Robin Good: Joy Farrington at Wordpreneur has an interesting article on how to effectively price your next ebook. He writes:
"In my mind, how can an ebook cost nearly the same as the printed version of the book?! It doesn’t make sense to me and it’s a complete turnoff.
...Since I’m an avid reader and author I always weighed the pros and cons of different pricing from both points-of-view...
a) Free — If you offer your book for free, I’m assuming it’s because it’s part of your sales funnel. Meaning, you’re using the ebook as a lead generator and as a way to generate interest for your other books or services. So, if you’re giving away your book for free and it’s not a part of your marketing strategy, why bother.
b) 99 cents — Oh the dreaded 99 cents! Amazon (I’m guessing, since again this was un-researched) made this price point popular but how can you become a successful author by selling your book for less than a buck? Well, John Locke and Amanda Hocking did just that. They sold over a million copies of their books at this price tag. But one of the secrets to their success was having a book series. When a buyer read and loved one book, they were eager to purchase another. So this pricing is especially great for new, self published authors who have a series of books.
c) $2.99 — As a reader, this is the price tag that makes me buy a book on a whim. The low cost is right up my alley while the $2.99 price tag tells me the ebook potentially has some substance and value to it."
Read what he has to say for higher prices as well by reading the full article: http://wordpreneur.com/my-completely-unscientific-un-researched-totally-biased-opinion-on-how-to-price-your-ebook/ ;
(Image credit: http://nearshoreamericas.com/)
Via Robin Good