March 23, 2015 6:40 PM


I'll just quote [url=/u/2005 x-already-notified=1]Guillaume Decugis[/url]' excellent remarks here:


"That's an important precision and it comes from... Google's Gary Illyes.


Why is it important? Because it means it impacts only those pages of your site which might have duplicate content - not the entire site. 


The confusion some professional SEOs have made on this topic show that there is a lot of myths which can circulate fast since nobody but Google knows how Google works. 


All the more since it is not news but simply a reminder of what Google's Matt Cutts said already some time ago: "Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content."


Another similar myth we've heard a lot is that content curation can be seen as duplicated content, which is a fundamental misunderstanding of what content curation and duplicate content are as one has content curation brings SEO benefits while the other has none."

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Your sales process is your last competitive advantage

Your sales process is your last competitive advantage | Local marketing | Scoop.it
Most organizations understand the importance of their sales teams to drive revenue, but most undervalue how their sales processes can be a competitive advantage
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Social Media Strategy: Is Pinterest Right For Your Business?

Social Media Strategy: Is Pinterest Right For Your Business? | Local marketing | Scoop.it
Great blog post at Kim Garst - Social Media for Small Business Owners : Since its arrival on the social media marketing scene, Pinterest has captivated the world's collective...

Via Rami Kantari
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