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Forrester Forum 2013: Mobile IS the Future – We...

Forrester Forum 2013: Mobile IS the Future – We... | Local Business Marketing | Scoop.it
... testimony of how important mobile devices (in particular, smartphones) have become, the following charts tell an equally compelling story. The first chart showcases the rapid explosion of mobile web usage across the globe: ...
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LinkedIn » Introducing a New Look for Company Pages

LinkedIn » Introducing a New Look for Company Pages | Local Business Marketing | Scoop.it

This year, we’ve been talking a lot about simplifying the LinkedIn experience across our core products. I’m excited to share the next big installment of this effort, our new redesigned LinkedIn Company Pages. Starting this week, a few companies are getting early access to the redesigned Company Pages, including Philips, Citi, HP and Dell.

 

For members, this means easier access to the information you want about the companies you care about. For companies, this means a more powerful way to build relationships with your target audience on LinkedIn.


Via Linda Buquet :: Catalyst eMarketing
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Google+ Guide | Quick and Dirty Guide to Killing It with Google+ | The Daily Egg

Google+ Guide | Quick and Dirty Guide to Killing It with Google+ | The Daily Egg | Local Business Marketing | Scoop.it

Well, after months of extensive research with clients I officially cry, “Uncle.” Google+, and Brian Clark by default, wins.

 

So, more than ever getting that Google+ account is critical for the content marketer–especially when it comes to driving traffic, subscribers and sales. But like most social media, having the account is not enough.

 

You have to optimize it if you want to kill it. Are you ready?


Via Linda Buquet :: Catalyst eMarketing
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Why Did my Google Local Ranking Drop? The Answer

Why Did my Google Local Ranking Drop? The Answer | Local Business Marketing | Scoop.it

When a client wants to know why their ranking dropped, it can be a very tough question to answer.

 

The Google Local algo is infinitely complicated. Now that organic is such a big part of the algo I think there are likely over 300 factors that go into it - when you combine the all the organic factors with all the local factors.

 

So if you are trying to figure out or have to explain why rankings dropped it can be difficult to say. OR on the other hand if you are trying to figure out WHICH of the many factors that you worked on contributed to the ranking increase it can be uber tricky as well.

 

Mike Blumenthal just did a great post in answer to the question…


Via Linda Buquet :: Catalyst eMarketing
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Do More Than Just Google Local Search Marketing

Do More Than Just Google Local Search Marketing | Local Business Marketing | Scoop.it

Google is great for Local Search Marketing, but you need to do more: here are some alternative local search engines you need to take advantage of.http://albuquerquelikeslocal.com

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