Congratulations to Blackstar Farms for winning a Double Gold & Gold Medals at the San Francisco Chronicle Wine Competition.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
The power of local solutions to impact economy
Curated by
Bill Palladino - MLUI
|
Scooped by Bill Palladino - MLUI onto Local Economy in Action |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.
Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills. Here is a demonstration of how the two are coming to life.
This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."
She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).
The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories. And you can't engage your customers without sharing your stories in return.
The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!
Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence. Via Karen Dietz 
Karen Dietz's comment,
March 14, 2012 12:15 PM
Thank you for re-scooping this Bill! Have a great week :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
