According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Even if your home office is a just a $50 Ikea desk in the corner of your bedroom, adding the word ‘office’ makes quite a difference as to how others perceive what you do when describing where you work. Since some may people may look down at working from home, mostly because the idea is such a fo...
Social media marketing can be difficult for smaller, local businesses. Business owners are busy running the day-to-day operations (not learning social media marketing 101!) and the options and possibilities around social media are overwhelming. In the following how-to, you'll create an automated social media marketing strategy that will syndicate content across the top 5 most important social networks. Every social post will originate from Instagram, which means you only have to worry about creating content for Instagram. No wondering what to say on Facebook, or if that'll work for Twitter too. Just one place: Instagram. Why Instagram? It's the fastest growing social site globally, and much of the interest and engagement on Instagram is driven locally. Local discovery is, obviously, critical to local businesses, so it's a match in that regard. [Tweet "Instagram is the fastest growing social site, & much of the engagement is driven locally."] The posts you make on Instagram are easy to distribute to the other top social networks, so it's a natural place to focus on for that reason as well. It's easy to create content with Instagram - just take a picture of your day-to-day operations: daily specials regular customers sale items a new employee your facilities coming events equipment and tools job sites before & afters or results the storefront staff new inventory There's always something happening in your business, and you just need to capture a quick snapshot each day and post it to Instagram. With Instagram operating as an app on your phone, it'll take you all of 2 minutes. The steps below will then take that Instagram photo and send it to your Facebook Fan Page, Twitter, LinkedIn Company Page and Google+ Page - all essential social media profiles. You won't have to touch a thing, it'll all happen on it's own in the background. It requires some time to get the accounts set up, which I'll walk you through below. Once this initial set-up is complete, you don't have to worry about anything else but getting your one post per day up on Instagram. Some business owners, no matter how simplified their social strategy is, prefer to focus solely on their operations. In that case, you can outsource your social media to our experienced team or white label our services through our social media reseller program. STEP 1: Open 5 Critical Social Accounts You'll need the following social media accounts: Instagram account for your business (you'll need the iOS or Android Instagram app) Facebook Fan Page for your business Twitter account for your business LinkedIn Company Page for your business Google+ My Business Page for your business If you don't have all of these, open them now. Note that a Facebook personal profile (what you might have today to connect with your family) is different than a Facebook Fan Page. Same principle for LinkedIn Company Pages - they are different than your LinkedIn personal profile, and Google+ My Business Pages are different than your Google+ personal profile. The links above will direct you to the correct URL's to open these business accounts if you don't have them already. Best practices when creating your social media accounts: use the same header images and profile pics to ensure brand recognition and continuity amongst accounts. Fill out ALL possible profile details - i.e. address, phone, URL, hours, etc. STEP 2: Open Buffer & Zapier Accounts You'll need the following accounts to automate everything: Buffer account for your business (the free plan is plenty) Zapier account for your business (the free plan is plenty) Open accounts with both of these services. They both have a free level of service which is all that is necessary to fully execute this plan. Buffer is a social posting platform. It connects to your Facebook, Twitter, Google+ and LinkedIn profiles in one place and allows you to post to them without having to log in to each account individually. Zapier is an automation / connectivity service. In this how-to, we'll use it to connect Instagram to Buffer (which will then connect to your social profiles). STEP 3: Connect Your Social Accounts to Buffer In this step you'll load your new Buffer account with your Facebook, Twitter, Google+ and LinkedIn accounts so that it can post to them when you post a new Instagram photo. When you create your Buffer account, you'll get this "Welcome" screen: Click "Connect a Twitter Account," and, if you're not already signed in to Twitter, you will be prompted to do so. Then you'll be redirected back to Buffer. Buffer then might suggest some posts for you. There's a small, greyed out "Skip this step" link in the bottom left - you can safely click that. Inside Buffer, click the "Schedule" tab and set your posting schedule. This is the days of the week and times each day you want posts to go out for your business. Click the "x" next to a time to remove it, and use the dropdowns to edit the default times. Don't forget to change the timezone to your own. You must post at least once per day. Use your knowledge of your customers/fans to determine what time is best for you and your business. For example, a bar might schedule posts around 6pm while a coffee shop would find 6am gets a better response. If you need more help in finding the best times to post, the information in my Calculating Your Optimal Facebook Posting Times article will help you. But don't overthink it - once per day, every day, while people are awake is all you need to get started. It can be as simple as 10:30am, every day, which would look like this: Next click the little "+" button next to "Accounts" in the upper left of Buffer to add your next account. Add your Facebook Fan Page by clicking the "Connect a Page" button: Facebook will ask if you give Buffer permission to access your account. Yes! Facebook will ask you to select the Page you want to connect to Buffer, choose the Page you created for your business. Then edit your timezone…
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.