Litteris

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."

"Storytelling is a folk art that has been passed down from generation to generation. At its best storytelling can hold a village enthralled and can spark goose bumps in the most sceptical of adults. For all that we have gained from modern media we have lost something in our collective ability to tell tales and entertain each other using only our voices and our imagination. Nowhere is this loss sadder than in our relationship to the children closest to us. Children learn so much from being told stories and they develop skills that they will use throughout their lifetime. The following is just a short list of the benefits of telling stories to children:"

"Once upon a time, public relations professionals only considered using video for major national stories ­– a video news release.

But over the past several years, in the throes of a slow and rather quiet death, print media has moved past obsolete into antiquated, and video media has surged forward to replace it.

Internet video channels and the phenomenon of “viral” status has rendered video an essential element in successful national-level business storytelling. This is evident in Forbes, the Wall Street Journal and Inc."

A multimedia storytelling and sharing community.

Kahneman continues by explaining that we can think of our brains having two controlling systems, an intuitive system and a rational system. The intuitive system is fast, quick to make judgement and  desperate to make a complete story to tell the slower, heavier processing rational system. It seems we have a general tendency to favour  the intuitive system and only when this fails to make sense of what we see we use the rational system. In order to keep us processing quickly we use little stories, well-known to us that are similar to the experience at hand. Even when we do not have a complete picture this system will create a story so convincing that we feel that it is real so that our rational system is convinced it doesn’t need to engage. This is why we feel so many situations are familiar. This is why we need stories.

“How often do you tell your organization's story?  Being able to tell your organization’s story well can help you in everything from recruiting volunteers to writing reports. Here are some tips for telling your story well:

1. Stories are about people.

2. Let your characters speak for themselves.

3. Audiences bore easily.

4. Stories stir up emotions.

5. Stories don’t tell: they show.

6. Stories have at least one “moment of truth.”

7. Stories have a clear meaning.”

Trece pasos para crear un relato fantástico

Media organizations, changemakers, and brands create cross-platform storyworlds to drive participation, action and loyalty. What is Transmedia Storytelling? Transmedia storytelling involves telling...

Lectures from Kurt Vonnegut, Neil Gaiman and Andrew Evans on how to tell better, truer stories, and how to recognize the ones that people love.

During our recent chat with Breaking Bad creator Vince Gilligan on subject of the fifth and final season of the show, he illuminated several storytelling principles that have helped make the series such a success.