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Learning Social Media Tricks From the Big Boys - NYTimes.com

Learning Social Media Tricks From the Big Boys - NYTimes.com | Live and Learn Social Media | Scoop.it
Once a year, Dell invites 10 of its loudest critics on an all-expenses-paid trip to Austin, Tex., to meet with the company.
jlgroth's insight:

Do you still have doubts that social media marketing can be effective? Learn some tricks from the "big boys". 

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Live and Learn Social Media
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White Paper - The Importance of Web/Social Media Analytics for Public Relations

White Paper - The Importance of Web/Social Media Analytics for Public Relations | Live and Learn Social Media | Scoop.it
White Paper - The Importance of Web/Social Media Analytics for Public Relations http://t.co/7h8kMhUzBw

Via Vanda Cristina Raimundo
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Content marketing: the Anatomy of Great Content

Content marketing: the Anatomy of Great Content | Live and Learn Social Media | Scoop.it
The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web
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Awesome Infographics!

Awesome Infographics! | Live and Learn Social Media | Scoop.it
A-Z guide to your Content Marketing Success.. (A-Z guide to your Content Marketing Success.. http://t.co/ce7JXujcg1)
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Infographic: The 1357% rise in social media jobs | SMI

Infographic: The 1357% rise in social media jobs | SMI | Live and Learn Social Media | Scoop.it
There's been an explosion of jobs involving social media over the last three years. This infographic breaks it down.

Via Dr. Susan Bainbridge, Paul, Jose H. Flores
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Laura Perez's curator insight, October 9, 2013 9:54 AM

I think this is a really important new role in our societies and we have to prepare the future adults in this kind of stuff.

Stephen Dale's curator insight, October 10, 2013 7:11 AM

I read somewhere else that 80% of people working in Social Media had been in their job for less than 2 years. Bear that in mind the next time you see a profile statiing "Black Belt", "Ninja" , "Guru" or "Expert" ! #socmed

Robin Martin's curator insight, October 10, 2013 9:30 PM

I saw this infographic just today, Susan! Gotta love it! 

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Live and Learn Social Media | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
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Ways Content Marketers Miss the Mark | Social Media Today

Ways Content Marketers Miss the Mark | Social Media Today | Live and Learn Social Media | Scoop.it
Marketers are pouring on the content. Raising the budget. You would think content marketing is a sure thing—a consistently effective way to go. But you’d be wrong. While some companies get serious and master it, far more muck it up.
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You're so vain: Study links social media and narcissism

You're so vain: Study links social media and narcissism | Live and Learn Social Media | Scoop.it
Facebook is a mirror and Twitter is a megaphone, according to a new University of Michigan study exploring how social media reflect and amplify the culture's growing levels of narcissism.
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Study is among first to compare relationship between narcissism and social media use in different age groups.
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10 crucial social media elements of a blog - SocialMeep

10 crucial social media elements of a blog - SocialMeep | Live and Learn Social Media | Scoop.it
Often times, I get requests (paid and non-paid) from friends and clients to help review their website or blog.
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PR Insider: 7 SEO Basics Every PR Pro Should Know

PR Insider: 7 SEO Basics Every PR Pro Should Know | Live and Learn Social Media | Scoop.it

Content marketing is now a $44 billion industry. And with businesses planning to increase their budgets toward search engine optimization (SEO) by up to 44% this year, PR professionals must be savvy in digital communications tactics in order to remain in the game. At a minimum, every PR pro should know the following seven SEO basics...


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Jeff Domansky's curator insight, September 6, 2013 1:53 PM

It's important content producers, marketing and PR pros know about SEO. here are sevenIt's important content producers, marketing and PR pros know about SEO. Seven tips everyone should know.

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How to Use Dynamic Content for "Smarter" Marketing

How to Use Dynamic Content for "Smarter" Marketing | Live and Learn Social Media | Scoop.it

Learn what 'smart content' actually is and get tips for implementing it in your marketing.If you've been following inbound marketing for a while, you've probably heard of the term 'smart content' before. It's one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know -- lots of people are searching about it every day. So we wanted to break it down once and for all. What is smart content and how will it impact your marketing? Let's dive in.What Is Smart Content?First things first: What does 'smart content' even mean? In simple terms, smart content is content that adapts to the characteristics of the person consuming it. The goal of smart content is to provide a more relevant experience than could otherwise be achieved through static content....


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Jeff Domansky's curator insight, September 9, 2013 3:37 PM

Learn what 'smart content' actually is and get tips for implementing it in your marketing.

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5 Small Business Social Media Mistakes

5 Small Business Social Media Mistakes | Live and Learn Social Media | Scoop.it
Many small businesses make mistakes that dilute their ability to harness social media for marketing. Avoid these 5 small business social media mistakes.
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Facebook is testing a LinkedIn-like ‘Professional Skills’ section on user profiles (Update)

Facebook is testing a LinkedIn-like ‘Professional Skills’ section on user profiles (Update) | Live and Learn Social Media | Scoop.it
Update: A Facebook spokesperson provided us a statement saying: "We are currently testing a new option where you can add your professional skills to the work and education section ...
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Infographic: Why Content for SEO

Infographic: Why Content for SEO | Live and Learn Social Media | Scoop.it
Content marketing and SEO go hand in hand. When creating content for SEO, you should be focusing on the quality of the content over the quantity. Keeping that in mind, the infographic below from Brafton, explores how ...

Via Anthony Burke
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Angela Watkins's curator insight, February 17, 2013 7:30 PM

I would believe that quality rules over quantity.  

Anthony Hall's curator insight, February 19, 2013 7:34 PM

With all of the buzz going on about Social Media, I am finding that people are shying away from SEO and Search Engine Marketing.  However, the truth is that it is still very viable and should not be discarded from your marketing bag of tricks.

As a matter of fact, SEO and Social Media blend very nicely together as one feeds into the other.  

Now, you don't have to be a super SEO guru to get the benefits from it.  Learning how to identify high traffic keywords in your niche that you can optimize your content with is easier than you might think.  

Then, by following some simple guidelines for how to structure and optimize your content, you will find that the bulk of the work is practically en-grained in the process of creating the content in the first place; once you get the hang of it.

 

Then, simply by sharing your content across your social networks, you can build a web of related information which will, by the nature of the internet, boost your website rankings which will cause a website to gain even more traffic.

 

There are plenty of places online you can learn the simple side of SEO for free.  Be sure you make some time to either learn it yourself or invest some money in having someone handle it for you.

Luke Hancock - H&H Social Design's curator insight, April 17, 2013 4:43 PM

Glad Adrian emphasized quality of content over quantity. Great infographic. 

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The Ultimate Guide to Effective Guest Blogging [Free Template]

The Ultimate Guide to Effective Guest Blogging [Free Template] | Live and Learn Social Media | Scoop.it
Guest Blogging has been hailed as the holy grail of inbound marketing in recent times. And why shouldn't it be? Guest blogging helps not only build links but mo
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7 Simple Social Media Moves That Work

7 Simple Social Media Moves That Work | Live and Learn Social Media | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?

Via Cheby LaBrague
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Cheby LaBrague's curator insight, April 25, 2013 11:39 PM

I think the tips here are the only social media moves that really work. Because they're all about being a real person on social networks.

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How to Decide if Your Business Should Invest in Using Social Media

How to Decide if Your Business Should Invest in Using Social Media | Live and Learn Social Media | Scoop.it
"Should we be using social media?' is a question being asked in many boardrooms and mom and pop stores around the country.  Yes, even today in 2013.  From the business' perspective, it's easy to se...

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Social Media: Did It Really Start With Facebook? [Geek History Lesson]

Social Media: Did It Really Start With Facebook? [Geek History Lesson] | Live and Learn Social Media | Scoop.it
Today, Facebook dominates social media. The world

Via Jose H. Flores
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Chris Perkowski's curator insight, February 18, 5:27 PM


Facebook rose to dominance in 2008, and remains the top social network five years later. That’s an unprecedented run, and despite constant criticisms about design changes and new features, it doesn't look like the social network will be dethroned any time soon.


But that doesn’t mean we’ve reached the end of history for social networks. Several new ones have launched, such as Pinterest and Vine, and others have re-invented themselves. While Facebook is king, there’s still room for niche alternatives, particularly those that emphasis images or video rather than an infinitely updating news feed.


Sometimes I feel as if there are too many social media platforms. There is now a website or an app for virtually anything you can think of. More social media platforms will still be developed in the future, however I feel that soon people will run out of innovative ideas to capture an audience that is already tied up in multiple platforms. 

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The Social Sickness

The Social Sickness | Live and Learn Social Media | Scoop.it
Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets?

Do you receive an audible alert on your phone anytime anything happens?

Do you remove vowels from words in your Tweets?

Do you use social media terms as verbs?

Do You check your Klout score, um, ever?

Do You freak out when Twitter goes down?

Your answers will determine whether or not you have an unhealthy relationship with social media.

 

This Infographic by Marketo is based on the post "10 Signs You May Have an Unhealthy Relationship with Social Media" by Rohit Bhargava. http://bit.ly/TusSPt

 

In the world of B2B social media marketing, it’s easy to get carried away with checking social media alerts all day and contract the social media sickness!

Learn about the frightening social media habits that lead to severe social sickness and a massive decrease in productivity. 

 

By Jason Miller. http://bit.ly/QRSljN

Source. http://bit.ly/TuutF5


Via maxOz, Jose H. Flores
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maxOz's comment, October 10, 2012 10:27 PM
Thanks Diane for your input. I agree with your sentiments, it's like a runaway train. Kids & Adults need ultimately to strive for "balance" probably one of the hardest skills to achieve. Cheers Michele
maxOz's comment, October 10, 2012 10:48 PM
Kirk, I try not to be, but I question the extent of my involvement.
Ellen Naylor's curator insight, August 15, 12:09 PM

This is what I refer to as "technostress". It's easy to get sucked up in social media, and then wonder at the end of the why you got so little work done!

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4 Networking Mistakes You Don't Know You're Making

4 Networking Mistakes You Don't Know You're Making | Live and Learn Social Media | Scoop.it
Many networking newbies have tendencies that inhibit building real relationships with their new contacts. The good news: it’s not that hard to fix. Here’s what you might not even realize you’re doing wrong—and what to do about it.
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Beginner's Guide to Social Media Strategy

Beginner's Guide to Social Media Strategy | Live and Learn Social Media | Scoop.it
Jumpstart your social media plans with this strategy for newbies. (Beginner's Guide to Social Media Strategy - http://t.co/YU30pJggHP)
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Great tips for newbies. 

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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | Marketing Nutz

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | Marketing Nutz | Live and Learn Social Media | Scoop.it
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block.
jlgroth's insight:
Top 4 signs of a RAM:

1. Not funded

2. Not in the plan

3. Not integrated

4. No defined metrics for success.

 

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16 Sizzling Stats on the State of Content Marketing in 2013

16 Sizzling Stats on the State of Content Marketing in 2013 | Live and Learn Social Media | Scoop.it

Discover 16 of the freshest and most scintillating content marketing statistics to inspire your inbound marketing strategy.

 

93% of marketers are familiar with the concept of custom content. Let that fact sink in for a minute – it’s pretty mind-blowing, to be honest. While brand storytelling is really nothing new, how long has branded web content really been a trend? No more than a few years, which is why it’s so amazing just how quickly it’s taken the world of business by storm.

 

Following the runaway success of our semi-recent blog, 55 Shareable Stats on Content Marketing Trends and Tactics, Axonn Research was kind enough to reach out with a copy of their recent report.

 

We couldn’t wait to hear what this leading research firm had found about Content Marketing Trends in 2013 by surveying 424 business leaders, and we’re pleased to report that the research was every bit as insightful as we imagined. Join us as we count down Axonn’s findings on how marketers and brands interface with custom content for lead generation...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 6, 2013 1:55 PM

Valuable insight for marketing, content producers and PR pros.

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20 Brainstorming Ideas For Creating A Social Business - Jeffbullas's Blog

20 Brainstorming Ideas For Creating A Social Business - Jeffbullas's Blog | Live and Learn Social Media | Scoop.it
20 Brainstorming Ideas For Creating A Social Business http://t.co/vqjPEqNW50 #SocialMedia #Facebook #Twitter #SMM
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How to Conduct a Social Media Audit

How to Conduct a Social Media Audit | Live and Learn Social Media | Scoop.it
Talking with a new client today, I was asked how I perform a social media audit. This is a very important part of the process when working with social media strategy.
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Content Marketing: A Game of Skill

Content Marketing: A Game of Skill | Live and Learn Social Media | Scoop.it

Here's a fun infographic from Fisher Vista, turning content marketing into a board game.

 

Scrabble, anyone?

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Patrizia Splendiani's curator insight, January 20, 2013 4:45 AM

Play the game...

James A Smith MCIM's curator insight, February 4, 2013 4:38 AM

How is your game? Nice visual - easy to share and educate - perfect peice fo content!

Angela Watkins's curator insight, February 4, 2013 2:39 PM

You need to use different avenues for your content marketing.  I use several:  blogs, social media, writing profiles, etc.