Litteris
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Litteris
Reading and Writing in Digital Contexts. Leitura e produção textual em contextos digitais
Curated by Luciana Viter
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What's Happened to Transmedia?

I got an email in my inbox a week or two ago asking the titular question.
It's been haunting me ever since. "


Via Simon Staffans
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Simon Staffans's curator insight, September 29, 2016 4:20 AM
"The genie is out of the bottle and can never be returned" Good stuff from Andrea.
Dr. Pamela Rutledge's curator insight, September 29, 2016 12:32 PM

Transmedia has always had a rocky definition. It may, however, be moving more from a definable thing to a perspective on how to approach communication--whether entertainment, marketing or education.  To me, it has always represented a more accurate user-centered design that reflects how the human brain receives and gathers information and makes meaning of experience--through multiple channels.  It's not surprising that the pioneers of transmedia experiences have moved to the edge of the storytelling envelope, such as VR.  It is where the attention and money are focused given that the opportunities are unknown and thus, full of promise.  As Andrea's article points out, transmedia strategies were not uniformly able to create a viable business model that supported many creative endeavors.  At the same time, the fundamental shifts in the media landscape that impact consumer expectations and demands, not to mention the flood of choice, suggest that awareness of the need for multi-platform engagement only grows.  To me, this suggests that the fundamentals are more important, even if they "only" provide a foundation for thinking about strategies and projects in the way Simon describes.

Rescooped by Luciana Viter from De bibliotecas e lecturas.
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¿Qué es transmedia y storytelling?

¿Qué es transmedia y storytelling? | Litteris | Scoop.it
¿Qué es transmedia y storytelling desde la perspectiva de la comunicación, las relaciones públicas y el social media?

Via Bibliotecas Cafi
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Rescooped by Luciana Viter from digital marketing strategy
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Litteris | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via brandinmind, Os Ishmael, malek
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Nuno Bernardo: Not all your fans are born equal [#Transmedia]

Nuno Bernardo: Not all your fans are born equal [#Transmedia] | Litteris | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 9, 2015 1:21 PM


"When it comes to transmedia projects, there is no magic formula to reach your fans, says beActive's CEO [Nuno Bernado]"

Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
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How fairytales grew up

How fairytales grew up | Litteris | Scoop.it

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The Digital Rocking Chair's curator insight, December 21, 2014 12:35 PM


Marina Warner:  "With Hollywood spending millions on new versions of age-old characters, from Frozen’s Snow Queen to Cinderella, fairytales are more popular than ever. But, argues Marina Warner, they’ve had to adapt, with lots of dark twists and no more sweet, biddable girls"...

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If you like a specific TV show, check out a similar YA book!

If you like a specific TV show, check out a similar YA book! | Litteris | Scoop.it
New display going up - if you like a specific TV show, check out a similar YA book!

Via Ms Webster
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The New Star Wars Cast Has Only 1 Woman Who Isn't Princess Leia

The New Star Wars Cast Has Only 1 Woman Who Isn't Princess Leia | Litteris | Scoop.it
Little is known about newcomer Daisy Ridley, but today's news hints that Episode VII may not do much to improve the old films' famous gender gap. 

Via Artur Coelho
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Artur Coelho's curator insight, April 29, 2014 4:51 PM

max von sydow no próximo guerra das estrelas? não sei porquê, fiquei com a imagem mental dos jedis e aliança rebelde a combater uma união entre o império e ming o impiedoso. será que... jedis libertarão os sabres laser em mongo? homens-falcão atirar-se-ão sobre stormtroopers?

Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
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Multimedia, Crossmedia, Transmedia… What’s in a name?

Multimedia, Crossmedia, Transmedia… What’s in a name? | Litteris | Scoop.it

Via The Digital Rocking Chair
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Vittorio Canavese's curator insight, April 23, 2014 4:01 AM

Giusto per fare un po' il punto... Soprattutto in Italia, a prescindere dall'etichetta, mi piacerebbe vedere buoni esempi.

Ángeles Mirón Martín's curator insight, April 23, 2014 8:36 AM

Evolution....

Karen B Wehner's curator insight, April 29, 2014 2:26 PM

Because epistemology is a time-honored pastime of transmedia folk. And cross-media folk. And multimedia folk....

 

Kevin Moloney:  "I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. [...]  And with this explosion has come a diversity of terms to describe new creations and new arrangements. Multimedia? Crossmedia? Transmedia? What is the difference? I get that question a lot, and it’s a good one."

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Booktrack Classroom - Amplify your story

Booktrack Classroom - Amplify your story | Litteris | Scoop.it

Booktrack has created a new genre of digital storytelling entertainment. The patented technology lets anyone add a synchronized movie-style soundtrack—including music, ambient audio and sound effects—to an e-Book or other digital text content, with the audio paced to each individual’s reading speed. This innovative platform enables users to create and share stories—on a mobile or tablet device—in a unique and exciting way, transforming the “written” word.


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Sherlock Holmes e o homem moderno - Prosa: O Globo

Sherlock Holmes e o homem moderno - Prosa: O Globo | Litteris | Scoop.it
Personagem criado há 126 anos ressurge como ídolo pop e como um novo herói alinhado com a tradição e a vanguardaPor Alexandre Dines* e Arnaldo BlochSe, por mágica, Sherlock Holmes, o homem, não o mito, saísse, 126 anos após sua criação, das páginas...
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Side by side. El impacto del cine digital. - YouTube

Este documental, producido por Keanu Reeves, muestra la revolución que los nuevos procesos digitales han supuesto en la producción cinematográfica. Con entre...

Via Inma Contreras
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Rescooped by Luciana Viter from Ebook and Publishing
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The future of the transmedia ecosystem - Transmedia Storytelling

The future of the transmedia ecosystem - Transmedia Storytelling | Litteris | Scoop.it
Transmedia is not a single work but an ecosystem!
Via Marianela Camacho Alfaro
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Rescooped by Luciana Viter from Educommunication
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10 popular Instagrammers recreate iconic works of Parisian art

10 popular Instagrammers recreate iconic works of Parisian art | Litteris | Scoop.it
Instagram may be the newest way to consume art (and "art"), but popular Instagrammers are taking to the platform to show off the art of yore.

In an effort to promote a new online platform for the municipal museums of Paris, popular Instagram users have been tasked with recreating famous paintings. 

The collection of recreations is titled Parallels by Paris Museés. 

Via Manuel Pinto
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Rescooped by Luciana Viter from Workplace Learning
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Netflix Says It Will Have Twice As Many Of Its Own Shows Next Year

Netflix Says It Will Have Twice As Many Of Its Own Shows Next Year | Litteris | Scoop.it
Netflix's content chief says the company will have 31 scripted series next year plus new films and kids' shows.

Via Klaus Meschede
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Udon Turns Literary Classics into Manga Adventure

Udon Turns  Literary Classics into Manga Adventure | Litteris | Scoop.it
Can manga-style versions of classics like ‘Pride and Prejudice’ become the Cliffs Notes of a new generation of readers?
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Rescooped by Luciana Viter from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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The psychology of why little kids are completely obsessed with ‘Frozen’

The psychology of why little kids are completely obsessed with ‘Frozen’ | Litteris | Scoop.it

When the animated film “Frozen” was released last year, no one expected it to become a worldwide juggernaut. “Frozen,” which earned more than $1.2 billion at the box office, is not only the first “princess” movie to make the list of top 10 grossing animated films. Even more astonishingly, it is also the No. 1 animated film of all time. Talk about shattering the glass ceiling, or in this case, the glass slipper.

Little girls have long been drawn to princesses, a trend documented by Peggy Orenstein in 2011’s Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. In the past few decades, animated heroines have become increasingly diverse and self-reliant, which has broadened their appeal. In the 1990s, Disney introduced Jasmine and Mulan, offering new cultural backgrounds and brown eyes. And in 2009, with the “Princess and the Frog,” Disney finally created an American princess who just happened to be black. In all of these stories, the prince is still present, but the princess is often just as tough.

Nevertheless, some aspects of the princess franchises never seem to change: Children remain enraptured not just by the movies but by the costumes and the toys, too. But what is it that makes “Frozen” so much more appealing than its forebears — and why does it enrapture young children in particular?

As psychologists (who happen to be sisters, just like the heroines in the film) and the mothers of princess-loving daughters, we decided to consider this question.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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From TV to Books: How Movies and TV Shows Bring in a New Reading Audience! | The Hub

From TV to Books: How Movies and TV Shows Bring in a New Reading Audience! | The Hub | Litteris | Scoop.it

Via BJ Neary
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BJ Neary's curator insight, October 16, 2014 7:58 PM

If it will lead to reading, watch the movie:)

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How Axe Made the Ad Everybody Is Talking About

How Axe Made the Ad Everybody Is Talking About | Litteris | Scoop.it
Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps that's why Axe's latest ad has come as such a surprise.
Luciana Viter's insight:

Storytelling as Advertising.!

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Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
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[Simon Staffans'] Seven hands-on transmedia tips

[Simon Staffans'] Seven hands-on transmedia tips | Litteris | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 25, 2014 5:00 PM


Simon Staffans:  "[...] a very much hands-on guide to seven things worth checking off the development list, no matter what kind of project you’re working on."

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Entrevista a Jordi Carrión: libros y series / librerías y pantallas.

Entrevista a Jordi Carrión: libros y series / librerías y pantallas. | Litteris | Scoop.it
Entrevista publicada originalmente en Digitalismo Según su página web personal Jordi Carrión nació en Tarragona en 1976 pero vivió la …Sigue leyendo →
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Rescooped by Luciana Viter from Transmedia: Storytelling for the Digital Age
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“Transmedia is a word for old people”

“Transmedia is a word for old people” | Litteris | Scoop.it

Via The Digital Rocking Chair
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Ivon Prefontaine's curator insight, March 29, 2014 11:40 PM

Interestingly, not every young person lives the way the author's friend's daughter suggested. And not every old person needs a word to describe this practice.

Sadim M.R.'s curator insight, March 31, 2014 3:22 AM

"My friend’s daughter explained that young people don’t need a word to describe transmedia because this is how they live every day. The narrative of their own lives unfolds across different social media platforms and they consciously create identities for themselves depending on where, what, how and with whom they share information."

Justin Nalepa's curator insight, March 31, 2014 11:01 AM

Love the comment posted below the article: "The word represents an attack on the institutional tendency to retain control and ownership of cultural vitality... I think your friend's daughter is absolutely right and only slightly wrong because transmedia is another word for power, and sharing control of culture is not the primary objective of the folks who are presently in control of the definition of transmedia."

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WATCH: The 7 Most WTF Parts Added To Book Adaptations

WATCH: The 7 Most WTF Parts Added To Book Adaptations | Litteris | Scoop.it
These days, it seems like every time you go to a movie theater, there are always a couple posters for films that have been adapted from books....

Via Elizabeth Sánchez León, Estelblau
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