MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
New research shows that four in five U.S. smartphone users believe search ads should be relevant to their city, zip code or immediate surroundings. By adopting a local strategy—one that takes people’s locations into consideration—businesses can provide consumers with the information they need to take action.
For years, Google has been pushing to get more local advertising, a huge market that has been a tough nut for Google and other online companies to crack. Indeed, before she decamped to Yahoo, CEO Marissa Mayer had moved over from her perch heading search experience to run Google's local [...]
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.