"The proper role for your pre-frontal cortex is to decide what behavior you want to change, design the ritual you'll undertake, and then get out of the way. "It is a profoundly erroneous truism that we should cultivate the habit of thinking of what we are doing," the philosopher A.N. Whitehead explained back in 1911. "The precise opposite is the case. Civilization advances by extending the number of operations we can perform without thinking about them.
Indeed many great performers aren't even consciously aware that's what they've done. They've built their rituals intuitively."
Via Howard Rheingold, Dennis T OConnor, juandoming