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How To Build Your Business In Hyper-Local Markets: Research, Relate, Reinvent - Forbes

How To Build Your Business In Hyper-Local Markets: Research, Relate, Reinvent - Forbes | Living | Scoop.it
Too many national brands use blanket communications to try to penetrate local markets. If you really want to make an impression in a hyper-local market, you're going to have to do better than that.
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Crowd Funding...The short story...Think Church.!

Crowd Funding...The short story...Think Church.! | Living | Scoop.it

Like Church crowdfunding offers a gathering of like mind belief, and allows you to build your following out from that collective belief. You create a project and offer it first to your community, who in turn pass it on to other members, who deposit in the basket which comes back to you. The rewards passed on to the community are not just the rewards you offer but also the rewards of community, by understand why people are part of a group and what your success means to all is a big part of what makes for a winning project. Building a project into a community rally is work plus work and should not be confused with other projects that you believe are successful because of the platform or creativity, even the best presented projects can fail without the belief or understanding of the project by the community.

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Welcome To The New Millennial Economy: Goodbye Ownership, Hello Access - Forbes

Welcome To The New Millennial Economy: Goodbye Ownership, Hello Access - Forbes | Living | Scoop.it
This is a guest post by Gary Swart, the CEO of oDesk, an online marketplace for hiring virtual workers.  Today’s millennials don’t like to own anything—besides businesses, that is.
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