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L'actualité du "local" : hyperlocal, local search, annuaires, cityguides, presse, medias locaux
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PagesJaunes devient Solocal Group et bascule dans le numérique

PagesJaunes devient Solocal Group et bascule dans le numérique | Local | Scoop.it
L'éditeur d'annuaires se rebaptise pour traduire l'évolution de son modèle économique vers le numérique. Son PDG, qui...
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Wezzoo : Quand la météo devient sociale

Wezzoo : Quand la météo devient sociale | Local | Scoop.it
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Rachat de Qype par Yelp (partie 1) : Les faits

Rachat de Qype par Yelp (partie 1) : Les faits | Local | Scoop.it
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Infographic: The Retailers Guide to Social, Local & Mobile (SoLoMo) - Forbes

Infographic: The Retailers Guide to Social, Local & Mobile (SoLoMo) - Forbes | Local | Scoop.it
There's an ancient Chinese proverb that states, “Don't open a shop unless you have a great smile.” It now needs to be appended to, “and that smile can be seen on any mobile device.” If you’re a retailer, it’s getting harder to remain competitive when...
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Apple Maps sous iOS6 : Retrouvez notre interview pour Libération

Apple Maps sous iOS6 : Retrouvez notre interview pour Libération | Local | Scoop.it
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Apple’s Passbook: Mobile Local Search Identity Starts to Materialize

Apple’s Passbook: Mobile Local Search Identity Starts to Materialize | Local | Scoop.it
Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift cards and loyalty cards. As such, it will help these products get over the hump of mobile adoption.
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iPhone : l’application Rest’Oh ! de PagesJaunes part à la recherche du resto perdu

iPhone : l’application Rest’Oh ! de PagesJaunes part à la recherche du resto perdu | Local | Scoop.it
La nouvelle application mobile pour iPhone du groupe PagesJaunes, Rest’Oh !, permet de sélectionner rapidement un bon restaurant, et de lancer des invitations entre amis.
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Pourquoi Les Pages Jaunes sont si mal en point financièrement

Pourquoi Les Pages Jaunes sont si mal en point financièrement | Local | Scoop.it
L'éditeur d'annuaires s'est converti à Internet, mais traîne un fort endettement qui pénalise lourdement sa stratégie. Et largue ses actifs pour payer sa dette.
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INTERVIEW: Yelp's director of European operations on local recommendations - StrategyEye Digital Media

INTERVIEW: Yelp's director of European operations on local recommendations - StrategyEye Digital Media | Local | Scoop.it
With the boom in mobile services there is an accompanying explosion in local services. Yelp is one of the more successful firms to leverage this new trend, and here, the firm’s director of European operations, David Scheine, discusses Yelp’...
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Yelp Q2 Beats The Street With Top-Line Growth, Narrowing Losses: $32.7M Revenue, $2M Net Loss | TechCrunch

Yelp Q2 Beats The Street With Top-Line Growth, Narrowing Losses: $32.7M Revenue, $2M Net Loss | TechCrunch | Local | Scoop.it
Yelp today reported its earnings for the second quarter of 2012, its second ever financial report as a publicly-traded company.
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Yelp Expands Its Operations In The UK

Yelp Expands Its Operations In The UK | Local | Scoop.it
LONDON, July 10, 2012 /PRNewswire/ -- Yelp (NYSE: YELP), the company that connects consumers with great local...
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Yelp : l'invitation de Jobs à rester loin de Google

Yelp, le site de recommandations de services, restaurants et autres lieux, a noué une relation étroite avec Apple depuis un an.

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6ème édition de la conférence annuelle sur les médias locaux

6ème édition de la conférence annuelle sur les médias locaux | Local | Scoop.it

Thème de cette année : » Du consommateur social au consommateur local : Comment adapter sa communication au déplacement des audiences ? »

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Yelp recrute un Community Manager à Toulouse

Yelp recrute un Community Manager à Toulouse | Local | Scoop.it
Yelp is a fun and easy way to find, recommend and talk about what's great and not so great in San Francisco and beyond.
Laurent's insight:

Do you love Toulouse? Are you the go-to person when it comes to planning a night out, always ready with a recommendation for the city’s most seasoned finds and hidden hotspots? As the Toulouse Community Manager, you’ll be a full-time Yelp employee (working out of your home or anywhere with WiFi) at the helm of a vibrant, buzzing community of locals who drink, shop and play their way through the city via peer recommendations on Yelp. Community Managers are driven, self-motivated, charismatic, and organized as they’re tasked with wrangling a slew of to-dos both on and offline, from writing and moderating to party planning and ringleading !

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Mobile Local Ad Spend To Hit $5.8B In 2016 | NetNewsCheck.com

Mobile local ad revenue is expected to grow from $664 million in 2011 to $5.8 billion in 2016, a compound annual growth rate of 54.2%, according to a new report out today from BIA/Kelsey.
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Yelp Official Blog: Welcoming Qype to the Team

Yelp Official Blog: Welcoming Qype to the Team | Local | Scoop.it
I am excited to share that Europe’s largest local reviews site, Qype, has agreed to be acquired by Yelp and become part of our fast growing company. Welcome! Our mission is to become the defacto choice for local search globally,...
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[Infographie] So-Lo-Mo : les annonceurs utilisent-ils vraiment les bons outils cross-média ? | FrenchWeb.fr

[Infographie] So-Lo-Mo : les annonceurs utilisent-ils vraiment les bons outils cross-média ? | FrenchWeb.fr | Local | Scoop.it
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Dennis Crowley: Foursquare Considered Selling, Is The Best Local Search Tool On The Planet | TechCrunch

Dennis Crowley: Foursquare Considered Selling, Is The Best Local Search Tool On The Planet | TechCrunch | Local | Scoop.it
Tonight at PandoDaily's PandoMonthly NYC event, Foursquare co-founder and CEO Dennis Crowley shared some thoughts about the service.
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Why Investors Love Yelp Even As They Hate Other Social Stocks - Forbes

Why Investors Love Yelp Even As They Hate Other Social Stocks - Forbes | Local | Scoop.it
Image via CrunchBase Unlike those other two little social media companies whose disappointing second-quarter reports last week knocked their shares to all-time lows, Yelp today wowed investors with better-than-expected second-quarter earnings and...
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Comment optimiser son référencement local avec Google+ Local

Comment optimiser son référencement local avec Google+ Local | Local | Scoop.it
Qu'est-ce qui a changé dans le SEO, depuis que Mountain View a basculé Google Adresses dans Google+ Local ? Réponse avec l'expert David Degrelle, de 1ère Position.
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PagesJaunes : s'allie à NRJ pour renforcer sa présence sur les annonceurs locaux

PagesJaunes et NRJ Group, via sa régie locale NRJ Global Régions, ont signé un accord pour proposer aux annonceurs locaux des offres de ...
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SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie ...

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie ... | Local | Scoop.it

Ce n'est pas une nouveauté, le SoLoMo, que l'on a déjà mentionné lors de notre étude concernant la Communication Solomo, fait désormais partie intégrante des stratégies mises en place au service du marketing relationnel.


Via Nicolas Prigent
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AdVentori : le marketing local pour les commerçants transfiguré par le numérique | ChannelBiz

Les entrepreneurs du web à l’origine de Mappy, Dismoioù ou CenterStone Technologies viennent de lever le voile sur leur nouveau projet, baptisé AdVentori. Spécialisé dans le marketing local, ce service propose aux marques d’utiliser la puissance du Web pour maximiser la visibilité de leurs points de vente physiques et/ou mettre en avant des offres de proximité.

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PagesJaunes veut contrer Google dans la recherche locale

Soucieux d'accroître sa notoriété et son audience, le groupe PagesJaunes a noué des partenariats avec des sites tels que Yahoo ou MSN afin de mettre à disposition de leurs internautes son moteur de recherche locale.
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Franck BESOGNET's comment, July 18, 2012 8:26 AM
Hello Laurent,

En sais-tu plus ? S'agit-il d'API mis à disposition des sites partenaires ?

Merci.
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Groupon wants to be the “operating system” of local commerce - StrategyEye Digital Media

Groupon wants to be the “operating system” of local commerce - StrategyEye Digital Media | Local | Scoop.it
Groupon is reportedly working on a major change in focus that will see the site shift from just daily deals to a local commerce service that allows users to search for new ideas and recommendations on where to dine, as well as compare prices and...
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