Litteris
Follow
Find tag "Storytelling"
7.1K views | +0 today
Litteris
New Languages and Readings in Digital Contexts. Novas Linguagens e Leituras em Contextos Digitais.
Curated by Luciana Viter
Your new post is loading...
Your new post is loading...
Rescooped by Luciana Viter from Ficção científica literária
Scoop.it!

Como fazer acreditar em fadas

Quando pegamos um livro, esquecemos que chove lá fora. Ignoramos os barulhos do ponto de ônibus ao redor, a pia cheia de louça, paramos de observar o relógio compulsivamente e esquecemos que o médico está mais de meia hora atrasado. É como se afundássemos a cabeça na água, vivendo, mesmo que por alguns instantes, em outros mundos.

Via Jorge Candeias
more...
No comment yet.
Rescooped by Luciana Viter from digital marketing strategy
Scoop.it!

Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Litteris | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via brandinmind, Os Ishmael, malek
more...
No comment yet.
Rescooped by Luciana Viter from Daily Magazine
Scoop.it!

How stories change hearts and brains

How stories change hearts and brains | Litteris | Scoop.it
Across time and culture, stories have been agents of personal transformation – in part because they change our brains

Via José Carlos, OFFICIAL ANDREASCY
more...
No comment yet.
Scooped by Luciana Viter
Scoop.it!

The Science of Storytelling Visually Explained ~ Educational Technology and Mobile Learning

The Science of Storytelling Visually Explained ~ Educational Technology and Mobile Learning | Litteris | Scoop.it
more...
No comment yet.
Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
Scoop.it!

CristinaSkyBox: Inspiring Creativity with Storytelling

CristinaSkyBox: Inspiring Creativity with Storytelling | Litteris | Scoop.it

Via Ana Cristina Pratas, juandoming
more...
Carlos Rodrigues Cadre's curator insight, October 12, 2014 11:25 AM

adicionar a sua visão ...

Scooped by Luciana Viter
Scoop.it!

O perigo da história única

A escritora nigeriana Chimamanda Ngozi Adichie ficou conhecida na internet após ter um trecho da sua palestra "Todas deveríamos ser feministas" usado na música Flawless, da cantora Beyoncé.

Outro sucesso da escritora na internet é o vídeo "O perigo da história única", conferência proferida por Chimamanda para a fundação TED que, somadas as várias versões encontradas pela web, já conta com mais de 3 milhões de visualizações.

Na conferência, a escritora fala sobre a importância das histórias e a relação entre nosso imaginário, formado pelas histórias que conhecemos, e o poder..

more...
No comment yet.
Scooped by Luciana Viter
Scoop.it!

How Axe Made the Ad Everybody Is Talking About

How Axe Made the Ad Everybody Is Talking About | Litteris | Scoop.it
Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps that's why Axe's latest ad has come as such a surprise.
Luciana Viter's insight:

Storytelling as Advertising.!

more...
No comment yet.
Rescooped by Luciana Viter from Story and Narrative
Scoop.it!

How great marketers tell stories

How great marketers tell stories | Litteris | Scoop.it

"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."

 

"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.

 

Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation.  They reaffirm the course and perpetuate the narrative."


Via Gregg Morris
more...
Pat Heffernan's curator insight, April 20, 2014 3:30 PM

When positive social change is the purpose, good storytelling is just as effective (and essential).

Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
Scoop.it!

The World Wide Web at 25: Changing literature forever

The World Wide Web at 25: Changing literature forever | Litteris | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, March 5, 2014 3:28 PM


Jane Ciabattari:  "The World Wide Web, which turns 25 on 12 March, has brought about a radical revolution in literature – from e-books to Twitter fiction" ...

Rescooped by Luciana Viter from Digital Storytelling
Scoop.it!

The Hero's Journey - Joseph Campbell

A Jornada do Eu Herói.

Via José Carlos
more...
José Carlos's curator insight, February 22, 2014 12:07 PM

The Hero's Journey - Joseph Campbell

Paula Silva's comment, March 4, 2014 12:00 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Rescooped by Luciana Viter from Digital Storytelling
Scoop.it!

The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
more...
Nicoletta Gay's curator insight, February 10, 2014 5:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

Karen E Smith's curator insight, February 10, 2014 8:58 AM

Good advice. Literature circles for digital storytelling.

Rescooped by Luciana Viter from Story and Narrative
Scoop.it!

Feeling The Story

Feeling The Story | Litteris | Scoop.it
The key to understanding why stories are this powerful tool comes from look at the way humans developed emotion.

Via Gregg Morris
more...
No comment yet.
Scooped by Luciana Viter
Scoop.it!

Snow White by Nosy Crow app: 'Getting children sparkly-eyed about storytelling'

Snow White by Nosy Crow app: 'Getting children sparkly-eyed about storytelling' | Litteris | Scoop.it
Hi ho, hi ho, it’s off to the App Store the famous fairytale goes, with the latest app from a children’s publisher that prioritises reading over digital gimmicks
more...
No comment yet.
Rescooped by Luciana Viter from E-Learning-Inclusivo (Mashup)
Scoop.it!

Flow States: What Game Design Reveals about the Tensions of Storytelling

Flow States: What Game Design Reveals about the Tensions of Storytelling | Litteris | Scoop.it
"The books that give us the most pleasure, the deepest pleasure, combine uncertainty and satisfaction, tension and release."

A full creat

Via Karen Dietz, juandoming
more...
Karen Dietz's curator insight, January 29, 2:09 PM

Maria Popova of Brain Pickings does a great job reviewing Peter Turchi's book A Muse And A Maze: Writing As Puzzle, Mystery, And Magic.


The book is fascinating because it talks about creative flow as it relates to both game design and storytelling. The insights share here validate my own experience as a storyteller, teaching storytelling, and my work in my art studio.


If we draw back the veil of what is happening during story crafting -- and story telling -- reading this article gives us much insight. The result is better storytelling.


Enjoy this unique piece!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
Scoop.it!

How fairytales grew up

How fairytales grew up | Litteris | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, December 21, 2014 12:35 PM


Marina Warner:  "With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls"...

Rescooped by Luciana Viter from Useful Resources for teachers of English
Scoop.it!

INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Litteris | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Hans Heesterbeek, juandoming, Ana Lara
more...
Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Luciana Viter from Stories - an experience for your audience -
Scoop.it!

Empathy First, Authentic Storytelling Later

Empathy First, Authentic Storytelling Later | Litteris | Scoop.it
Background"Empathy in simple words is putting yourself in another person's shoes. Deeper empathy comes from putting yourself in another person's story."Recently I attended a webinar conducted by

Via Hans Heesterbeek
more...
No comment yet.
Scooped by Luciana Viter
Scoop.it!

The Indispensable Power of Story

The Indispensable Power of Story | Litteris | Scoop.it
Some people have a way of making the complex clear.  They know who they are, why they do what they do, and where they want to go. Because they have internalized all this, they are able to sharply crystallize ideas and vision.
more...
No comment yet.
Rescooped by Luciana Viter from iEduc@rt
Scoop.it!

Evolution of Storytelling

Evolution of Storytelling | Litteris | Scoop.it

Via Kim Zinke (aka Gimli Goose), Mervi Rauhala, Hans Heesterbeek, The Digital Rocking Chair, Joyce Valenza, Reucover
more...
No comment yet.
Rescooped by Luciana Viter from Reading discovery
Scoop.it!

Audiobooks and the Return of Storytelling

Audiobooks and the Return of Storytelling | Litteris | Scoop.it
We shouldn’t regard reading a book as more serious than hearing it out loud.

Via Sharon Furlong
more...
No comment yet.
Rescooped by Luciana Viter from Story and Narrative
Scoop.it!

Kurt Vonnegut's Shapes of Stories in infographic form

Kurt Vonnegut's Shapes of Stories in infographic form | Litteris | Scoop.it
A nice infographic by Maya Eilam. She's going to offer this as an 11 x 17 print! (Via This isn't Happiness)

Via Gregg Morris
more...
Judith van Praag's curator insight, February 22, 2014 11:35 AM

Classics visualized in the information era.