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Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the
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Keep it short!
Great Infographic about the affects of Storytelling on the Brain .
Background"Empathy in simple words is putting yourself in another person's shoes. Deeper empathy comes from putting yourself in another person's story."Recently I attended a webinar conducted by
The basic building blocks of storytelling
Some people have a way of making the complex clear. They know who they are, why they do what they do, and where they want to go. Because they have internalized all this, they are able to sharply crystallize ideas and vision.
We shouldn’t regard reading a book as more serious than hearing it out loud.
A nice infographic by Maya Eilam. She's going to offer this as an 11 x 17 print! (Via This isn't Happiness)
Classics visualized in the information era.
Sean Flynn: "Will any of these experiments in storytelling become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?"
A festival still steeped in the established art of cinema, the question inevitably arises: Will any of these experiments in storytelling transcend the category of “first word art” and become the dominant forms of tomorrow? Or are they merely timely novelties whose relevance is tied up with the technologies that enable them?
Click to watch videos and read more.
We all love a good story and it’s no wonder as it seems our brains are hot-wired to make a story out of virtually anything.
"Our stories give shape to our inchoate, disparate, fleeting impressions of everyday life."
Is your content marketing difficult to understand? If so, incorporate a story. Here are 5 actionable storytelling tips to make your content memorable.
Jim Lerman's insight:
Quite a wonderful list. I don't know if these really are Pixar's rules, but I've seen them in several places, so they probably are. These rules sell the movies.
A escritora nigeriana Chimamanda Ngozi Adichie ficou conhecida na internet após ter um trecho da sua palestra "Todas deveríamos ser feministas" usado na música Flawless, da cantora Beyoncé.Outro sucesso da escritora na internet é o vídeo "O perigo da história única", conferência proferida por Chimamanda para a fundação TED que, somadas as várias versões encontradas pela web, já conta com mais de 3 milhões de visualizações.Na conferência, a escritora fala sobre a importância das histórias e a relação entre nosso imaginário, formado pelas histórias que conhecemos, e o poder..
Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps that's why Axe's latest ad has come as such a surprise.
Storytelling as Advertising.!
"Former P&G marketing chief Jim Stengel says that the best companies tell two types of stories to build strong and enduring brands."
"The Brand Ideal, or Purpose, of Louisville Slugger is "to make players great." That statement could sound like puffery, except that the stories surrounding the brand make it plain and true. This is the case for most Ideal-driven businesses. Stories make the Ideal wheel spin.
Much has been written about the importance of storytelling in marketing and management, but nowhere do tales have a taller order than inside the walls of Ideal-driven companies. They bring definition to the Ideal. They authenticate it and animate it. They inspire and direct its activation. They reaffirm the course and perpetuate the narrative."
When positive social change is the purpose, good storytelling is just as effective (and essential).
Jane Ciabattari: "The World Wide Web, which turns 25 on 12 March, has brought about a radical revolution in literature – from e-books to Twitter fiction" ...
A Jornada do Eu Herói.
The Hero's Journey - Joseph Campbell
Can this 10-step approach help you tell more compelling stories?
We tell stories in order to make sense of the world around us.
But what makes for a good story?
Good advice. Literature circles for digital storytelling.
"The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports."
Watch my work with the human voice and oral storytelling at www.digitalstoryteller.dk/english
Det er også en mulighed i undervisningen.
Waarom doet podcasten het in de VS zoveel beter dan in Nederland?
No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers.
“We are simply hardwired to stories,” said Pulitzer Prize-winning nonfiction writer Tracy Kidder.
Top writers participated in a panel discussion on the uses of narrative, and the deep human need for stories that amuse, surprise, instruct, and otherwise make temporary sense of a disorderly world.
Actor/Storyteller Tim Hartman will be joining us live on today's BlazeCast with Editor-in-Chief Scott Baker (@bakerlink) beginning at 1:00 pm ET: -- Tim Hartman is a man of many talents.
Here is a blog post with tips along with several videos where Tim Hartman shares his insights and tips on better storytelling.
I've poked around and so far so good. So I think you will benefit from these pieces. Especially if you are looking for online help with your business stories.
Let me know if you like these and if they are of value to you!
And thanks to fellow curator and his curation Digital Storytelling for finding and sharing this.
This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
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Pitching your ideas to investors is telling a story. You need to get the attention and turn some heads. Hartman's tips are very useful, take a lookk and see what's in it for you. Standing up in front of a panel of investors, or a sitting at a boardroom table with a number of decision makers can be intimidatiing.