"But there is another way to think about cliffhangers — on the micro level — better known as the internal cliffhanger.
Internal cliffhangers stitch your story, article, or podcast together using emotions. These are statements and devices inside a piece of content that entice a reader to keep going.
Think of them as mini-moments of seduction … the scraps of food you dribble out to lure the bunny rabbit into your house."
Via Gregg Morris