Easy-to-use software has made online publishing open to us all. But can you turn a hobby into a paid job? Metro meets three women who have...
Pick a subject that interests you: If you try to choose a subject you think will appeal to advertisers which you aren’t interested in yourself you won’t be motivated to update your blog regularly.
Have a plan: If you don’t know where you want to go, you’ll never get there. I have a five-year plan which I break down into one-year goals. Do something each day to help achieve those aims.
Build a community: Interact with your readers and show you care about their opinions and that you appreciate them reading your blog. There are lots of other blogs to choose from.
Be unique: Don’t rehash what other people are doing. Give readers something new each day to keep them coming back.
Be specific: If you try to cover too much you’ll never be the best at it and you’ll never attract readers or advertisers because they won’t know what you do. But equally don’t be too niche either – a blog about BMX bikes won’t appeal to as many people as a blog about cycling or bikes in general. Think of something you can specialise in which also has potential global appeal.
Via Laura Brown