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Audience engagement - three approaches

Audience engagement - three approaches | Living Story | Scoop.it

"A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement..."


Via Simon Staffans
Alexis Niki's insight:

Concrete advice, including pros and cons and project examples, in this post by Simon Staffans.

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Simon Staffans's curator insight, October 20, 2013 3:44 AM

Some thoughts on how to engage an audience.

Lauren Scime's curator insight, October 20, 2013 7:58 PM

A good reminder to us all that not only new but traditional methods still work when combined. Great post. 

Living Story
The many dimensions of story.
Curated by Alexis Niki
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Writing Dialogue: Beats of the Dead Horse

Writing Dialogue: Beats of the Dead Horse | Living Story | Scoop.it
When I dove into a theoretical approach to writing dialogue, I was pleasantly surprised the way to improve it is often through the structure of your scenes.
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The Evolution of Texting in Television and Film

The Evolution of Texting in Television and Film | Living Story | Scoop.it
How do you show a character texting in a movie or TV show and make it interesting? Filmmakers are finding new ways.
Alexis Niki's insight:

In a world where we're always connected, it's implausible for fictional characters not to be. Equally implausible is having them read their text messages out loud to nobody in particular. Integrating text messages in a film seamlessly is tricky, as is finding ways to deprive characters of their mobile phones in moments of dramatic peril. Here are some things people have tried, with varied success. How about you? Have you come up with interesting ways to weave today's technology into your visual storytelling?

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Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't

Participant Index--Finding Out Why 1 Film Spurs Action, While Another Doesn't | Living Story | Scoop.it
“A film company, two foundations and a university want to know what motivates people to support an issue on social media after they see issue-oriented movies, TV shows or online video.”
Via Karen Dietz
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Karen Dietz's curator insight, July 22, 6:11 PM

Now this is very interesting. We all know that our business stories are crafted to move people to action. But how does that happen really really, and how do you measure or evaluate it?


Here comes along Participant Media, an activist entertainment company to answer these vexing questions. They are developing a measuring tool to determine emotional response and level of engagement to films (stories).


There's still a way to go, but we should keep this on our radar screen for its application to business storytelling. Learn more about what's happening, the tool they are developing, and what's in store for us in the future by reading this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Patricia Stitson's curator insight, July 26, 1:27 PM

Karen Dietz, you should take a look at the marketing anaylysis developed by Emotient using CERT technology.  I hear rumour that one of the founders might be talking at an upcoming TEDxAmericasFinestCity evnt ;-)

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You are not a storyteller - Stefan Sagmeister @ FITC

We had the pleasure of spending some time with Stefan Sagmeister at the recent FITC Toronto conference in April, 2014, and he had some things to say. See Sagmeister…
Alexis Niki's insight:

Being a storyteller is easier said than done.

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Screenwriter Dustin Lance Black on his Creative Process

Screenwriter Dustin Lance Black on his Creative Process | Living Story | Scoop.it
Screenwriter Dustin Lance Black ("Milk," "J. Edgar") takes viewers inside his creative process in an exploration of where ideas come from.
Alexis Niki's insight:

An inspiring interview that captures the challenge and the thrill of screenwriting beautifully. My favorite take-aways:

"A film is not what happened. A film is an impression of what happened."

"It's like an addiction. I want to solve the problems, I want to make it work."

"We make progress by telling our personal stories."

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Get Your First Act Written! This Animated Video with Pixar's Michael Arndt Shows You How « No Film School

Get Your First Act Written! This Animated Video with Pixar's Michael Arndt Shows You How « No Film School | Living Story | Scoop.it
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This Is TUTTING - YouTube

Tutting is a hypnotic dance you need to see. Tweet this: http://bit.ly/1fBpz0E Post to Facebook: http://on.fb.me/1fBpCcK Like on Facebook: http://on.fb.me/1i...

Via Pedro de Alcantara
Alexis Niki's insight:

If this is tutting, I could watch it all day! Favorite takeaway: "Take something, make it yours."

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Pedro de Alcantara's curator insight, February 7, 8:53 AM

Creativity contains a CRAZY element that requires DISCIPLINE to thrive. These guys have both!

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5 Reasons Disney's 'Frozen' Is Killing It At Theaters

5 Reasons Disney's 'Frozen' Is Killing It At Theaters | Living Story | Scoop.it
Disney's latest animated feature is on track to earn $1 billion worldwide.
Alexis Niki's insight:

Starlight Runner's Jeff Gomez on the success of FROZEN. 

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2014 The Year I Give No Attention to the definition of Transmedia | Hal Hefner

2014 The Year I Give No Attention to the definition of Transmedia | Hal Hefner | Living Story | Scoop.it
2014 The Year I Give No Attention to the definition of Transmedia is here. This is Hal Hefner's final say on the divisive word
Alexis Niki's insight:

For anyone who's had enough of the debate around the word "transmedia," Hal Hefner's thoughts on the subject will come as a relief. My favorite insight:

 

"I want to educate people (myself included) on exploratory storytelling practices and strategies. I want to learn about new ways to tell my stories by exhausting all technological and creative avenues that apply. That’s it. I don’t really care what you think about the word Transmedia."

 

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Why Disney keeps buying all your favorite childhood icons

Why Disney keeps buying all your favorite childhood icons | Living Story | Scoop.it
Luke Skywalker. Princess Leia. Kermit the Frog. Miss Piggy. Spider-Man. The Incredible Hulk. Buzz Lightyear. And now, Indiana Jones. Together, they represent the defining characters and pop culture childhood memories of millions, if not billions.
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Making a Scene

Making a Scene | Living Story | Scoop.it

The actors who gave the year’s best performances star in one-line films created by the Oscar-winning cinematographer Janusz Kaminski.

Alexis Niki's insight:

Gorgeous visuals, intriguing vignettes. Don't miss the Making of "Making a Scene."

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Audience engagement - three approaches

Audience engagement - three approaches | Living Story | Scoop.it

"A quick note on a topic we’ve been addressing in several projects of late – that of audience engagement..."


Via Simon Staffans
Alexis Niki's insight:

Concrete advice, including pros and cons and project examples, in this post by Simon Staffans.

more...
Simon Staffans's curator insight, October 20, 2013 3:44 AM

Some thoughts on how to engage an audience.

Lauren Scime's curator insight, October 20, 2013 7:58 PM

A good reminder to us all that not only new but traditional methods still work when combined. Great post. 

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Write It Short: Clutch (Canada)

Write It Short: Clutch (Canada) | Living Story | Scoop.it

Write It Short! is a new series of interviews with award-winning web series creators about their writing and storytelling process. I started it in collaboration with the LA Web Series Festival. Here, I talk to CLUTCH creator Jonathan Robbins about the special challenges of writing a dark and hard-hitting (NC-17 / R) piece for the web. 

Alexis Niki's insight:

You can see CLUTCH at: http://clutchtheseries.com 

Warning: CLUTCH is mature viewing.

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Muhammad Ali on Black & White - YouTube

"..and the angel food cake was the white cake, and the devil food cake was the chocolate cake." Excerpt from October 17, 1971 interview with Michael Parkinso...
Alexis Niki's insight:

With humor, intelligence, and grace, Ali proves himself yet again to be a champion storyteller. This is an excellent example of what I like to call "living story."

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Twenty Awesome Covers From The US Space Program

Twenty Awesome Covers From The US Space Program | Living Story | Scoop.it
The upcoming 2013 April 18 Space Exploration Signature Auction by Heritage Auctions brought us these fine document covers. Manuals, guidebooks, press kits, reports, brochures - all with cool artworks and typography. Enjoy!
Alexis Niki's insight:

Oh, what stories these images evoke! Enjoy.

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It's Nice That : Copywriter Rob Mitchell on why Airbnb doesn't need a brand story

It's Nice That : Copywriter Rob Mitchell on why Airbnb doesn't need a brand story | Living Story | Scoop.it
Alexis Niki's insight:

I'm a fan of Airbnb, but I too think their new brand story tries too hard. It tells me what to think and feel instead of giving me room to draw my own conclusions. I'm not sure why Airbnb felt they needed a new story and logo right now, but to me it's a misstep.

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Watch a Young Terry Gilliam Explain How He Makes Monty Python Animations

There's a lot to love about vintage Monty Python—dead parrots, silly walks, lumberjacks, killer rabbits—but Terry Gilliam's magic touch with his signature cut-out animations really gave the group a goofball creative edge. In this clip from the early 1970s, a fresh-faced Gilliam (with an incredible 'do) describes his no-tech approach to the process.
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Documentary storytelling with you directing the action (Wired UK)

Documentary storytelling with you directing the action (Wired UK) | Living Story | Scoop.it
Although the interactive documentary -- or iDoc -- is maturing, the field (and the terminology) remains subject to definition
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A Master Storyteller at Work: Francis Ford Coppola On Writing The Godfather

A Master Storyteller at Work: Francis Ford Coppola On Writing The Godfather | Living Story | Scoop.it
Alexis Niki's insight:

Love the old-school binder -- and the thought process. So inspiring! 

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Gary Vaynerchuk: Stop Storytelling Like It’s 2007

Gary Vaynerchuk: Stop Storytelling Like It’s 2007 | Living Story | Scoop.it
Social networks aren't just for distribution. The best creatives recognize the nuances of every platform and respect the context.
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Interview with Sean Oliver, creator of LUCIDITY: The Web Saga

Interview with Sean Oliver, creator of LUCIDITY: The Web Saga | Living Story | Scoop.it

In this latest post for the Write It Short! series I talk to Sean Oliver, creator of LUCIDITY, a sci-fi series about a pair of roommates who share each other's dreams. Write It Short! is a collaboration with LA Web Fest.

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15 Predictions On The Future Of Indie Film

15 Predictions On The Future Of Indie Film | Living Story | Scoop.it
I have written about the good things in indie film. I have done it quite a bit. I have written about the bad things, and more than several times there too.
Alexis Niki's insight:

Interesting insights from Ted Hope. I've already seen evidence of #11 in the web series community.

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Pixar, 25 Years of Animation at Art Ludique Museum, Paris

Pixar, 25 Years of Animation at Art Ludique Museum, Paris | Living Story | Scoop.it
Alexis Niki's insight:

After several years of traveling, the famous Pixar exhibit finally hits Paris. A must see! 

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Is It Actually Fun to Watch a Dramatic TV Series at a Bar?

Is It Actually Fun to Watch a Dramatic TV Series at a Bar? | Living Story | Scoop.it
Earlier this fall, when the Twitter-powered juggernaut Scandal premiered its third season, the show’s devoted fans had no shortage of venues for taking in the next chapter in the lives of Olivia Pope and her team of political fix-it “gladiators.”...
Alexis Niki's insight:

Communal viewing isn't a thing (yet?) in Paris where I live, but it sounds like fun. I'll have to seek it out next time I'm in New York. Has anyone experienced it?

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[Blog] Write it Short Series - McCracken Live!

[Blog] Write it Short Series - McCracken Live! | Living Story | Scoop.it

"A blend of Tootsie meets Carol Burnett meets Martha Stewart meets a martini, Carol Ann McCracken (played by Brian Beacock) is an all-new take on America’s Sweetheart. McCracken Live! Is an LA Webfest 2011 Grand Prize recipient."

Alexis Niki's insight:

An interview with McCracken Live! creator Brian Beacock.

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