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JOBS Official Trailer HD - Ashton Kutcher as Steve Jobs

Jobs Trailer 2013 with Ashton Kutcher Official Movie Trailer in HD The story of Steve Jobs' (Ashton Kutcher) ascension from college dropout into one of the m...

Via Jon Koob
Tina Overbury's insight:

The ultimate story/ pitch /brand / belief / leader / doer / integrator of living/giving/being his story whether liked or not - always authentic, always Steve, always Apple.  

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Rescooped by Tina Overbury from Integrated Brand Communications
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How to Mobilize Your Brand Advocates through Storytelling

How to Mobilize Your Brand Advocates through Storytelling | Live Your Best Story | Scoop.it

With the decline of traditional media and its effectiveness, brands have been turning to brand advocates to get their message across to potential customers.

Brand advocates are existing customers of a brand who are the biggest fans of that brand and who are passionate about the brand and its products. They don’t need an incentive to spread their love and ignite a word of mouth (both online and offline), because they are emotionally invested in brand’s mission and its story.

Neilson’s 2012 survey of global trust in advertising found that 92 percent of respondents trust recommendations from people they know, and 70 percent trust consumers' opinions posted online. And this isn’t the only data point that speaks to the power of advocates. At BRANDERATI we have put together a deck of the 26 stats marketers should know about advocacy that you might find interesting.


Via Russ Merz, Ph.D.
Tina Overbury's insight:

Become memorable.  A brand advocate is someone you made a significant difference to and so they rave about you.  

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Russ Merz, Ph.D.'s curator insight, January 25, 2014 12:09 PM

A good discussion with case examples of using customer brand stories ("organic advocacy") to build #brandadvocacy.