Local Internet Marketing Ideas
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Local Internet Marketing Ideas
Online marketing for small businesses on a budget
Curated by Chris Agro
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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Local Internet Marketing Ideas | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.
Chris Agro's insight:

More good advice on how to grow business via Local SEO.

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MediaPost Publications Yahoo Launches Lead Gen Biz 06/17/2013

MediaPost Publications Yahoo Launches Lead Gen Biz 06/17/2013 | Local Internet Marketing Ideas | Scoop.it
Yahoo Launches Lead Gen Biz - 06/17/2013
Chris Agro's insight:

More focus on local search Yahoo Smal Business now offers a way to self-submit to local directories and more.

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10 useful Google Analytics custom dashboards

10 useful Google Analytics custom dashboards | Local Internet Marketing Ideas | Scoop.it
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
Chris Agro's insight:

Local anayltic dashboards are popping up everywhere. Google Analytics is one of the oldest and best. Here are some useful tips to make our analytics more useful.

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Best Practices for FourSquare Marketing and Lead Generation - Business 2 Community

Best Practices for FourSquare Marketing and Lead Generation - Business 2 Community | Local Internet Marketing Ideas | Scoop.it
Chris Agro's insight:

From B2C >> Local Marketing and Lead Generation Best Practices for FourSquare  - Business 2 Community #agrotising

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What is local search?

What is local search? | Local Internet Marketing Ideas | Scoop.it
If you're running a business that targets local customers then read this post and better understand how important local search is to you.
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Facebook Enables Franchisors to Go Local Effectively

Facebook Enables Franchisors to Go Local Effectively | Local Internet Marketing Ideas | Scoop.it
Erica McClenny explains how the new Facebook places will help business (especially franchisors) easily create localized promotions to leverage the support of their fans.
Chris Agro's insight:

If you a franchise and Facebook is important to your business this is a must read. 

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Google Local Bug: Review/Plus Pages Not Loading For SAB Pages

Google Local Bug: Review/Plus Pages Not Loading For SAB Pages | Local Internet Marketing Ideas | Scoop.it
Laura Behny of Attaboy Plumbing and at least one poster in the forums have noted what appears to be a new bug when clicking on the the Google reviews link in
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7 New Ways to Improve Your Google Rankings | Social Media Examiner

7 New Ways to Improve Your Google Rankings | Social Media Examiner | Local Internet Marketing Ideas | Scoop.it
What you need to know about recent changes in Google's search algorithm to help your business move to the top of the Google search rankings.
Chris Agro's insight:

A good read for anyone interested in ranking higher with Google or search in general. Although this article orignally published in June 2011 the information is still relevant. That is saying something for the Internet.

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The Fish Firm Blog | Improve Your Marketing Results With These Simple Steps

The Fish Firm Blog | Improve Your Marketing Results With These Simple Steps | Local Internet Marketing Ideas | Scoop.it

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act quite together over the past year? Well, there are.

Review Your Past Marketing Results

Take some time to review all of your marketing activities and try to understand which ones worked best.  By "worked best" I mean, which ones resulted in more clients, more customers, more sales, or more growth for your business?


Via The Fish Firm II
Chris Agro's insight:

What REALLY works in marketing? Start by looking at your own track record.

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art smith's curator insight, April 18, 2013 8:18 AM

Looking into your past will help guide your future ...  

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BREAKING! Brand New Google Places Dashboard - All-in-one Local Listing Management

BREAKING! Brand New Google Places Dashboard - All-in-one Local Listing Management | Local Internet Marketing Ideas | Scoop.it

So excited to finally be able to announce the launch of the new Google Places Dashboard. YAY!

This new All-in-One Google Local Listing Management Dashboard offers SOOOOO many significant advantages and yes the old dashboard is really going away.

Tons of new info & screenshots. Update rolling out now. More info at title link above.


Via Linda Buquet :: Catalyst eMarketing
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Thomas Wooldridge's curator insight, April 9, 2013 7:22 AM

It is time for you to start reviewing your google pages.  Make sure its' optimized to the latest setup.  Don't wait too long because your competitors is stepping it up.

1st Page Rank's curator insight, January 16, 2016 1:26 PM

Get $5000 to sign up... I am at $10,000 already need $35,000 to cash out... go here to sign up please..

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SnapEngage Live Chat

SnapEngage Live Chat | Local Internet Marketing Ideas | Scoop.it
Convert website visitors into loyal customers with SnapEngage Live Chat. The fastest, easiest live chat solution you've ever used!
Chris Agro's insight:

Reach out to the visitors of your website when they are there. Very powerful way to convert visitors into serious prospects.

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Engage Google+ and Power Up your Local Presence

Engage Google+ and Power Up your Local Presence | Local Internet Marketing Ideas | Scoop.it

Here is a featured post from one of our very active members Nick Pratt. It has some great info that will help you power up your Local exposure!

 

There are lots of good screen shots that help clear some of the confusion about the different options and there is a nice easy section about how to do "Authorship" markup.


Via Linda Buquet :: Catalyst eMarketing
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Google Shakeup: Mapping & Commerce Unit Splits, Jeff Huber Moves On

Google Shakeup: Mapping & Commerce Unit Splits, Jeff Huber Moves On | Local Internet Marketing Ideas | Scoop.it

WHERE Does this Leave Google+ Local?

There has just been a big re-organization at Google. Sources say it's the most significant management reorganization since Google co-founder Larry Page became chief exec in 2011.

Some of the articles mention Maps & Local Search but no one specifically mentions Google+ Local? Some make reference to the maps/commerce unit as being in disarray and having problems.

I asked Google for a comment. Stay tuned...


Via Linda Buquet :: Catalyst eMarketing
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Yelp Official Blog: Nielsen: 4 out of 5 Yelp users visit the site when preparing to spend money at a local business

Yelp Official Blog: Nielsen: 4 out of 5 Yelp users visit the site when preparing to spend money at a local business | Local Internet Marketing Ideas | Scoop.it
Yelp before you buy. That’s the motto 4 out of 5 Yelp users live by according to a recent Nielsen survey. In the survey, 4 out of 5 Yelp users say they visit the site when preparing to spend money....
Chris Agro's insight:

Recent Nielsen report confirms what most small business owners already knew.

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Hot for Local! NEW Google Keyword Planner - KW Research by City

Hot for Local! NEW Google Keyword Planner - KW Research by City | Local Internet Marketing Ideas | Scoop.it

Google has a HOT new LOCAL keyword research tool that shows detailed keyword analysis by city. Really important stuff inside if you do LOCAL SEO!

 


Via Linda Buquet :: Catalyst eMarketing, Chris Agro
Chris Agro's insight:

A must read on this new Google Keyword Planner.  Great insights provided.

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Peg Corwin's curator insight, June 16, 2013 3:32 PM

Have you tried Google's new keyword planner yet?  Gives you traffic by city and other location terms.  Check it out.

Ajish Kumar's curator insight, June 19, 2013 5:34 AM

This makes life easier for targetted keywords in local search

Gilberto Del Pizzo's curator insight, August 2, 2013 3:12 AM

Quanti cambiamenti, anche la ricerca del traffico sulle parole chiave

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Just launched - New Improved Google+ Dashboard

Just launched - New Improved Google+ Dashboard | Local Internet Marketing Ideas | Scoop.it

Just got email from Jade - Google today just launched an improved dashboard for Google+ users.

Quick Highlights:
- easier management of data across pages
- local pages have dashboard integration with AdWords Express and Offers
- local pages have Insights


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

More data that you can shake a stick at :)

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ConfluenceSocialMarketing's curator insight, June 11, 2013 7:46 AM

Google+ is great for business.

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Ingenious Britain | Getting your business ready for the new Google Maps

Ingenious Britain | Getting your business ready for the new Google Maps | Local Internet Marketing Ideas | Scoop.it
SEO and social media expert Nick Rink offers his take on how you can prepare your business for the new version of Google Maps.
Chris Agro's insight:

Great article packed with tips on improving your business search authority. A must read and a good resource to save.

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Google and Your Business: Local businesses get new rating system

Google+ releases major improvements that benefit local business.
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How to do the Local Search Truffle Shuffle - Greg Gifford

How to do the Local Search Truffle Shuffle - Greg Gifford | Local Internet Marketing Ideas | Scoop.it

Just found Greg Gifford's slideshare preso from Pubcon. Greg is a regular here and does awesome graphics and as you'll see very entertaining presentations too. This presentation was about how to build rep, links, citations and doing social interaction for unpopular verticals like car dealerships.


Via Linda Buquet :: Catalyst eMarketing
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Adam Donkus's curator insight, May 1, 2013 3:29 PM

some very good nugets here..

 

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Hyper-Local Landing Pages: the Yellow Brick Road for Local Search

Hyper-Local Landing Pages: the Yellow Brick Road for Local Search | Local Internet Marketing Ideas | Scoop.it

Especially in large metro areas, longer tale/less competitive local key phrases could include neighborhoods, landmarks or regions. So landing pages for all those local variations helps you cast a wider net for your clients AND could be an additional service you offer them.

Think of it as the "hyper-local long tail" and follow that yellow brick road!


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

Hyper-local long tail - WHAAATTT??? Good idea actually :)

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Local SEO in 5 Easy Steps - Search Engine Journal

Local SEO in 5 Easy Steps - Search Engine Journal | Local Internet Marketing Ideas | Scoop.it
Local SEO is probably one of the toughest on-line marketing strategies to implement. This is partly because of Google's strict local algorithm, which t
Chris Agro's insight:

If local search engine rankings are important to your business you'll want to read this.

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Local SEO Citation Bubble: Be Careful with Local Directory Listings - Londes Digital Marketing

Local SEO Citation Bubble: Be Careful with Local Directory Listings - Londes Digital Marketing | Local Internet Marketing Ideas | Scoop.it
Local citations are all the rage in the local SEO community. But are they all worth it? Mike discusses the local citation bubble forming and how to evaluate quality when building links.
Chris Agro's insight:

Good article highlighting the next big future failure in SEO mass marketed service offerings. But good advice sprinkled throughtout.

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The Ultimate Guide to Whitespark's Local Citation Finder | Powered By Search

The Ultimate Guide to Whitespark's Local Citation Finder | Powered By Search | Local Internet Marketing Ideas | Scoop.it
Everything you need to know about Whitespark's Local Citation Finder. An in-depth and detailed look at an essential local seo tool.
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Critical 4 Local - Author Rank, Publisher & Author Markup - What you NEED to Know

Critical 4 Local - Author Rank, Publisher & Author Markup - What you NEED to Know | Local Internet Marketing Ideas | Scoop.it

If you care about where the future of search is heading, read every link in this post to get clarity on these issues.

1st up a VERY IMPORTANT quote from Eric Schmidt, the Executive Chairman of Google. Then below that some important links from Mike Blumenthal that directly relate to local and how all this markup stuff works and why it's so very important to start using it.


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

Author Rank is important to Google and that makes it important to you.

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Neil Ferree's curator insight, February 6, 2013 12:41 PM

Author Rank is more important than anything right now. Google CEO implies as such. You need your http://bit.ly/RichSnippet in place now so the content your create + curate + syndicate must be connected to your rel=author credentials so your Authorship rating improves.


You are the Brand

E-Strands Ltd's curator insight, February 11, 2013 7:37 AM

If you care about where the future of search is heading, read every link in this post to get clarity on these issues.

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Whitespark Launches LOCAL Rank Tracker

Whitespark Launches LOCAL Rank Tracker | Local Internet Marketing Ideas | Scoop.it

Just saw a Tweet from Darren Shaw from a couple days ago. Seems his long awaited local rank tracker is now available. Knowing Darren, it's feature-rich.

 

Track pack, places, and organic rankings. Know whether your queries returned local results in each city, how big the local pack was, and whether the pack was blended or pure.


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

Just found this company. Great insights and a cool citation tool for local search efforts.

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Mohammed ALAMI's curator insight, February 19, 2013 9:40 AM

I love what @DarrenShaw is buiding as local tools