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Blogging Tips: 4 Ways to Get Your Blog Found, Read, and Shared

Blogging Tips: 4 Ways to Get Your Blog Found, Read, and Shared | Local Business marketing | Scoop.it
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STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision - AllFacebook

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision - AllFacebook | Local Business marketing | Scoop.it
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
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7 steps to becoming a perfect stay-at-home entrepreneur - Virgin.com

7 steps to becoming a perfect stay-at-home entrepreneur  - Virgin.com | Local Business marketing | Scoop.it
Even if your home office is a just a $50 Ikea desk in the corner of your bedroom, adding the word ‘office’ makes quite a difference as to how others perceive what you do when describing where you work. Since some may people may look down at working from home, mostly because the idea is such a fo...
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Pinterest for eCommerce

Pinterest for eCommerce | Local Business marketing | Scoop.it
This article discusses adding Pinterest to your eCommerce strategy.
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Small Business Marketing

Small Business Marketing | Local Business marketing | Scoop.it
Small Business Marketing, by Hamant C Keval: updated automatically with a curated selection of articles, blog posts, videos and photos.
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Our Best Articles On How to Use Google Plus in Business

Our Best Articles On How to Use Google Plus in Business | Local Business marketing | Scoop.it
More and more business owners are realizing its power for search and marketing, but aren't sure how to use Google Plus. This complete guide will help.
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How To Use Social Media To Destroy Your Business Effectively

How To Use Social Media To Destroy Your Business Effectively | Local Business marketing | Scoop.it
You will be shocked, horrified & entertained throughout as Samy & Amy Bouzaglo give us a first hand lesson in how to destroy a business with Facebook.
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LinkedIn Sales Navigator Gets Big Refresh

LinkedIn Sales Navigator Gets Big Refresh | Local Business marketing | Scoop.it
LinkedIn announced the launch of a major refresh to its Sales Navigator tool in the middle of its Q2 earnings report on Thursday. It's described …
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Small Business Marketing

Small Business Marketing | Local Business marketing | Scoop.it
Small Business Marketing, by Hamant C Keval: updated automatically with a curated selection of articles, blog posts, videos and photos.
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5 Best Facebook Marketing Strategies

5 Best Facebook Marketing Strategies | Local Business marketing | Scoop.it
An article discussing the five best Facebook marketing strategies.
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10 Surprising and Important Social Media Stats You Need To Know

10 Surprising and Important Social Media Stats You Need To Know | Local Business marketing | Scoop.it
See what the data says about best practices for Facebook, Twitter, and more with these surprising social media stats and action steps you can implement now.
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How to write perfect press releases every time | Wordtracker Blog

Ken McGaffin and Geoff Hill introduce their free Press Release guide
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Is Google Plus Worth My Time?

Is Google Plus Worth My Time? | Local Business marketing | Scoop.it
To use Google Plus or not use Google Plus. That is the latest question. Google Plus is one my favorite platforms to use. There is a wealth of information there, but many think it’s a ghost-town. Th…
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Hacking YouTube For Social Outreach Step by Step

Hacking YouTube For Social Outreach Step by Step | Local Business marketing | Scoop.it
Learn how to take advantage of the recent YouTube changes & Google+ integration to get more views, likes & subscribers for your YouTube videos step by step.
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Small businesses can take advantage of this 

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6 Tips for Writing Successful LinkedIn Articles

6 Tips for Writing Successful LinkedIn Articles | Local Business marketing | Scoop.it
Publishing articles on LinkedIn requires a content strategy. Here are six tips to help you write articles that will succeed on LinkedIn.
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Building Your Brand in 10 Simple Steps

Building Your Brand in 10 Simple Steps | Local Business marketing | Scoop.it
Your brand is perhaps the most valuable asset of your organization. However, many business owners don’t understand its importance completely. And that could be the reason why many companies still
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The Simple, Automated Social Media Blueprint For Local Business

The Simple, Automated Social Media Blueprint For Local Business | Local Business marketing | Scoop.it
Social media marketing can be difficult for smaller, local businesses. Business owners are busy running the day-to-day operations (not learning social media marketing 101!) and the options and possibilities around social media are overwhelming. In the following how-to, you'll create an automated social media marketing strategy that will syndicate content across the top 5 most important social networks. Every social post will originate from Instagram, which means you only have to worry about creating content for Instagram. No wondering what to say on Facebook, or if that'll work for Twitter too. Just one place: Instagram. Why Instagram? It's the fastest growing social site globally, and much of the interest and engagement on Instagram is driven locally. Local discovery is, obviously, critical to local businesses, so it's a match in that regard. [Tweet "Instagram is the fastest growing social site, & much of the engagement is driven locally."] The posts you make on Instagram are easy to distribute to the other top social networks, so it's a natural place to focus on for that reason as well. It's easy to create content with Instagram - just take a picture of your day-to-day operations: daily specials regular customers sale items a new employee your facilities coming events equipment and tools job sites before & afters or results the storefront staff new inventory There's always something happening in your business, and you just need to capture a quick snapshot each day and post it to Instagram. With Instagram operating as an app on your phone, it'll take you all of 2 minutes. The steps below will then take that Instagram photo and send it to your Facebook Fan Page, Twitter, LinkedIn Company Page and Google+ Page - all essential social media profiles. You won't have to touch a thing, it'll all happen on it's own in the background. It requires some time to get the accounts set up, which I'll walk you through below. Once this initial set-up is complete, you don't have to worry about anything else but getting your one post per day up on Instagram. Some business owners, no matter how simplified their social strategy is, prefer to focus solely on their operations. In that case, you can outsource your social media to our experienced team or white label our services through our social media reseller program. STEP 1: Open 5 Critical Social Accounts You'll need the following social media accounts: Instagram account for your business (you'll need the iOS or Android Instagram app) Facebook Fan Page for your business Twitter account for your business LinkedIn Company Page for your business Google+ My Business Page for your business If you don't have all of these, open them now. Note that a Facebook personal profile (what you might have today to connect with your family) is different than a Facebook Fan Page. Same principle for LinkedIn Company Pages - they are different than your LinkedIn personal profile, and Google+ My Business Pages are different than your Google+ personal profile. The links above will direct you to the correct URL's to open these business accounts if you don't have them already. Best practices when creating your social media accounts: use the same header images and profile pics to ensure brand recognition and continuity amongst accounts. Fill out ALL possible profile details - i.e. address, phone, URL, hours, etc. STEP 2: Open Buffer & Zapier Accounts You'll need the following accounts to automate everything: Buffer account for your business (the free plan is plenty) Zapier account for your business (the free plan is plenty) Open accounts with both of these services. They both have a free level of service which is all that is necessary to fully execute this plan. Buffer is a social posting platform. It connects to your Facebook, Twitter, Google+ and LinkedIn profiles in one place and allows you to post to them without having to log in to each account individually. Zapier is an automation / connectivity service. In this how-to, we'll use it to connect Instagram to Buffer (which will then connect to your social profiles). STEP 3: Connect Your Social Accounts to Buffer In this step you'll load your new Buffer account with your Facebook, Twitter, Google+ and LinkedIn accounts so that it can post to them when you post a new Instagram photo. When you create your Buffer account, you'll get this "Welcome" screen: Click "Connect a Twitter Account," and, if you're not already signed in to Twitter, you will be prompted to do so. Then you'll be redirected back to Buffer. Buffer then might suggest some posts for you. There's a small, greyed out "Skip this step" link in the bottom left - you can safely click that. Inside Buffer, click the "Schedule" tab and set your posting schedule. This is the days of the week and times each day you want posts to go out for your business. Click the "x" next to a time to remove it, and use the dropdowns to edit the default times. Don't forget to change the timezone to your own. You must post at least once per day. Use your knowledge of your customers/fans to determine what time is best for you and your business. For example, a bar might schedule posts around 6pm while a coffee shop would find 6am gets a better response. If you need more help in finding the best times to post, the information in my Calculating Your Optimal Facebook Posting Times article will help you. But don't overthink it - once per day, every day, while people are awake is all you need to get started. It can be as simple as 10:30am, every day, which would look like this: Next click the little "+" button next to "Accounts" in the upper left of Buffer to add your next account. Add your Facebook Fan Page by clicking the "Connect a Page" button: Facebook will ask if you give Buffer permission to access your account. Yes! Facebook will ask you to select the Page you want to connect to Buffer, choose the Page you created for your business. Then edit your timezone…
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Can Amazon Dominate Local Services Too?

Can Amazon Dominate Local Services Too? | Local Business marketing | Scoop.it
There's no question that Amazon dominates the online shopping landscape. By getting small businesses and local contractors on board, could it also dominate local services? …
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The Top 5 Website Strategies for Local Business Owners

The Top 5 Website Strategies for Local Business Owners | Local Business marketing | Scoop.it
Today, every local business MUST have a website if they want to compete with their competition. Websites and the way the internet works has dramatically changed over the past few years.





A few years ago, you could have gotten away with your website being a fancy online ...
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How to Never Forget the Name of Someone You Know: The Science of Memory - - The Buffer Blog

How to Never Forget the Name of Someone You Know: The Science of Memory - - The Buffer Blog | Local Business marketing | Scoop.it
3 techniques to memorize better and improve your recall, featuring memorization tips from memory champions.
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53+ Free Image Sources For Your Blog and Social Media Posts

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Great Resource For Images - 53 Plus Image resources http://abcbuys.com/blog/53imagessources ;

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5 Little-known YouTube Features for Marketers |

5 Little-known YouTube Features for Marketers | | Local Business marketing | Scoop.it
Use YouTube features like Audio Library, Fan Finder, Website Annotations, InVideo Programming and YouTube Live Events to improve your Video Marketing.
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#2: YouTube Fan Finder - Very interesting Feature I was not aware of 
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