Living in the Cloud
1 view | +0 today
Follow
Living in the Cloud
Anything to do with Web 2 Solutions, the Cloud and the ones that want to dominate it.
Your new post is loading...
Your new post is loading...
Scooped by Christopher Pace
Scoop.it!

Twitter / christopherpace: What do Google, Bing and Autodesk ...

Twitter / christopherpace: What do Google, Bing and Autodesk ... | Living in the Cloud | Scoop.it

It looks like these companies lack in-house search engine facilities to double check whether their new identities are original or at least 50% different to what already exists!

I am not sure whether Bing released their new identity before Autodesk's but for crying out loud, do your homework properly before you take the leap!

more...
No comment yet.
Scooped by Christopher Pace
Scoop.it!

Why No. 2 Ad Company Omnicom Opts Out of Digital Spotlight | Agency News - Advertising Age

Why No. 2 Ad Company Omnicom Opts Out of Digital Spotlight | Agency News - Advertising Age | Living in the Cloud | Scoop.it
by integrating digital capabilities within its larger, more well-known brands, is omnicom building the agency of the future?
Christopher Pace's insight:

Whilst many would argue that in the near future everything will turn Digital,  Advertising Agencies are being faced with the dilemma of whether to invest in Digital Agencies through buyouts or decide to build their own technology team to serve this growing demand. Defining 'Digital' is also challenging nowadays as the term is overused and has become a word that cariies with it a myriad of definitions ranging from software technologies  to social media, web solutions to digital television, mobile applications and beyond. 

I think that although we are seeing an ever growing diverse range of comunication channels, each require their own expertise and therefore those that are technical should remain technical, specialists in Marketing should focus on being proficient in Marketing and the artists in which I group graphic designers, web designers, creatives, visionaries and art directors should focus on what they do best.  It is however a necessity today to understand what the plethora of marketing platforms can offer and how they work otherwise how can we claim that we are creative people.  Creativity is not only about good ideas but about good ideas that can work across a multichanneled arena of technologies.  Keeping up in this ever changing industry is a must. What is available today shall be tomorrow's clichè and we shall all look forward to the opportunities that the future holds.

more...
No comment yet.
Scooped by Christopher Pace
Scoop.it!

Microsoft’s one million servers: what it means

Microsoft’s one million servers: what it means | Living in the Cloud | Scoop.it
Microsoft's Steve Ballmer recently disclosed that the company has one million servers in its data centers. Turns out, that metric -- kept a secret by some of the big Web companies -- doesn't really tell us a lot.
more...
No comment yet.
Scooped by Christopher Pace
Scoop.it!

A look into Skydrive and its driving slow...

more...
No comment yet.