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Rescooped by Luciana Viter from Metaglossia: The Translation World
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Teaching yourself editing

Teaching yourself editing | Litteris | Scoop.it
Reading in Thursday's post that few journalism programs offer much training in editing, Sean Smyth asked, "What is the best training to be an editor?"

Via Charles Tiayon
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Litteris
New Languages and Readings in Digital Contexts. Novas Linguagens e Leituras em Contextos Digitais.
Curated by Luciana Viter
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Rescooped by Luciana Viter from Metaglossia: The Translation World
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Writing a Press Release in 2014: Five Tips

Writing a Press Release in 2014: Five Tips | Litteris | Scoop.it

Editor's note: This is a sponsored post put together with PR Newswire.

Not too long ago PR professionals were the gatekeepers to writing a good press release and getting it distributed, but today that’s no longer the case; anyone can craft a press release target it wherever you like using press release distribution services like PR Newswire.

What’s more difficult, however, is getting the right people to read and react to your company’s news. 

Part of the problem stems from the archetypal idea of the press release - an old product designed for print. As technology moves forward, so should a press release, changing it from a dry document to a rich media promoting your news and read by everyone from journalists, bloggers, potential clients, investors, and partners.

So what does it take to make a good, modern press release? To answer that, we put our brains together with PR Newswire, whose releases are read over 40 million times a year just on their website alone. Here are some tips that we came up with.

 

1. Call to action & Objectives

Just as in any other startup process, think about your audience, how you want to motivate them, and design the user experience accordingly.

 

For instance, are you targeting publication in the tech press? Or perhaps aiming to get social shares on an infographic? Or do you want to motivate readers to click on a certain link? To effectively hit that goal, you need write your press release with every paragraph leading to and supporting that objective.

If you have many messages you’re trying to get out at the same time, then take into account the other channels you have, such as your company’s blog, or trying to get included in an industry-wide newsletter, but keep your press release focused on how you can best achieve your goals through the medium.

 

2. Keep Short Attention Span of Journalists and Bloggers in Mind

The truth of the matter is that most journalists will spend about half a second skimming through your headline and if it is exceptional, will then spend another 5 seconds on scanning the body of your text. It’s only with the right keywords and “hooks” that look like a potential article for their publication will a writer really dig into it.

 

So, that means that you need to keep the title short and punchy while still hitting the right keywords . This both helps writers scan it easier, but also if you distribute it through social media and via PR Newswire, it will automatically become an easily shareable and retweetable title that will also have plenty of space for links.

In the text itself, again keep your paragraphs focused on the goal of the press release and throw plenty of links into to back up your claims - which makes it easier for a writer to quote and link to a statement about the size of your industry, for example.


Via Charles Tiayon
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Charles Tiayon's curator insight, Today, 11:13 AM

Editor's note: This is a sponsored post put together with PR Newswire.

Not too long ago PR professionals were the gatekeepers to writing a good press release and getting it distributed, but today that’s no longer the case; anyone can craft a press release target it wherever you like using press release distribution services like PR Newswire.

What’s more difficult, however, is getting the right people to read and react to your company’s news. 

Part of the problem stems from the archetypal idea of the press release - an old product designed for print. As technology moves forward, so should a press release, changing it from a dry document to a rich media promoting your news and read by everyone from journalists, bloggers, potential clients, investors, and partners.

So what does it take to make a good, modern press release? To answer that, we put our brains together with PR Newswire, whose releases are read over 40 million times a year just on their website alone. Here are some tips that we came up with.


1. Call to action & Objectives

Just as in any other startup process, think about your audience, how you want to motivate them, and design the user experience accordingly.


For instance, are you targeting publication in the tech press? Or perhaps aiming to get social shares on an infographic? Or do you want to motivate readers to click on a certain link? To effectively hit that goal, you need write your press release with every paragraph leading to and supporting that objective.

If you have many messages you’re trying to get out at the same time, then take into account the other channels you have, such as your company’s blog, or trying to get included in an industry-wide newsletter, but keep your press release focused on how you can best achieve your goals through the medium.


2. Keep Short Attention Span of Journalists and Bloggers in Mind

The truth of the matter is that most journalists will spend about half a second skimming through your headline and if it is exceptional, will then spend another 5 seconds on scanning the body of your text. It’s only with the right keywords and “hooks” that look like a potential article for their publication will a writer really dig into it.


So, that means that you need to keep the title short and punchy while still hitting the right keywords . This both helps writers scan it easier, but also if you distribute it through social media and via PR Newswire, it will automatically become an easily shareable and retweetable title that will also have plenty of space for links.

In the text itself, again keep your paragraphs focused on the goal of the press release and throw plenty of links into to back up your claims - which makes it easier for a writer to quote and link to a statement about the size of your industry, for example.

Rescooped by Luciana Viter from Creative Writing Inspiration
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A Better Writing Process for Perfectionists - bradt.ca

A Better Writing Process for Perfectionists - bradt.ca | Litteris | Scoop.it
I’m terrible at writing. I write a paragraph or two, then rewrite those paragraphs, write a couple more paragraphs, rewrite those paragraphs, rewrite, rewrite, rewrite. It takes hours to get the first draft out. By the time I finally publish, I feel awful about how much time I’ve spent writing. And the feeling persists, discouraging me …

Via Laura Brown
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Rescooped by Luciana Viter from Ebooks & digital reading
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Las nuevas apps para leer más rápido

Las nuevas apps para leer más rápido | Litteris | Scoop.it

“¿Imaginas leer un libro en minutos? Eso es posible gracias a nuevas aplicaciones que ponen a prueba tu velocidad de lectura. BBC Mundo te presenta cuatro de ellas.”


Via Lorena Acosta, Carlos Pinheiro
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Rescooped by Luciana Viter from Creativity Scoops!
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How Neil Gaiman Stays Creative In An Age Of Constant Distraction

How Neil Gaiman Stays Creative In An Age Of Constant Distraction | Litteris | Scoop.it
"Those 2 million followers are not going to do anything to get my stories written for me."

Via Creativity For Life
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Rescooped by Luciana Viter from 21st Century skills of critical and creative thinking
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Inspire Thoughtful Creative Writing Through Art ~ edutopia

Inspire Thoughtful Creative Writing Through Art ~ edutopia | Litteris | Scoop.it

by Denise Cassano

 

"Children naturally connect thoughts, words, and images long before they master the skill of writing. This act of capturing meaning in multiple symbol systems and then vacillating from one medium to another is called transmediation. While using art in the classroom, students transfer this visual content, and then add new ideas and information from their personal experiences to create newly invented narratives. Using this three-step process of observe, interpret, and create helps kids generate ideas, organize thoughts, and communicate effectively."


Via Jim Lerman, Lynnette Van Dyke
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Rescooped by Luciana Viter from Writing Lesson PLans
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Perfect Blog Articles: from the Idea to the Post

Perfect Blog Articles: from the Idea to the Post | Litteris | Scoop.it
Writing blog articles requires patient and writing abilities that can be trained. Either if you already run your successful blog, or, otherwise, you are at the very start of the play, you surely have thought once in your writing life How can I fill in th

Via Kathy Kanda-work
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Kathy Kanda-work's curator insight, September 26, 5:59 PM

Good ideas and tips for writing in just about any venue

Rescooped by Luciana Viter from Writing Lesson PLans
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Writing Prompts about Fictional Characters | Writing with Kids

Writing Prompts about Fictional Characters | Writing with Kids | Litteris | Scoop.it
Writing prompts about fictional characters help children use their imaginations to engage with make-believe friends who live inside favorite books.

Via Kathy Kanda-work
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Kathy Kanda-work's curator insight, September 26, 5:57 PM

Good ideas here for novel projects or responses!

Rescooped by Luciana Viter from Web tools to support inquiry based learning
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18 advanced iBooks Author tips

18 advanced iBooks Author tips | Litteris | Scoop.it

"Last year I started working with iBooks Author and made my first iBook to use in class. A year later, I now have about 8 iBooks under my belt. At the Apple Distinguished Educator Institute 2013 in Cork I was lucky enough to spend two times a whole hour with people from the Duarte team (the people behind some great iBook Author Text Books and The Inconvenient Truth Slideshow). Below I will share some tips and tricks that have helped me through the writing and designing process."


Via Anthony Beal, Mark E. Deschaine, PhD, Susan, Karen Bonanno
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Susan's curator insight, September 24, 2:11 PM
Thanks for this!
Rescooped by Luciana Viter from Writing Matters
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7 Words to Make Your Business Writing Work

7 Words to Make Your Business Writing Work | Litteris | Scoop.it
Most jobs today require writing of some kind -- email, forms, reports, presentation slides, social media, instructions, ads. And if your job doesn't demand writing skills, your social life does....

Via Elaine Roberts, Ph.D
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Elaine Roberts, Ph.D's curator insight, September 25, 10:55 AM

Good advice for any writing.

Rescooped by Luciana Viter from Writing Matters
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The Trouble with Writing

The Trouble with Writing | Litteris | Scoop.it
The trouble with writing is that it is often a roller coaster pitching us between grandiosity and despair.

Via Elaine Roberts, Ph.D
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Elaine Roberts, Ph.D's curator insight, September 25, 11:07 AM

If you read nothing else about writing--its joys and its frustrations and the elusive moment of "Ahhh!"--read this.

Rescooped by Luciana Viter from Creativity Scoops!
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Famous Writers on the Creative Benefits of Keeping a Diary

Famous Writers on the Creative Benefits of Keeping a Diary | Litteris | Scoop.it
Reflections on the value of recording our inner lives from Woolf, Thoreau, Sontag, Emerson, Nin, Plath, and more.

Via Creativity For Life
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Rescooped by Luciana Viter from Biblio
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Zadie Smith on the psychology of the two types of writers

Zadie Smith on the psychology of the two types of writers | Litteris | Scoop.it

'It’s a feeling of happiness that knocks me clean out of adjectives. I think sometimes that the best reason for writing novels is to experience those four and a half hours after you write the final word'.


Via Luca Baptista
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Rescooped by Luciana Viter from Once Upon a Time
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The best mixtapes in fiction

The best mixtapes in fiction | Litteris | Scoop.it
Have you ever wanted to listen to a song mentioned in a novel? Now you can enjoy ‘fictional’ mixtapes, as authors have begun creating their character’s playlists for their readers to listen to

Via Ms Webster
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Innovating to Enable Storytelling in a Digital Age

Innovating to Enable Storytelling in a Digital Age | Litteris | Scoop.it
The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital transformation of the cable industry.
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Rescooped by Luciana Viter from Writing Matters
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The Source of Bad Writing

The Source of Bad Writing | Litteris | Scoop.it
The 'curse of knowledge,' writes Steven Pinker, is the result of writers' assuming readers understand the subject. This causes bad writing. Good explanations start with imagining what it's like to be ignorant of a subject

Via Elaine Roberts, Ph.D
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Elaine Roberts, Ph.D's curator insight, September 29, 6:42 AM

And again: THINK ABOUT YOUR AUDIENCE. That combined with the other elements of the writing triangle--your purpose and your tone/style--will help combat the "curse of knowledge,"


Rescooped by Luciana Viter from Ebooks & digital reading
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¿Por qué el cerebro prefiere el papel?

¿Por qué el cerebro prefiere el papel? | Litteris | Scoop.it

“El cerebro humano puede percibir un texto en su totalidad como una especie de paisaje físico. Cuando leemos, construimos una representación mental del texto. Al pasar las páginas de un libro de papel, se realiza una actividad similar a dejar una huella tras otra por un sendero, hay un ritmo y un registro visible del transcurrir de las hojas impresas.”


Via Lorena Acosta, Carlos Pinheiro
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Rescooped by Luciana Viter from TACCLE2
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ActiveTextbook | Interactive Textbook Software from Evident Point

ActiveTextbook | Interactive Textbook Software from Evident Point | Litteris | Scoop.it

Via Gabriela Grosseck
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Rescooped by Luciana Viter from Developing Creativity
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» Chaos and Creative Expression - The Creative Mind

» Chaos and Creative Expression - The Creative Mind | Litteris | Scoop.it

Creative people and writers about the creative process often say creative work is a way to release or make use of inner chaos; what is this turmoil?

 

"The very impulse to write, I think, springs from an inner chaos crying for order, for meaning, and that meaning must be discovered in the process of writing or the work lies dead as it is finished." Arthur Miller


Via Douglas Eby
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Rescooped by Luciana Viter from Writing Lesson PLans
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Six Alternatives to Book Reports | Education Rethink

Six Alternatives to Book Reports | Education Rethink | Litteris | Scoop.it

Via Kathy Kanda-work
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Kathy Kanda-work's curator insight, September 25, 12:25 PM

Great ideas! Would work well as the Personal Narrative assignment or as one of the Essay assignments for GPP depending on the stance taken.

Rescooped by Luciana Viter from Writing Lesson PLans
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10 Writing Tips from the Masters | PickTheBrain | Motivation and Self Improvement

10 Writing Tips from the Masters | PickTheBrain | Motivation and Self Improvement | Litteris | Scoop.it
These 10 tips from literary masters on the art of writing will help improve your writing style and ability

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Kathy Kanda-work's curator insight, September 26, 6:00 PM

Always good to read these once in a while...

Rescooped by Luciana Viter from Ed Tech & eLearning
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Storybite, una app para fomentar la escritura creativa en los jóvenes

Storybite, una app para fomentar la escritura creativa en los jóvenes | Litteris | Scoop.it

Via Carlos Pinheiro
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Rescooped by Luciana Viter from Writing Matters
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Writing for Business is Not Like Writing a Novel

Writing for Business is Not Like Writing a Novel | Litteris | Scoop.it
A quick refresher on business writing basics might help you more than any tip on the next big thing on the business horizon.

Via Elaine Roberts, Ph.D
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Elaine Roberts, Ph.D's curator insight, September 25, 11:00 AM

This might seem obvious, but sometimes it's too easy to overlook the obvious.


For any kind of writing situation: THINK ABOUT YOUR AUDIENCE. In business writing, think about your secondary audience--the individuals to whom your text is going to be forwarded. As you craft your writing for your manager, imagine it will be read by those at one or two levels higher; imagine it is going to be shared with unexpected readers, perhaps even the media. That's not going to happen for many of us, but as we think about the audience, we think more carefully about the tone and style we use as we make choices about the words and structure we use because we think more specifically about the purpose for which we are writing.

Rescooped by Luciana Viter from iPads in Education
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Using Book Creator to Design and Publish Student Books

Using Book Creator to Design and Publish Student Books | Litteris | Scoop.it
Book Creator is one of the most popular apps being used in schools for one simple reason. It makes writing and building a book fun. The app for both iPad and Android tablets allows students to add text, images, video, music and narration to create books that are rich in media, interaction and that can be easily published to both Apple’s iBooks Store or Google Play Books.

Via John Evans
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Rescooped by Luciana Viter from Reading - focus on reading, comprehension, fun
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Why kids should choose their own books to read in school

Why kids should choose their own books to read in school | Litteris | Scoop.it
Education policymakers and school officials seem to have forgotten that children learn to read by reading.

Via janelle mcmahon
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Rescooped by Luciana Viter from Ficção científica literária
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Outlander reforça o sucesso das adaptações literárias para TV | Litera Pop

Outlander reforça o sucesso das adaptações literárias para TV | Litera Pop | Litteris | Scoop.it
Adaptada dos livros de Diana Gabaldon, a série de TV produzida pelo canal Starz já pode ser vista como um sucesso, inclusive tendo garantida a sua segunda temporada. A trama que apresenta Claire, que de forma fantástica regride na história encontrando uma Escócia antiga, cheia de conflitos e batalhas, a adaptação é mais uma prova que corrobora a capacidade quase interminável com que a literatura é capaz de fornecer conteúdo para outros meios

Via Jorge Candeias
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