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CAROUSEL - Google Local Carousel Photos - You Might Be Screwed

CAROUSEL - Google Local Carousel Photos - You Might Be Screwed | Local  Business Marketing | Scoop.it
Google's new Local Carousel has everyone's head spinning, and our latest discovery makes it worse - You can't always control the image that shows up for your business!

Via Peg Corwin
Mark Rudder's insight:

The image is the crucial element to gain your customers attention.

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Peg Corwin's curator insight, August 30, 2013 6:14 AM

You can't control what photos Google uses in the local carousel, but learn how to make the best of it.


Quote:


"It’s absolutely imperative that you log in and check your Google+ Local listing. If your business already shows up in Carousel queries, get in there immediately – but even if you’re not a Carousel business, it’s just as important… You never know how Google might change things in the future."


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Busted - 285 Consumer Alerts Issued Over Fake Reviews on Yelp - Rudder Marketing

Busted - 285 Consumer Alerts Issued Over Fake Reviews on Yelp - Rudder Marketing | Local  Business Marketing | Scoop.it
I have warned many of my clients about posting their own reviews on any of the social media sites. Now Yelp is posting an alert on business listings called a Consumer Alert.
Mark Rudder's insight:

Fake or purchased reviews can hurt your business.

 

#localbusinessmarketing #localsearchmarketing #ruddermarketing

@FxMark

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Headway Themes Presentation - Rudder Marketing

Headway Themes Presentation - Rudder Marketing | Local  Business Marketing | Scoop.it
I made a presentation on using Headway Themes for WordPress development/design at the North Phoenix/Scottsdale WordPress Meetup. I quickly built a basic website. From a designers perspective,  It was fun showing a way designs can be achieved.
Mark Rudder's insight:

#RudderMarketing, #LocalMarketing, #WPAZ, @FxMark

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Google Places for Business - Android Apps on Google Play - Rudder Marketing

Google Places for Business - Android Apps on Google Play - Rudder Marketing | Local  Business Marketing | Scoop.it
This free app from Google will enable you to update your Google Places listings from a mobile device. Update you business info, hours, contact info, etc.
Mark Rudder's insight:

This will make it very easy for business owners to update their Google Places listings from an Android device.

 

#localbusinessmarketing, #localsearchmarketing, #ruddermarketing

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3 Key Hashtag Strategies: How To Market Your Business & Content - Business 2 Community

3 Key Hashtag Strategies: How To Market Your Business & Content - Business 2 Community | Local  Business Marketing | Scoop.it
Mark Rudder's insight:

I didn't realize the power of hashtags until recently.
They are awesome.

#localbusinessmarketing
#ruddermarketing

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The User is Drunk

Will Dayble talks about designing for users (▶ The User is Drunk - YouTube http://t.co/jnOyqRWNAF // great video - always been a fan of the blurry eye test.
Mark Rudder's insight:

The is the best advice I have heard about how to design a site.

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SEO Companies Fined For Fake Online Reviews

SEO Companies Fined For Fake Online Reviews | Local  Business Marketing | Scoop.it
New York State Attorney General, Eric T. Schneiderman, announced that 19 companies have agreed to pay out a total of $350,000 in penalties for submitting fake reviews.
Mark Rudder's insight:

By producing fake reviews, these companies violated multiple state laws against false advertising and engaged in illegal and deceptive business practices, the office says.

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Rescooped by Mark Rudder from Google Plus and Social SEO
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Google Plus is a Space Station, Not a Gas Station!

Google Plus is a Space Station, Not a Gas Station! | Local  Business Marketing | Scoop.it
What are the powers of Google+ SEO for search ranking? Another "study" and the Google+ SEO debate rages on.

Via Neil Ferree
Mark Rudder's insight:

Excellent insight into the value of Google+ for SEO.

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Neil Ferree's curator insight, September 19, 2013 12:28 PM

 Personalized Search Results are a powerful tool & for many users (depending on your follower count vs. authority) this may be the biggest advantage of all. This in itself is too big a topic to cover here, but its significance is not to be underestimated.


This is the hidden needle in the haystack! When you solve this one, you'll be sitting in the cat bird seat


Let's Talk Google Plus and Social SEO

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How to Make Google Authorship Work for Your Business

How to Make Google Authorship Work for Your Business | Local  Business Marketing | Scoop.it
Google Authorship, also called rel=author, is Google's effort to reward genuine experts in a given vertical or subject area. Here's how to to set it up in four easy steps.
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How Important are Customer Reviews to Your Business - Local Business Marketing

Mark Rudder's insight:

90% of customers trust recommendations from people they know.

89% of costumerst trust recommendations made by strangers online.

87% of consumers are influenced by positive reviews.

Consumers trust customer reviews 12 times more than manufacturer's descriptions.

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Top 50 local citation sites - US, UK, Canada & Australia - BrightLocal

Top 50 local citation sites - US, UK, Canada & Australia - BrightLocal | Local  Business Marketing | Scoop.it
See the most popular, valuable & useful sites for building citations to help with your local search optimization. List is curated from 100,000 reports.
Mark Rudder's insight:

Citations are the backlinks for local businesses.

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Promote your Local Business with Photos in Google!

Promote your Local Business with Photos in Google! | Local  Business Marketing | Scoop.it
The blog of veteran Hamilton based SEO search engine optimization specialist Jim Rudnick, a specialist with Local and National and Global SEO search programs...
Mark Rudder's insight:

Good photos help create a picture in your potential customers mind.

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How to Stand Out in Google Local

How to Stand Out in Google Local | Local  Business Marketing | Scoop.it
Here is a simple trick that will make your local business stand out from your competition when or if Google rolls out their new Google Local Black Bar Navigation menu.
Mark Rudder's insight:

Making your image stand out will help get the attention of your clients.

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Rescooped by Mark Rudder from SEO Tips, Advice, Help
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Infographic: Local Search Ranking Factors 2013

Infographic: Local Search Ranking Factors 2013 | Local  Business Marketing | Scoop.it
The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.

Via Bonnie Burns
Mark Rudder's insight:

If you focus on the important ranking factors, your business website will rise in the search engine results.
Don't waste time on things that don't have any benefit.

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SandrineKhou's curator insight, September 1, 2013 3:26 PM

Every two years moz runs a ranking study factors. In this infography we hope to portray the data in an easy to digest way.
Please note, it is important to remember that correlation does not prove causation. These studies just tell us on average what higher ranking sites have more of than the lower ranking site.

 

Tous les deux ans le site Moz mène une étude sur les facteurs de référencement. Cette infograhie en est le bilan.
Attention, il est important de se rappeler que corrélation ne signifie pas causalité. Ces études font principalement ressortir que les sites de rang supérieur ont en moyenne plus de corrélations avec ces facteurs que le site de rang inférieur.

Jeroen Smid's curator insight, September 1, 2013 10:38 PM

"Moz updated their annual survey of local search ranking factors which is based on the wisdom and experience of a variety of local search marketing professionals"


Nice Flowchart. Local SEO isn't a just out of the box Issue that can be done just by some programs.


For Local Seo in Germany's Cities: http://www.mesuonnews.com: Seo Workshop Berlin by a freelance multilingual Seo Trainer

IM Lounge's comment, September 6, 2013 2:20 AM
Alles over SEO & SEA op het Search Congres (2 oktober, Meervaart Amsterdam). Zie www.searchcongres.nl
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11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger | Local  Business Marketing | Scoop.it
So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly.
Mark Rudder's insight:
A great blogging guide infographic.
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Local Search Marketing & SEO Mistakes

Local Search Marketing & SEO Mistakes | Local  Business Marketing | Scoop.it
There are many things involved in obtaining higher ranking in the search results for local businesses.
With so many techniques to use in trying to outrank your competitors, it is easy to see why many business owners may feel overwhelmed.
Mark Rudder's insight:

Avoid these mistakes in doing you Local Business Marketing.
Thare some very easy fixes here.

 

#localbusinessmarketing, #localsearchmarkeing, #ruddermarketing

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What Google's Hummingbird Means for Local SEO | Powered by Search

What Google's Hummingbird Means for Local SEO | Powered by Search | Local  Business Marketing | Scoop.it
Say Goodbye to Pandas and Penguins, Wave Hello to Google’s New Hummingbird!
Mark Rudder's insight:

Playing by Google's rules will get results.
Offering quality content and information that people are searching for is what Google wants.

#localbusinessmarketing, #localsearchmarketing, #ruddermarketing

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How to Add Your Business to Factual | LocalVisibilitySystem.com

How to Add Your Business to Factual | LocalVisibilitySystem.com | Local  Business Marketing | Scoop.it
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The Building Blocks Of Good Local SEO

The Building Blocks Of Good Local SEO | Local  Business Marketing | Scoop.it
It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.
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Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study] | Local  Business Marketing | Scoop.it
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.
Mark Rudder's insight:

We used to use phone books to find local businesses and now we use our phones, so It only makes sense that we would also call the businesses we find.

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Who Uses Search? [Infographic]

Who Uses Search? [Infographic] | Local  Business Marketing | Scoop.it
Search Engine Marketing - Some 82.6% of Internet users conduct searches. To find out details about users' age and daily and weekly use, check out this infographic.
Mark Rudder's insight:

Your customers are looking for products and services on the search engines.
If you're not showing up there, you are losing business.

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Top Local SEO Myths | LocalVisibilitySystem.com

Top Local SEO Myths | LocalVisibilitySystem.com | Local  Business Marketing | Scoop.it
Mark Rudder's insight:

Mike Blumenthal, Mary Bowling, Linda Buquet, Don Campbell, Greg Gifford, David Mihm, Mike Ramsey, Darren Shaw, Andrew Shotland, and Adam Steele were kind enough to weigh in.

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Google Now Auto-Merging Google+ Pages Into Google Places Dashboard Listings

Google Now Auto-Merging Google+ Pages Into Google Places Dashboard Listings | Local  Business Marketing | Scoop.it
Updated 6:30 am 8/21 First spotted on Linda Buquet's forum earlier today on Monday, Google has announced that they have started auto-merging G+ social
Mark Rudder's insight:

It appears that Google is attempting to make management easier for marketers.

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Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google - Moz

Local Search Ranking Factors 2013 - Local SEO and How to Rank in Google - Moz | Local  Business Marketing | Scoop.it
Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?
Mark Rudder's insight:

Focus on the major factors and address each issue.
Work down the list until you outrank your competitors.

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How to Trigger the Google Local Carousel

How to Trigger the Google Local Carousel | Local  Business Marketing | Scoop.it
Google is doing away with it's Local 10 pack and replacing it with Google Carousel in the search results. Find out how to optimize your listing here!
Mark Rudder's insight:

Google is now all about local.

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Rescooped by Mark Rudder from Local SEO for local businesses
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CAROUSEL - Google Local Carousel Photos - You Might Be Screwed

CAROUSEL - Google Local Carousel Photos - You Might Be Screwed | Local  Business Marketing | Scoop.it
Google's new Local Carousel has everyone's head spinning, and our latest discovery makes it worse - You can't always control the image that shows up for your business!

Via Peg Corwin
Mark Rudder's insight:

The image is the crucial element to gain your customers attention.

more...
Peg Corwin's curator insight, August 30, 2013 6:14 AM

You can't control what photos Google uses in the local carousel, but learn how to make the best of it.


Quote:


"It’s absolutely imperative that you log in and check your Google+ Local listing. If your business already shows up in Carousel queries, get in there immediately – but even if you’re not a Carousel business, it’s just as important… You never know how Google might change things in the future."


If you like this scoop, please consider a thumbs up or share.