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Local Internet Marketing Ideas
Online marketing for small businesses on a budget
Curated by Chris Agro
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What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday

What SEOs Need to Know About Topic Modeling & Semantic Connectivity - Whiteboard Friday | Local Internet Marketing Ideas | Scoop.it

SEOBy mapping relationships between entities, Google is often able to know what we meant to search for, even if we weren't great at articulating it. In today's Whiteboard Friday, Rand explains what SEOs need to know about that process.

Chris Agro's insight:

This article covers how search engines are smarter than ever and how you can take advantage of this for better SEO. -Chris Agro (@agrotising)

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Advocate Marketing Software | Influitive

Advocate Marketing Software | Influitive | Local Internet Marketing Ideas | Scoop.it
Influitive makes it easy for B2B marketers to recruit, mobilize and recognize advocates to support marketing campaigns, refer new clients and close deals.
Chris Agro's insight:

Discover, mobilize and recognize your customers. -Chris Agro (@agrotising)

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How Consumers Use Local Search

How Consumers Use Local Search | Local Internet Marketing Ideas | Scoop.it

Nice infographic about how people use local search (based on a BIA Kelsey study) from HubShout. (Not the image showing in this post.)


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

Helpful insights that can improve your online marketing efforts. -Chris Agro (@agrotising)

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Word of Mouth Marketing Ideas: 9 Non-Customer Reviews that Get Word of Mouth Marketing Results

Word of Mouth Marketing Ideas: 9 Non-Customer Reviews that Get Word of Mouth Marketing Results | Local Internet Marketing Ideas | Scoop.it
Positive reviews help build business; here are 9 non-customer review types that can help you attract new customers.

Via Elizabeth Kraus
Chris Agro's insight:

For gaining reviews - think outside the box. -Chris Agro (@agrotising)

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Do Twitter Ads Work? Comparing The Ad Performance Of The World's Largest Social Networks - Business 2 Community

Do Twitter Ads Work? Comparing The Ad Performance Of The World's Largest Social Networks - Business 2 Community | Local Internet Marketing Ideas | Scoop.it
Chris Agro's insight:

In summary: Neither Twitter or Facebook is a great advertising option for direct response (lead generation) marketing.

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Twitter Ads | Geo-Targeting by ZipCode | Social Media Today

Twitter Ads | Geo-Targeting by ZipCode | Social Media Today | Local Internet Marketing Ideas | Scoop.it
Twitter now allows geo-targeting by zip code to anyone who advertises on Twitter. This is a great way for local businesses to target audiences in their local area.
Chris Agro's insight:

A great way for local businesses to target audiences in their local area

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Create offers in minutes and reach customers on Google Maps with Google Offers | Google Commerce

Create offers in minutes and reach customers on Google Maps with Google Offers | Google Commerce | Local Internet Marketing Ideas | Scoop.it
Chris Agro's insight:

Google just announced a new way to advertise where you can create an offer in minutes and og live in just a few hours with the power of Google Maps. 

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Google hides keywords from marketers: The complete guide to using alternatives from the experts - - The Buffer Blog

Google hides keywords from marketers: The complete guide to using alternatives from the experts - - The Buffer Blog | Local Internet Marketing Ideas | Scoop.it
You se not provided google analytics stats on your google analytics? Recently Google made a big change, here is how to deal with the not provided google analytics change
Chris Agro's insight:

Keeping up with Google as a SEO has never been 'easy'. Lately it seems to be nearly impossible. 

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10 Free Google Tools Any Digital Marketer Will Love - Business 2 Community

10 Free Google Tools Any Digital Marketer Will Love - Business 2 Community | Local Internet Marketing Ideas | Scoop.it
Chris Agro's insight:

A Great resource for Google Tools with a explanation of what each does. All free of course.

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Google Reveals Major Update to Search Algorithm

Google Reveals Major Update to Search Algorithm | Local Internet Marketing Ideas | Scoop.it
Google announced a handful of new updates to the company's search offering, including "Hummingbird," a major update the Google's search algorithm.
Chris Agro's insight:

The most significant algorithm changes since "Caffeine" back in 2010.

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Do Consumers Trust Online Reviews?

Do Consumers Trust Online Reviews? | Local Internet Marketing Ideas | Scoop.it
Customer Behavior - A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a ...
Chris Agro's insight:

How important are ratings and reviews? This important.

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Local Search Ranking Factors 2013 - Just Published

Local Search Ranking Factors 2013 - Just Published | Local Internet Marketing Ideas | Scoop.it

David Mihm's Local Search Ranking Factors 2013 was just published at MOZ. In this time of chaotic Google Local changes, you will want to be sure to read every word and bookmark it for future reference.

I was honored to be selected as a contributor again this year, along with a distinguished group of local marketing experts from around the world to share insights and opinions about the most important Google local ranking factors.

If you deal with Google Places/Google+ Local SEO, then you know...


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

Developing a solid Local Search program is one of the best ways small businesses can promote themselves without breaking the bank.

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Yelp Official Blog: Nielsen: 4 out of 5 Yelp users visit the site when preparing to spend money at a local business

Yelp Official Blog: Nielsen: 4 out of 5 Yelp users visit the site when preparing to spend money at a local business | Local Internet Marketing Ideas | Scoop.it
Yelp before you buy. That’s the motto 4 out of 5 Yelp users live by according to a recent Nielsen survey. In the survey, 4 out of 5 Yelp users say they visit the site when preparing to spend money....
Chris Agro's insight:

Recent Nielsen report confirms what most small business owners already knew.

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Your First 9 SEO Tasks - Plus Your Business

Your First 9 SEO Tasks - Plus Your Business | Local Internet Marketing Ideas | Scoop.it
Bewildered on how to get started with SEO? Here are your first 9 tasks to take on to setup an SEO optimized web site.

Via Cendrine Marrouat - www.socialmediaslant.com
Chris Agro's insight:

Good basic tips and helpful site links makes this article a winner. -Chris Agro (@agrotising)

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, July 6, 1:45 AM


Whether you are a beginner or advanced blogger, search engine optimization may elude or even scare you. Don't worry, I used to be that way too.


There are so many articles out there that rehash "secret tips" that don't work. Well, good news, this post by Eric Enge is one of the best you will find to get started on the right track. 


My favorite quote: "Focus on creating non-commercial content that differentiates you from your competition. This is actually what the search engines want you to do as well."


A must-read! 

Kenneth Carnesi's curator insight, July 6, 10:52 AM

Back to basics! Good advice.

PGo MoCo's comment, July 7, 3:53 AM
It's bad, very bad. If intended audience is first timer SEO's how will that person know what "Pull keyword volume data" is all about?
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Local SEO Spring Cleaning - 5 Tips to Clean up Those Listings!

Local SEO Spring Cleaning - 5 Tips to Clean up Those Listings! | Local Internet Marketing Ideas | Scoop.it

Spring has sprung and a Local Search consultant's work is never done!

Here are some spring cleaning tips to ensure your listings are in good shape.

Clean up those listings!


Via Linda Buquet :: Catalyst eMarketing
Chris Agro's insight:

More good tips from Linda Buquet of http://www.catalystemarketing.com/ -Chris Agro (@agrotising)

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MediaPost Publications Ad Agencies Should Produce In-House Video To Promote Branded Content 03/11/2014

MediaPost Publications Ad Agencies Should Produce In-House Video To Promote Branded Content 03/11/2014 | Local Internet Marketing Ideas | Scoop.it

Ad Agencies Should Produce In-House Video To Promote Branded Content -MediaDailyNews -Steven Shore -Chris Agro (@agrotising) 03/11/2014

Chris Agro's insight:

Consumers tend to trust low- to medium-size budgeted video as more "real," more “trustworthy.”  -Chris Agro (@agrotising)

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Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome

Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome | Local Internet Marketing Ideas | Scoop.it
Today, I'll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective.
Chris Agro's insight:

A good read about remarketing (a Google service tied to Adwords) and how it performed.

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Kudzu Business Success Center - Local search marketing: 5 steps to put your business on the map

Kudzu Business Success Center - Local search marketing: 5 steps to put your business on the map | Local Internet Marketing Ideas | Scoop.it
Chris Agro's insight:

2013 Local Consumer Review Survey revealed that 95 percent of consumers used the Internet to find a local business.

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What's Your Small Business Guarantee — Shoestring Marketing

What's Your Small Business Guarantee — Shoestring Marketing | Local Internet Marketing Ideas | Scoop.it
Discover why it's incredibly important to offer your customers and clients a small business guarantee on your products and services
Chris Agro's insight:

With social it is so important to always cast a positive light on your business, not matter what. Every transaction is an opportunity.

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Google to Sell Users’ Endorsements

Google to Sell Users’ Endorsements | Local Internet Marketing Ideas | Scoop.it
A change in its terms of service would let Google include users’ names, photos and comments in ads across the Web.
Chris Agro's insight:

An in-depth article on Google and Facebook using personal comments as endorsements. Interesting read.

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8 effective email strategies backed by research

8 effective email strategies backed by research | Local Internet Marketing Ideas | Scoop.it
See the inbox-tested email strategies that successful senders use to get their emails clicked.
Chris Agro's insight:

E-mail is still one of the most effective ways to marketing your business - doing it right matters. 

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The Best Keyword Research Tools (For Experienced Fishermen & Fisherwomen Only) - Business 2 Community

The Best Keyword Research Tools (For Experienced Fishermen & Fisherwomen Only) - Business 2 Community | Local Internet Marketing Ideas | Scoop.it
Chris Agro's insight:

More keyword search tools to add to your SEO tool box.

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Design Resources: Split A/B Testing...

Design Resources: Split A/B Testing... | Local Internet Marketing Ideas | Scoop.it
A/B testing, split testing, randomized controlled experiments, online controlled experiments – what do all these word combinations tell you?
Chris Agro's insight:

Learn by doing. A/B testing is a great way to improving what works with  your audience.

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Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?

Google AdWords Geo-Targeting: Have We All Been Doing It Wrong? | Local Internet Marketing Ideas | Scoop.it
It’s rare that a true challenge to a best practice (and a seemingly straightforward one at that) arises.
Chris Agro's insight:

Getting more bang for your buck. Very interesting article on how to best use Google AdWords when planning a local PPC campaign.

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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Local Internet Marketing Ideas | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.
Chris Agro's insight:

More good advice on how to grow business via Local SEO.

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