Live Mobile TV challanges the traditional box
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YouTube looking to paid-subscriptions

YouTube looking to paid-subscriptions | Live Mobile TV challanges the traditional box | Scoop.it
YouTube is reportedly looking to new subscription offerings, including ad-free version of the service, according to the Google-owned video site’s CEO Susan Wojcicki.

Speaking at tech site Re/code’s Code/Mobile conference in Half Moon Bay, California, Wojcicki reportedly said that while YouTube’s ad-supported approach has allowed it to build massive scale, “there’s going to be a point where people don’t want to see the ads.”

Without going into details, Wojcicki said that YouTube was “thinking about how to give users options” and said that giving users the choice to either watch ads or pay a fee was “an interesting model.”

Speaking on stage, Wojcicki also revealed that half of YouTube’s views now come from mobile devices that that viewing time on the site is growing at a rate of 50% each year.

The comments mark YouTube’s latest efforts to experiment with monetising its site in different ways.

Last May, YouTube first started piloting individual subscription channels on its site, with 53 initial participant networks kicking-off the scheme.

Each of these channels was free to set a monthly charge for accessing their content, with participants including The Jim Henson Company, which launched a channel called Jim Henson Family TV, featuring ad-free full episodes of hit shows like Fraggle Rock and Sid the Science Kid for US$2.99 (€2.30) per month or US$24.99 per year.

Before this, YouTube first started building a partner programme in 2007 to enable content creators to earn revenues from their channels. In 2011 it then launched its original channels initiative in the US, rolling this out to Europe in 2012. This saw YouTube invest in original content for the site, offering advances on ad-revenues for the professionally-produced videos for the first time. It has also experimented with per-film movie rentals and live-streamed content on the site.

Susan Wojcicki was appointed to run YouTube in February this year, having previously served as senior vice president of ads and commerce at Google.

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Patrick Lopez's curator insight, October 28, 2014 5:41 PM

Here we go again, it failed last year. Lets see if the strategy has matured some.

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Cisco Survey Touts Mobile Video Boom | TVTechnology

Cisco Survey Touts Mobile Video Boom | TVTechnology | Live Mobile TV challanges the traditional box | Scoop.it

Cisco System’s annual Visual Networking Index anticipates an array of opportunities for mobile and wireless delivery, including vast expansion of mobile video services and multiscreen ventures. It also serves as strong ammunition for forces who want to seize spectrum for the growing global demand for mobile bandwidth. 

 

The VNI Global Mobile Data Traffic Forecast, issued just before last month’s Mobile World Congress in Barcelona, envisions that video will constitute two-thirds of the world’s mobile data traffic by 2017, a 16- fold increase between now and then. The mobile video load will far exceed other mobile data usage, such as email, Web surfing and machine-to-machine services in the “Internet of Everything.”

 

Mobile video traffic accounted for 51 percent of the worlds’ Internet traffic at the end of 2012, the first time video took up more than half of all wireless bandwidth, Cisco says.

 

Several recent analyses and product announcements at the Barcelona mobile trade show underscore Cisco’s great expectations. For example, Parks Associates, a Texas market research firm, singles out the rapid increase of video viewing on tablets and smartphones, and Ericsson was among the technology suppliers to launch new multiplatform capabilities during the Mobile World Congress.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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BroadbandBreakfast's curator insight, March 25, 2013 10:57 AM

Very interesting complement to the discussion at the Broadband Breakfast Club last Tuesday, which is now visible at http://BroadbandBreakfast.com.

 

Interactly's curator insight, October 2, 2013 3:58 AM

With increasingly high speed mobile connections video traffic is headed more and more to mobile devices. Currently the majority is still one-way, but there is no reason for it to stay that way so the future should be looking up for the visually oriented.

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Verizon: Multicast Is 'a Year Away'

Verizon: Multicast Is 'a Year Away' | Live Mobile TV challanges the traditional box | Scoop.it

Verizon says that it is ready to deliver LTE Multicast and is simply waiting for the compatible devices to become available in volume. Verizon is also working on the revenue models for the 4G video service.


I think [the 4G Mobile TV service] will be a year away," said Verizon WirelessCFO Fran Shammo on the operator's third-quarter earnings call Tuesday morning. Verizon first demonstrated the video capability in New York City around the Super Bowl with the NFL. He expects that devices need to arrive and content providers to see potential customers before the mobile TV service takes off.


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Report: Americans now spend more time on mobile than watching TV

Report: Americans now spend more time on mobile than watching TV | Live Mobile TV challanges the traditional box | Scoop.it
Promising news for mobile game makers today, as analytics firm Flurry reports that for the first time ever, Americans now spend more time staring at their mobile devices than watching television.

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LTE leads to a jump in video consumption

LTE leads to a jump in video consumption | Live Mobile TV challanges the traditional box | Scoop.it

Higher speed cellular networks leads to a jump in video consumption -- It's probably no surprise that Americans are increasingly watching video on their cell phones and tablets. Just how much mobile video consumption happens is starting to become interesting, and it is the subject of a study by Citrix.


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A Broadcaster's View on the future of Media Delivery incl LTE Broadcast - great ppt


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Lei Shi's curator insight, September 22, 2014 7:58 AM

The last thing DTT network operater want to hear: 'As soon as Yle can fulfil its public service assignment to serve whole population through wireless broadband networks, Yle need to reconsider how long it can afford to purchase DTT-capacity.'

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Qualcomm Hopes to Attract Developers With LTE Broadcast Proprietary SDKs

Qualcomm Hopes to Attract Developers With LTE Broadcast Proprietary SDKs | Live Mobile TV challanges the traditional box | Scoop.it

One of the biggest challenges mobile operators face is handling the growing amount of video traffic in their networks. One potential savior is multicast technology LTE broadcast, which delivers content such as TV broadcasts to multiple people at once instead of sending a separate stream to each user. The result is less strain on the network, which is especially good in places such as sports arenas.

 

Qualcomm's LTE Broadcast SDK has been designed for Snapdragon-based devices.

 
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Mobile Video Advertising complements TV

Mobile Video Advertising complements TV | Live Mobile TV challanges the traditional box | Scoop.it

Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media.


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Mobile Video Advertising complements TV

Mobile Video Advertising complements TV | Live Mobile TV challanges the traditional box | Scoop.it

Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media.


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Mobile App Marketing Tips

Launched a mobile app and want to reach maximum users? Here is best mobile app marketing tips to get best results.

 

 


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The future of Public Service Media

The future of Public Service Media | Live Mobile TV challanges the traditional box | Scoop.it

Media and societies in Europe will face massive changes in the next decade. Under the heading Vision 2020 the EBU members will embark on an exciting strategic exercise to investigate how public service media can deal with these changes in a way that serves the audiences the best.


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Screen-Bridge: The Future of Social TV - Tech Cocktail

Screen-Bridge: The Future of Social TV - Tech Cocktail | Live Mobile TV challanges the traditional box | Scoop.it
Screen-Bridge: The Future of Social TV Tech Cocktail According to their site, “Screen-Bridge collaborates with a television show's social media team and works directly with production to seamlessly produce unique social media content and enhance a...

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For people who like watching video online, it's YouTube 50% and Netflix 25%

For people who like watching video online, it's YouTube 50% and Netflix 25% | Live Mobile TV challanges the traditional box | Scoop.it
Even as the number of paid streaming-video services like Netflix and Hulu become more accessible on gadgets, built into TVs and installed on videogame consoles, people watching video online still prefer free.

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Cable is Dominant Force across TV, Internet, Social, Mobile Screens: CAB Study | Multichannel.com

Cable is Dominant Force across TV, Internet, Social, Mobile Screens: CAB Study | Multichannel.com | Live Mobile TV challanges the traditional box | Scoop.it

The Cabletelevision Advertising Bureau, on the eve of the upfront selling season, has released a special report underscoring the breadth of the national cable networks’ collective size versus the “five screens” advertisers and agency customers are looking toward for their ad buys.

 

Created at the request of a number U.S. media agencies, the "Cable Nation: Video Advertising Update," using Nielsen, comScore and Trendrr data, aims to furnish ad budget allocators with statistics that quantify the role that cable plays in the daily lives of Americans.

 

Among the findings: Cable remains the dominant force in ad-supported television, garnering 92% and 75% of total-day and primetime ratings, respectively, against Madison Avenue’s coveted 18-to-49 demo.

 

Moreover, the two screens of cable TV, plus Internet, hold a significant lead over four portals and Facebook with 85 hours per month. That compares with 34 hours spent with broadcast fare, and 24 hours with AOL, Google, MSN, Yahoo! and Facebook.

 

Click headline to read more--

 


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Mobile video volume on LTE already 5x greater than 3G

Mobile video volume on LTE already 5x greater than 3G | Live Mobile TV challanges the traditional box | Scoop.it

A report by analytics vendor Citrix has revealed the extent of LTE-based video streaming growth. The report focuses on the consumption of LTE-based services among global tier 1 operators; and concludes LTE is already generating five times greater data volume than 3G at operators that offer both.


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Google's 4K video format to hit TVs, mobile devices, PCs

Google's 4K video format to hit TVs, mobile devices, PCs | Live Mobile TV challanges the traditional box | Scoop.it


Google is working with hardware makers so TVs, smartphones and PCs can play 4K content from YouTube and other streaming services while consuming almost half the bandwidth required by high-definition videos today.

Google has taken steps so TVs, smartphones, tablets and streaming devices are able to play 4K content from YouTube and other streaming services while consuming almost half the bandwidth required by high-definition videos today.

Sony, Samsung, Toshiba, Intel, and other companies have pledged their support for Google's VP9 4K video format.

Users will be able to stream 4K video from Youtube and other services on their devices with support from the hardware companies.


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Mobile video volume on LTE already 5x greater than 3G

Mobile video volume on LTE already 5x greater than 3G | Live Mobile TV challanges the traditional box | Scoop.it

A report by analytics vendor Citrix has revealed the extent of LTE-based video streaming growth. The report focuses on the consumption of LTE-based services among global tier 1 operators; and concludes LTE is already generating five times greater data volume than 3G at operators that offer both.


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LTE Broadcast specialist Expway continues its steady growth in US by establishing Expway Corp.

LTE Broadcast specialist Expway continues its steady growth in US by establishing Expway Corp. | Live Mobile TV challanges the traditional box | Scoop.it
Expway Corp., the newly established US entity, serves as the central base for the company’s operations throughout the country. It is also the main hub for the company’s worldwide sales and marketing efforts.
Mountain View, CA, was a natural choice for us: It is a perfect location to support our existing North American customers, such as Verizon and their trials during the Super Bowl and Indy 500, and to carry out IODTs with Ericsson and Alcatel-Lucent, their Radio Access Network vendors.
Also being at the Silicon Valley allows us to be close to the new-tech development wave and launch our new line of products that will leverage eMBMS in an unprecedented way.


We look forward to talking with meeting you—for example, at CTIA, IBC, CES, and NAB!


Contact us at sales@expway.com for more information, or to schedule an appointment.


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Big Wifi Hotspot to Watch TV on Mobile - Tablet TV launch in SF

Big Wifi Hotspot to Watch TV on Mobile - Tablet TV launch in SF | Live Mobile TV challanges the traditional box | Scoop.it
The secretive-up-until-now service hopes to bring pay-TV operators aboard to nab customers for an Aereo-esque — albeit much more legitimate — style of TV.

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Prasar Bharti planning broadcast TV on mobile phones next year

Prasar Bharti planning broadcast TV on mobile phones next year | Live Mobile TV challanges the traditional box | Scoop.it
NEW DELHI: Public broadcaster Doordarshan plans to start broadcasting directly a bouquet of 20 free to air channels in partnership with private media houses on mobile phones from next year. "At...

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Google’s Project Loon Woos Telecom Giants

Some telecom analysts view Project Loon, Google’s effort to beam Internet signals from high-altitude balloons, as a threat to incumbent carriers. But Google wants to partner rather than compete, and some large wireless players have stepped forward.

The search giant said Monday it will team up with Telstra to test 20 Loon balloons in Western Queensland next month. The telecom provider — Australia’s largest — will give Google access to wireless spectrum and terrestrial base stations, a Google spokeswoman said.

Google is running similar tests with Britain’s Vodafone in New Zealand and Spain’s Telefonica in South America.

Loon aims to operate a ring of balloons circling the Earth at roughly 65,000 feet that receive and transmit via LTE, a popular mobile communication standard, to extend existing wireless networks to less-populated areas that previously were considered too expensive to cover.

The effort faces substantial technical and regulatory challenges, but its business model is emerging. Google’s pitch is that telecom companies keep their relationships with subscribers, while Loon reduces the cost to expand into rural areas and ultimately fills out spotty coverage.

If Google manages to get commercial service up and running – a big if – it plans to share revenue with telecom providers.

“We partner with telcos in every country we roll out in,” said Mike Cassidy, vice president of Project Loon, during a talk on November 8 at The Next Billion conference in New York. “The telcos are trying to reach their rural population that they can’t reach today. The telco does the billing for the customer, they own the customer, they do the customer support. They market the service to the customer.”

Google hopes to make Loon a cost-effective alternative to building new ground-based cell towers, he explained.

“We ask, ‘What if we put the cell towers up in the sky and share the revenue with you?’ They say, ‘sounds great,’ and it’s working really well,” Cassidy said.

However, the relationship is not as cozy as Cassidy portrays, according to Rajeev Chand, head of research at Rutberg & Company, an investment bank focused on the telecom industry.

Telecom companies are concerned that Google could use Project Loon to compete with them, Chand said. Google already competes with broadband Internet providers through its fast fiber-optic Internet service, Google Fiber, in some U.S. cities.

However, telecom companies in developing markets have a “genuine interest” in testing integration with Loon, he added.

Chand recently talked to 12 wireless network operators about Loon and heard mixed views. Some, like Telstra, Vodafone and Telefonica, are already testing it, while others are considering tests and a third group did not want to get involved. He declined to mention other company names, but said they are all outside the U.S.

Loon may help telecom operators reach people who currently lack Internet connectivity, which is a goal of many governments. So a partnership with Loon may help telecom companies negotiate with regulators for more wireless spectrum, Chand said.

Such partnerships may also help wireless operators negotiate with existing telecom-equipment makers, such as Ericsson, Huawei, Nokia and Alcatel-Lucent, which sell components for existing network expansion through cell towers, he added.

“Loon has graduated from silly to an experiment that people need to pay attention to, partly because of telecom operator involvement in these tests,” Chand said.

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Now CBS Is Selling Web Subscriptions to Its Shows, Too

Now CBS Is Selling Web Subscriptions to Its Shows, Too | Live Mobile TV challanges the traditional box | Scoop.it
For $6 a month, you get almost all of the network's shows, live and on-demand. No cable subscription required. And unlike HBO, you can get it today.

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How Should Media Organisations Adapt To The Future Now? Trends In European Public Service Media (#EBUVision2020 conference report)

How Should Media Organisations Adapt To The Future Now? Trends In European Public Service Media (#EBUVision2020 conference report) | Live Mobile TV challanges the traditional box | Scoop.it
  These are my live blog notes from the #EBUVision2020* conference in Brussels - 160+ public service media (PSM) executives from across the continent in a rather ornate Belgian theatre that on...

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Sue Llewellyn's curator insight, June 3, 2013 4:11 AM

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The Type of Second-Screen Apps That Keep Users Engaged the Most

The Type of  Second-Screen Apps That Keep Users Engaged the Most | Live Mobile TV challanges the traditional box | Scoop.it
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.

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Ofcom predicts most mobile World Cup ever - Cable.co.uk

Ofcom predicts most mobile World Cup ever - Cable.co.uk | Live Mobile TV challanges the traditional box | Scoop.it
Telegraph.co.uk Ofcom predicts most mobile World Cup ever Cable.co.uk Ofcom claims 62 per cent of Britons will be able to watch matches on smartphones this year – a more than twofold increase on South Africa 2010, when fewer than a third (30 per...

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