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Audience engagement - three approaches

Audience engagement - three approaches | Living Story | Scoop.it

"A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement..."


Via Simon Staffans
Alexis Niki's insight:

Concrete advice, including pros and cons and project examples, in this post by Simon Staffans.

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Simon Staffans's curator insight, October 20, 2013 3:44 AM

Some thoughts on how to engage an audience.

Lauren Scime's curator insight, October 20, 2013 7:58 PM

A good reminder to us all that not only new but traditional methods still work when combined. Great post. 

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Living Story
The many dimensions of story.
Curated by Alexis Niki
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Theme parks engage visitors through interactive technology

Theme parks engage visitors through interactive technology | Living Story | Scoop.it
It's no longer enough to entertain theme-park guests. You've got to make them part of the action.
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“I am not creative” (Is A Lie We Tell Ourselves) | LinkedIn

“I am not creative” (Is A Lie We Tell Ourselves) | LinkedIn | Living Story | Scoop.it
A few months ago, one of my clients, a singer at the Opera National de Paris, arranged a backstage tour for my husband and me. We visited a number of the creative ateliers that supply the Opera Bastille with costumes, wigs, shoes, props, and much more. It was an absolutely fascinating immersion into the bustling activity that takes place behind the scenes of every grand production we see on stage.
Alexis Niki's insight:

Our most important stories are the ones we tell ourselves.

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How Ryan Gosling Earns $7 Million for an Indie Film

How Ryan Gosling Earns $7 Million for an Indie Film | Living Story | Scoop.it
A version of this story first appeared in the Dec. 12 issue of The Hollywood Reporter magazine.
In the days leading up to November's American Film Mar...
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9 (Short) Storytelling Tips From A Master Of Movie Trailers

9 (Short) Storytelling Tips From A Master Of Movie Trailers | Living Story | Scoop.it
“ Buddha Jones co-founder John Long discusses mini-storytelling principles and the art of modern trailer making.”
Via siobhan-o-flynn
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4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast "Serial"

4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast "Serial" | Living Story | Scoop.it
“ Julie Snyder is the senior producer and co-creator of the hit podcast Serial. Here, she offers some guidelines for telling a story the Serial way.”
Via siobhan-o-flynn
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Halloween Stories: How Pumpkins Became "Jack O' Lanterns"

Halloween Stories: How Pumpkins Became "Jack O' Lanterns" | Living Story | Scoop.it
The name “Jack O’ Lantern” was originally one of the numerous names given to ignis fatuus (Medieval Latin for “foolish fire”), another of which is “Will O’ the Wisps”, basically the odd light that can occasionally be seen over marshes, swamps, and the like. “Jack O’ Lantern” first popped up being used this way around the mid-17th century in East Anglia, UK and spread from there through parts of England, Ireland, and Scotland.

Via Karen Dietz
Alexis Niki's insight:

Happy Halloween, everyone!

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Karen Dietz's curator insight, October 30, 11:14 AM

It's Halloween tomorrow and time for some fun! I've got a list here of cool posts I've found to help us celebrate this favorite holiday.


All Things Pumpkin

First up is the story about how carved pumpkins became known as 'Jack o'lanterns'. It's based on an Irish folktale. Ignore the author's side comments -- hey, it's a folktale, OK? -- and enjoy Jack's creative solutions and eventual comeuppance.


Next, wander over to the article "10 Crazy Facts About Pumpkins" that had me saying, "Who knew?!" http://time.com/3544386/10-crazy-facts-about-pumpkins/


For some great eye candy, next check out these fab photos of amazing carved pumpkins -- something maybe to try out on our own for next year. They are beautiful and inspiring! http://www.mymodernmet.com/profiles/blogs/john-reckner-roger-williams-park-pumpkins 


There's Still Time For An Awesome Costume

Now if you are like me, I'm always scrambling at the last minute for a costume. I am also a big fan of duct tape -- the handyman's secret weapon. I even travel with a small roll for any kind of emergency, LOL! So here's a link about how to use duct tape to make 15 Halloween costumes. Right on! http://mashable.com/2014/10/18/duct-tape-costumes/?utm_reader=feedly 


But how about if you have a group of friends or co-workers and you want to dress up together? Never fear -- here is a post with fab examples of 20 best DIY group costumes you can still whip together http://www.brit.co/diy-group-costumes/


Have fun and Happy Halloween!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Richard Spencer's curator insight, October 31, 9:23 AM

An  interesting  story  -   originating  from  folk  lore  about  a  thief  called  Jack  who  was  chased  by  the  villagers   when  he was  stopped  in  in  his  tracks  by  Satan.

Story  taken  from  http://en.wikipedia.org/wiki/Jack-o%27-lantern

 

Jack was getting chased by some villagers from whom he had stolen, when he met Satan, who claimed it was time for him to die. However, the thief stalled his death by tempting Satan with a chance to bedevil the church-going villagers chasing him. Jack told Satan to turn into a coin with which he would pay for the stolen goods (Satan could take on any shape he wanted); later, when the coin (Satan) disappeared, the Christian villagers would fight over who had stolen it. The Devil agreed to this plan. He turned himself into a silver coin and jumped into Jack's wallet, only to find himself next to a cross Jack had also picked up in the village. Jack had closed the wallet tight, and the cross stripped the Devil of his powers; and so he was trapped.

In both folktales, Jack only lets Satan go when he agrees never to take his soul. After a while the thief died, as all living things do. Of course, his life had been too sinful for Jack to go to heaven; however, Satan had promised not to take his soul, and so he was barred from hell as well. Jack now had nowhere to go. He asked how he would see where to go, as he had no light, and Satan mockingly tossed him an ember from the flames of Hades, that would never burn out. Jack carved out one of his turnips (which were his favorite food), put the ember inside it, and began endlessly wandering the Earth for a resting place. He became known as "Jack of the Lantern", or Jack-o'-lantern.

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Better User Experience With Storytelling - Part One - Smashing Magazine

Better User Experience With Storytelling - Part One - Smashing Magazine | Living Story | Scoop.it
Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions. Today we communicate a bit differently. Our information is fragmented across various mass-media channels and delivered through ever-changing technology. It has become watered down, cloned, and is churned out quickly in 140-character blurbs. We've lost that personal touch where we find an emotional connection that makes us care. Using storytelling, however, we can pull these fragments together into a common thread. We can connect as real people, not just computers. In this article we'll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections.
Alexis Niki's insight:

This article makes an important connection between storytelling and user experience. "Storytelling can help teams focus their efforts on everything from the content on the website to understanding the business problem in a new way." I couldn't agree more!

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The Most Engaging Ideas Leave Something Out

The Most Engaging Ideas Leave Something Out | Living Story | Scoop.it
Leave it incomplete so others can complete it.

Via Karen Dietz
Alexis Niki's insight:

When telling a story for business or otherwise, what you leave out can be as important as what you put in.

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Lydia Gracia's curator insight, October 2, 2:15 PM

Une histoire à compléter par vos clients... ce n'est peut être pas la même mais c'est son expérience de vous!

Valerius Terapeuta Holistico's curator insight, October 3, 10:29 AM

adicionar a sua visão ...

Michael Williams StoryCoaching's curator insight, October 5, 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.

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Muhammad Ali on Black & White - YouTube

"..and the angel food cake was the white cake, and the devil food cake was the chocolate cake." Excerpt from October 17, 1971 interview with Michael Parkinso...
Alexis Niki's insight:

With humor, intelligence, and grace, Ali proves himself yet again to be a champion storyteller. This is an excellent example of what I like to call "living story."

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Twenty Awesome Covers From The US Space Program

Twenty Awesome Covers From The US Space Program | Living Story | Scoop.it
The upcoming 2013 April 18 Space Exploration Signature Auction by Heritage Auctions brought us these fine document covers. Manuals, guidebooks, press kits, reports, brochures - all with cool artworks and typography. Enjoy!
Alexis Niki's insight:

Oh, what stories these images evoke! Enjoy.

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It's Nice That : Copywriter Rob Mitchell on why Airbnb doesn't need a brand story

It's Nice That : Copywriter Rob Mitchell on why Airbnb doesn't need a brand story | Living Story | Scoop.it
Alexis Niki's insight:

I'm a fan of Airbnb, but I too think their new brand story tries too hard. It tells me what to think and feel instead of giving me room to draw my own conclusions. I'm not sure why Airbnb felt they needed a new story and logo right now, but to me it's a misstep.

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Watch a Young Terry Gilliam Explain How He Makes Monty Python Animations

There's a lot to love about vintage Monty Python—dead parrots, silly walks, lumberjacks, killer rabbits—but Terry Gilliam's magic touch with his signature cut-out animations really gave the group a goofball creative edge. In this clip from the early 1970s, a fresh-faced Gilliam (with an incredible 'do) describes his no-tech approach to the process.
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Documentary storytelling with you directing the action (Wired UK)

Documentary storytelling with you directing the action (Wired UK) | Living Story | Scoop.it
Although the interactive documentary -- or iDoc -- is maturing, the field (and the terminology) remains subject to definition
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Five Screenwriting Rules You Can Break and Five You Can't...

Five Screenwriting Rules You Can Break and Five You Can't... | Living Story | Scoop.it
Screenwriter Tom Williams explores the controversial topic of screenwriting rules, and finds out there are some you can break, and some you can't...
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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Living Story | Scoop.it
It might seem old-fashioned. But that’s what makes it so effective.
Alexis Niki's insight:

Freytag's Pyramid in a Budweiser ad? Seems so! 

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Cautionary Tales in Transmedia Storytelling | WIRED

Cautionary Tales in Transmedia Storytelling | WIRED | Living Story | Scoop.it
“ One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media without tricking or endangering the game’s players.”
Via Richard Kastelein
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Data Storytelling: A Fab Technique For Presentations

“We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…”
Via Karen Dietz
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Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Ivo Nový's curator insight, December 6, 1:21 PM

Write down, in order, the 10 Most Important Things you want to tell your audience.

These 10 things become short headlines on each of your slides.

Keep it clear and concise. Like any other story it should have a beginning, middle, and an end.

Елена Гончарова's curator insight, December 7, 3:48 AM

добавить ваше понимание ...

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Google’s Bleeding Edge Interactive Movie Format Blows Minds, Seduces Hollywood A Listers

Google’s Bleeding Edge Interactive Movie Format Blows Minds, Seduces Hollywood A Listers | Living Story | Scoop.it
Justin Lin directs live action Android ‘Spotlight’ film. Move over Oculus?
Alexis Niki's insight:

Google Spotlight Stories are immersive shorts for mobile.  Siting at the nexus of art and technology, Spotlight Stories offer a new canvas for creatives. The first Spotlight Stories experiments were CG, then animation, and now live action. A long (15 minutes) but inspiring read. Much food for thought for storytellers, including amazing insights from director Justin Lin and animator Glen Keane. The best news? While the technology is currently in the hands of world class talents during this experimental phase, there is a desire to open up the system  to more creators.

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Our Little Human Lives

Our Little Human Lives | Living Story | Scoop.it

I am fascinated by the question of why we tell stories. The answer will
vary depending on who you ask. A psychologist might talk of dreams and memories, a sociologist about a cohesive force that binds us to one another, and a neuroscientist about how the brain is stimulated by narrative. Whatever the explanation, we end up at the same place: Human beings find meaning in story.

Alexis Niki's insight:

Introducing the WHY TELL STORIES blog category. Some thoughts from author Madeleine L'Engle.

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Story Woes of a Multi-Hyphenate

Story Woes of a Multi-Hyphenate | Living Story | Scoop.it
An interesting question came up during my latest workshop, Boost Your Career With Storytelling. One of the participants was a graphic designer-artist-musician—that is, a professional and creative multi-hyphenate, like many of the people I coach.
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Writing Dialogue: Beats of the Dead Horse

Writing Dialogue: Beats of the Dead Horse | Living Story | Scoop.it
When I dove into a theoretical approach to writing dialogue, I was pleasantly surprised the way to improve it is often through the structure of your scenes.
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The Evolution of Texting in Television and Film

The Evolution of Texting in Television and Film | Living Story | Scoop.it
How do you show a character texting in a movie or TV show and make it interesting? Filmmakers are finding new ways.
Alexis Niki's insight:

In a world where we're always connected, it's implausible for fictional characters not to be. Equally implausible is having them read their text messages out loud to nobody in particular. Integrating text messages in a film seamlessly is tricky, as is finding ways to deprive characters of their mobile phones in moments of dramatic peril. Here are some things people have tried, with varied success. How about you? Have you come up with interesting ways to weave today's technology into your visual storytelling?

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Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't

Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't | Living Story | Scoop.it
“A film company, two foundations and a university want to know what motivates people to support an issue on social media after they see issue-oriented movies, TV shows or online video.”
Via Karen Dietz
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Karen Dietz's curator insight, July 22, 6:11 PM

Now this is very interesting. We all know that our business stories are crafted to move people to action. But how does that happen really really, and how do you measure or evaluate it?


Here comes along Participant Media, an activist entertainment company to answer these vexing questions. They are developing a measuring tool to determine emotional response and level of engagement to films (stories).


There's still a way to go, but we should keep this on our radar screen for its application to business storytelling. Learn more about what's happening, the tool they are developing, and what's in store for us in the future by reading this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Patricia Stitson's curator insight, July 26, 1:27 PM

Karen Dietz, you should take a look at the marketing anaylysis developed by Emotient using CERT technology.  I hear rumour that one of the founders might be talking at an upcoming TEDxAmericasFinestCity evnt ;-)

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You are not a storyteller - Stefan Sagmeister @ FITC

We had the pleasure of spending some time with Stefan Sagmeister at the recent FITC Toronto conference in April, 2014, and he had some things to say. See Sagmeister…
Alexis Niki's insight:

Being a storyteller is easier said than done.

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Screenwriter Dustin Lance Black on his Creative Process

Screenwriter Dustin Lance Black on his Creative Process | Living Story | Scoop.it
Screenwriter Dustin Lance Black ("Milk," "J. Edgar") takes viewers inside his creative process in an exploration of where ideas come from.
Alexis Niki's insight:

An inspiring interview that captures the challenge and the thrill of screenwriting beautifully. My favorite take-aways:

"A film is not what happened. A film is an impression of what happened."

"It's like an addiction. I want to solve the problems, I want to make it work."

"We make progress by telling our personal stories."

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